---
title: "Electronics retailers: Which brands are most popular in search?"
description: "Compare the retailers people buy electronics from. Share of Search among Best Buy, Currys, Harvey Norman, Newegg and JB Hi-Fi, the electronics retailers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/electronics-retailers"
publisher: "Brandwave"
---

# Electronics retailers: Which brands are most popular in search?

Compare the retailers people buy electronics from. Share of Search among Best Buy, Currys, Harvey Norman, Newegg and JB Hi-Fi, the electronics retailers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Electronics retailers
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Best Buy, 70.2%

## Which brand is most popular in search among electronics retailers worldwide?

- In August 2026, Best Buy was the most searched among electronics retailers worldwide, with an estimated 20.4M branded searches and 70.2% estimated Share of Search within this set.
- Currys is in 2nd place, 49.1 percentage points behind at 21.1% Share of Search.
- Across the 11 months ending August 2026, Best Buy’s estimated Share of Search among electronics retailers worldwide increased from 69.4% to 70.2%.
- Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among electronics retailers worldwide decreased from 6.2% to 5.2%.
- Across the 11 months ending August 2026, Best Buy’s estimated Share of Search among electronics retailers worldwide peaked at 73.5% in April 2026 and was lowest at 69.3% in February 2026.
- Across the 11 months ending August 2026, Currys’ estimated Share of Search among electronics retailers worldwide peaked at 21.1% in August 2026 and was lowest at 17.8% in May 2026.
- Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among electronics retailers worldwide peaked at 6.5% in December 2025 and was lowest at 5.2% in August 2026.
- Across the 11 months ending August 2026, Currys, Newegg and JB Hi-Fi held steady: their estimated Share of Search among electronics retailers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Best Buy vs Currys: compare search popularity](/demand/global-en/compare/best-buy-vs-currys): 70.2% against 21.1% Share of Search.
- [Best Buy vs Harvey Norman: compare search popularity](/demand/global-en/compare/best-buy-vs-harvey-norman): 70.2% against 5.2% Share of Search.
- [Best Buy vs Newegg: compare search popularity](/demand/global-en/compare/best-buy-vs-newegg): 70.2% against 3.4% Share of Search.
- [Currys vs Harvey Norman: compare search popularity](/demand/global-en/compare/currys-vs-harvey-norman): 21.1% against 5.2% Share of Search.
- [Currys vs Newegg: compare search popularity](/demand/global-en/compare/currys-vs-newegg): 21.1% against 3.4% Share of Search.
- [Harvey Norman vs Newegg: compare search popularity](/demand/global-en/compare/harvey-norman-vs-newegg): 5.2% against 3.4% Share of Search.

