---
title: "Toothbrush head brands: Which are searched most?"
description: "Compare the replacement toothbrush head brands people buy. Share of Search among Philips, Oral-B, Colgate, Burwood and Brushmo, the toothbrush head brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/electric-toothbrush-refill-brands"
publisher: "Brandwave"
---

# Toothbrush head brands: Which are searched most?

Compare the replacement toothbrush head brands people buy. Share of Search among Philips, Oral-B, Colgate, Burwood and Brushmo, the toothbrush head brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Toothbrush head brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Philips, 41.1%

## Which brand is most popular in search among toothbrush head brands worldwide?

- In August 2026, Philips was the most searched among toothbrush head brands worldwide, with an estimated 1.1M branded searches and 41.1% estimated Share of Search within this set.
- Oral-B is in 2nd place, 12.7 percentage points behind at 28.4% Share of Search.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among toothbrush head brands worldwide increased from 40.4% to 41.1%.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among toothbrush head brands worldwide decreased from 31.5% to 28.4%.
- Across the 11 months ending August 2026, Burwood’s estimated Share of Search among toothbrush head brands worldwide increased from 11.3% to 13.7%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among toothbrush head brands worldwide peaked at 44.5% in December 2025 and was lowest at 38.6% in March 2026.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among toothbrush head brands worldwide peaked at 37.7% in November 2025 and was lowest at 28.2% in July 2026.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among toothbrush head brands worldwide peaked at 18.1% in March 2026 and was lowest at 11.8% in November 2025.
- Across the 11 months ending August 2026, Burwood’s estimated Share of Search among toothbrush head brands worldwide peaked at 15.8% in May 2026 and was lowest at 9.6% in November 2025.
- Across the 11 months ending August 2026, Colgate and Brushmo held steady: their estimated Share of Search among toothbrush head brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Philips vs Oral-B: compare search popularity](/demand/global-en/compare/oral-b-vs-philips): 41.1% against 28.4% Share of Search.
- [Philips vs Colgate: compare search popularity](/demand/global-en/compare/colgate-vs-philips): 41.1% against 16.8% Share of Search.
- [Philips vs Burwood: compare search popularity](/demand/global-en/compare/burwood-vs-philips): 41.1% against 13.7% Share of Search.
- [Oral-B vs Colgate: compare search popularity](/demand/global-en/compare/colgate-vs-oral-b): 28.4% against 16.8% Share of Search.
- [Oral-B vs Burwood: compare search popularity](/demand/global-en/compare/burwood-vs-oral-b): 28.4% against 13.7% Share of Search.
- [Colgate vs Burwood: compare search popularity](/demand/global-en/compare/burwood-vs-colgate): 16.8% against 13.7% Share of Search.