## How did search popularity change for electronics retailers worldwide in August 2026?

- In August 2026, Currys gained estimated Share of Search among electronics retailers worldwide, from 18% to 21.1%.
- In August 2026, Best Buy lost estimated Share of Search among electronics retailers worldwide, from 73.4% to 70.2%.
- Estimated monthly branded searches for JB Hi-Fi worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
- Estimated monthly branded searches for Harvey Norman worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Best Buy | 70.2% | 20.4M | 0.0% | Best Buy |
| 2 | Currys | 21.1% | 6.1M | +22.4% | Currys |
| 3 | Harvey Norman | 5.2% | 1.5M | 0.0% | HARVEY NORMAN STORES (N.Z.) PTY LTD |
| 4 | Newegg | 3.4% | 1M | +21.5% | Newegg |
| 5 | JB Hi-Fi | 0.17% | 49.5K | -18.2% | JB HI-FI GROUP (NZ) LIMITED |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Best Buy | 20.4M | 69.4% | 1 |
| Oct 2025 | Currys | 6.1M | 20.8% | 2 |
| Oct 2025 | Harvey Norman | 1.8M | 6.2% | 3 |
| Oct 2025 | Newegg | 1M | 3.4% | 4 |
| Oct 2025 | JB Hi-Fi | 33.1K | 0.11% | 5 |
| Nov 2025 | Best Buy | 30.4M | 69.4% | 1 |
| Nov 2025 | Currys | 9.1M | 20.9% | 2 |
| Nov 2025 | Harvey Norman | 2.7M | 6.3% | 3 |
| Nov 2025 | Newegg | 1.5M | 3.4% | 4 |
| Nov 2025 | JB Hi-Fi | 49.5K | 0.11% | 5 |
| Dec 2025 | Best Buy | 30.4M | 72.6% | 1 |
| Dec 2025 | Currys | 7.5M | 17.9% | 2 |
| Dec 2025 | Harvey Norman | 2.7M | 6.5% | 3 |
| Dec 2025 | Newegg | 1.2M | 2.9% | 4 |
| Dec 2025 | JB Hi-Fi | 60.5K | 0.14% | 5 |
| Jan 2026 | Best Buy | 20.4M | 69.4% | 1 |
| Jan 2026 | Currys | 6.1M | 20.8% | 2 |
| Jan 2026 | Harvey Norman | 1.8M | 6.2% | 3 |
| Jan 2026 | Newegg | 1M | 3.4% | 4 |
| Jan 2026 | JB Hi-Fi | 49.5K | 0.17% | 5 |
| Feb 2026 | Best Buy | 16.6M | 69.3% | 1 |
| Feb 2026 | Currys | 5M | 20.9% | 2 |
| Feb 2026 | Harvey Norman | 1.5M | 6.3% | 3 |
| Feb 2026 | Newegg | 823K | 3.4% | 4 |
| Feb 2026 | JB Hi-Fi | 40.5K | 0.17% | 5 |
| Mar 2026 | Best Buy | 20.4M | 73% | 1 |
| Mar 2026 | Currys | 5M | 17.9% | 2 |
| Mar 2026 | Harvey Norman | 1.5M | 5.4% | 3 |
| Mar 2026 | Newegg | 1M | 3.6% | 4 |
| Mar 2026 | JB Hi-Fi | 40.5K | 0.14% | 5 |
| Apr 2026 | Best Buy | 20.4M | 73.5% | 1 |
| Apr 2026 | Currys | 5M | 18% | 2 |
| Apr 2026 | Harvey Norman | 1.5M | 5.4% | 3 |
| Apr 2026 | Newegg | 823K | 3% | 4 |
| Apr 2026 | JB Hi-Fi | 49.5K | 0.18% | 5 |
| May 2026 | Best Buy | 20.4M | 72.6% | 1 |
| May 2026 | Currys | 5M | 17.8% | 2 |
| May 2026 | Harvey Norman | 1.8M | 6.5% | 3 |
| May 2026 | Newegg | 823K | 2.9% | 4 |
| May 2026 | JB Hi-Fi | 49.5K | 0.18% | 5 |
| Jun 2026 | Best Buy | 20.4M | 73% | 1 |
| Jun 2026 | Currys | 5M | 17.9% | 2 |
| Jun 2026 | Harvey Norman | 1.5M | 5.4% | 3 |
| Jun 2026 | Newegg | 1M | 3.6% | 4 |
| Jun 2026 | JB Hi-Fi | 49.5K | 0.18% | 5 |
| Jul 2026 | Best Buy | 20.4M | 73.4% | 1 |
| Jul 2026 | Currys | 5M | 18% | 2 |
| Jul 2026 | Harvey Norman | 1.5M | 5.4% | 3 |
| Jul 2026 | Newegg | 823K | 3% | 4 |
| Jul 2026 | JB Hi-Fi | 60.5K | 0.22% | 5 |
| Aug 2026 | Best Buy | 20.4M | 70.2% | 1 |
| Aug 2026 | Currys | 6.1M | 21.1% | 2 |
| Aug 2026 | Harvey Norman | 1.5M | 5.2% | 3 |
| Aug 2026 | Newegg | 1M | 3.4% | 4 |
| Aug 2026 | JB Hi-Fi | 49.5K | 0.17% | 5 |
| Sep 2026 | Best Buy | — | — | — |
| Sep 2026 | Currys | — | — | — |
| Sep 2026 | Harvey Norman | — | — | — |
| Sep 2026 | JB Hi-Fi | — | — | — |
| Sep 2026 | Newegg | — | — | — |

## What is being compared

- **Best Buy**: Measured on the search term “best buy”.
- **Currys**: Measured on the search term “currys”.
- **Harvey Norman**: Measured on the search term “harvey norman”.
- **JB Hi-Fi**: Measured on the search term “jbhifi nz”.
- **Newegg**: Measured on the search term “newegg”.

- [Best Buy](/demand/global-en/brands/best-buy)
- [Currys](/demand/global-en/brands/currys)
- [Harvey Norman](/demand/global-en/brands/harvey-norman)
- [JB Hi-Fi](/demand/global-en/brands/jb-hi-fi)
- [Newegg](/demand/global-en/brands/newegg)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among electronics retailers worldwide?

In August 2026, Best Buy was the most searched among electronics retailers worldwide, with an estimated 20.4M branded searches and 70.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Electronics retailers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/electronics-retailers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/electronics-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.