## How did search popularity change for toothbrush head brands worldwide in August 2026?

- In August 2026, Colgate overtook Burwood to rank 3rd among toothbrush head brands worldwide, at 16.8%.
- In August 2026, Philips lost estimated Share of Search among toothbrush head brands worldwide, from 42.3% to 41.1%.
- In August 2026, Burwood lost estimated Share of Search among toothbrush head brands worldwide, from 14.7% to 13.7%.
- Estimated monthly branded searches for Brushmo worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Philips | 41.1% | 1.1M | +4.3% | Philips |
| 2 | Oral-B | 28.4% | 760K | +7.8% | Procter & Gamble |
| 3 | Colgate | 16.8% | 450K | +22.3% | Colgate |
| 4 | Burwood | 13.7% | 368K | 0.0% | Burwood |
| 5 | Brushmo | 0.01% | 390 | 0.0% | Brushmo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Philips | 1.1M | 40.4% | 1 |
| Oct 2025 | Oral-B | 842K | 31.5% | 2 |
| Oct 2025 | Colgate | 450K | 16.8% | 3 |
| Oct 2025 | Burwood | 301K | 11.3% | 4 |
| Oct 2025 | Brushmo | 320 | 0.01% | 5 |
| Nov 2025 | Philips | 1.3M | 40.9% | 1 |
| Nov 2025 | Oral-B | 1.2M | 37.7% | 2 |
| Nov 2025 | Colgate | 368K | 11.8% | 3 |
| Nov 2025 | Burwood | 301K | 9.6% | 4 |
| Nov 2025 | Brushmo | 390 | 0.01% | 5 |
| Dec 2025 | Philips | 1.4M | 44.5% | 1 |
| Dec 2025 | Oral-B | 1.1M | 33.9% | 2 |
| Dec 2025 | Colgate | 368K | 11.8% | 3 |
| Dec 2025 | Burwood | 301K | 9.7% | 4 |
| Dec 2025 | Brushmo | 480 | 0.02% | 5 |
| Jan 2026 | Philips | 1.1M | 41.7% | 1 |
| Jan 2026 | Oral-B | 862K | 32.8% | 2 |
| Jan 2026 | Colgate | 368K | 14% | 3 |
| Jan 2026 | Burwood | 301K | 11.5% | 4 |
| Jan 2026 | Brushmo | 480 | 0.02% | 5 |
| Feb 2026 | Philips | 975K | 41.5% | 1 |
| Feb 2026 | Oral-B | 705K | 30% | 2 |
| Feb 2026 | Colgate | 368K | 15.7% | 3 |
| Feb 2026 | Burwood | 301K | 12.8% | 4 |
| Feb 2026 | Brushmo | 320 | 0.01% | 5 |
| Mar 2026 | Philips | 957K | 38.6% | 1 |
| Mar 2026 | Oral-B | 705K | 28.4% | 2 |
| Mar 2026 | Colgate | 450K | 18.1% | 3 |
| Mar 2026 | Burwood | 368K | 14.8% | 4 |
| Mar 2026 | Brushmo | 390 | 0.02% | 5 |
| Apr 2026 | Philips | 939K | 39.7% | 1 |
| Apr 2026 | Oral-B | 688K | 29.1% | 2 |
| Apr 2026 | Burwood | 368K | 15.6% | 3 |
| Apr 2026 | Colgate | 368K | 15.6% | 4 |
| Apr 2026 | Brushmo | 390 | 0.02% | 5 |
| May 2026 | Philips | 909K | 39% | 1 |
| May 2026 | Oral-B | 688K | 29.5% | 2 |
| May 2026 | Burwood | 368K | 15.8% | 3 |
| May 2026 | Colgate | 368K | 15.8% | 4 |
| May 2026 | Brushmo | 390 | 0.02% | 5 |
| Jun 2026 | Philips | 911K | 38.7% | 1 |
| Jun 2026 | Oral-B | 705K | 30% | 2 |
| Jun 2026 | Burwood | 368K | 15.6% | 3 |
| Jun 2026 | Colgate | 368K | 15.6% | 4 |
| Jun 2026 | Brushmo | 480 | 0.02% | 5 |
| Jul 2026 | Philips | 1.1M | 42.3% | 1 |
| Jul 2026 | Oral-B | 705K | 28.2% | 2 |
| Jul 2026 | Burwood | 368K | 14.7% | 3 |
| Jul 2026 | Colgate | 368K | 14.7% | 4 |
| Jul 2026 | Brushmo | 390 | 0.02% | 5 |
| Aug 2026 | Philips | 1.1M | 41.1% | 1 |
| Aug 2026 | Oral-B | 760K | 28.4% | 2 |
| Aug 2026 | Colgate | 450K | 16.8% | 3 |
| Aug 2026 | Burwood | 368K | 13.7% | 4 |
| Aug 2026 | Brushmo | 390 | 0.01% | 5 |
| Sep 2026 | Brushmo | — | — | — |
| Sep 2026 | Burwood | — | — | — |
| Sep 2026 | Colgate | — | — | — |
| Sep 2026 | Oral-B | — | — | — |
| Sep 2026 | Philips | — | — | — |

## What is being compared

- **Brushmo**: Measured on the search term “brushmo”.
- **Burwood**: Measured on the search term “burwood”.
- **Colgate**: Measured on the search term “colgate”.
- **Oral-B**: Measured on the search terms “oral b”, “oral b electric toothbrush”, “oral b toothbrush”, “oral-b”, “oralb” and “oralb com”, summed into one figure.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.

- [Brushmo](/demand/global-en/brands/brushmo)
- [Burwood](/demand/global-en/brands/burwood)
- [Colgate](/demand/global-en/brands/colgate)
- [Oral-B](/demand/global-en/brands/oral-b)
- [Philips](/demand/global-en/brands/philips)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among toothbrush head brands worldwide?

In August 2026, Philips was the most searched among toothbrush head brands worldwide, with an estimated 1.1M branded searches and 41.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Toothbrush head brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/electric-toothbrush-refill-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/electric-toothbrush-refill-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.