---
title: "Electric toothbrush brands: Which brands are most popular in search?"
description: "Compare brands that offer electric toothbrushes. Share of Search among Oral-B, Philips Sonicare, SURI, Quip and Bitvae, the electric toothbrush brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/electric-toothbrush-brands"
publisher: "Brandwave"
---

# Electric toothbrush brands: Which brands are most popular in search?

Compare brands that offer electric toothbrushes. Share of Search among Oral-B, Philips Sonicare, SURI, Quip and Bitvae, the electric toothbrush brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Electric toothbrush brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Oral-B, 57.6%

## Which brand is most popular in search among electric toothbrush brands worldwide?

- In August 2026, Oral-B was the most searched among electric toothbrush brands worldwide, with an estimated 760K branded searches and 57.6% estimated Share of Search within this set.
- Philips Sonicare is in 2nd place, 23.7 percentage points behind at 33.8% Share of Search.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among electric toothbrush brands worldwide decreased from 59.8% to 57.6%.
- Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among electric toothbrush brands worldwide increased from 32.5% to 33.8%.
- Across the 11 months ending August 2026, SURI’s estimated Share of Search among electric toothbrush brands worldwide increased from 4.6% to 6%.
- Across the 11 months ending August 2026, Bitvae’s estimated Share of Search among electric toothbrush brands worldwide decreased from 1.4% to 0.73%.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among electric toothbrush brands worldwide peaked at 60.5% in November 2025 and was lowest at 56.5% in March 2026.
- Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among electric toothbrush brands worldwide peaked at 35.8% in March 2026 and was lowest at 31.9% in May 2026.
- Across the 11 months ending August 2026, SURI’s estimated Share of Search among electric toothbrush brands worldwide peaked at 6.8% in May 2026 and was lowest at 4.6% in January 2026.
- Across the 11 months ending August 2026, Quip’s estimated Share of Search among electric toothbrush brands worldwide peaked at 2.5% in February 2026 and was lowest at 1.5% in November 2025.
- Across the 11 months ending August 2026, Bitvae’s estimated Share of Search among electric toothbrush brands worldwide peaked at 1.4% in October 2025 and was lowest at 0.31% in December 2025.
- Across the 11 months ending August 2026, Quip held steady: its estimated Share of Search among electric toothbrush brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Oral-B vs Philips Sonicare: compare search popularity](/demand/global-en/compare/oral-b-vs-philips-sonicare): 57.6% against 33.8% Share of Search.
- [Oral-B vs SURI: compare search popularity](/demand/global-en/compare/oral-b-vs-suri): 57.6% against 6% Share of Search.
- [Philips Sonicare vs SURI: compare search popularity](/demand/global-en/compare/philips-sonicare-vs-suri): 33.8% against 6% Share of Search.

## How did search popularity change for electric toothbrush brands worldwide in August 2026?

- In August 2026, Philips Sonicare gained estimated Share of Search among electric toothbrush brands worldwide, from 33% to 33.8%.
- In August 2026, SURI lost estimated Share of Search among electric toothbrush brands worldwide, from 6.6% to 6%.
- Oral-B’s estimated Share of Search among electric toothbrush brands worldwide has lost ground for 3 months in a row, from 58.7% to 57.6% in August 2026.
- Estimated monthly branded searches for Bitvae worldwide fell 51.6% over 11 measured months, from 19.8K to 9.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oral-B | 57.6% | 760K | +7.8% | Procter & Gamble |
| 2 | Philips Sonicare | 33.8% | 447K | +11.2% | Philips |
| 3 | SURI | 6% | 79.7K | -1.5% | SURI |
| 4 | Quip | 1.9% | 24.7K | -4.7% | Quip |
| 5 | Bitvae | 0.73% | 9.6K | +91.8% | Bitvae |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oral-B | 842K | 59.8% | 1 |
| Oct 2025 | Philips Sonicare | 458K | 32.5% | 2 |
| Oct 2025 | SURI | 65.3K | 4.6% | 3 |
| Oct 2025 | Quip | 24.2K | 1.7% | 4 |
| Oct 2025 | Bitvae | 19.8K | 1.4% | 5 |
| Nov 2025 | Oral-B | 1.2M | 60.5% | 1 |
| Nov 2025 | Philips Sonicare | 626K | 32.2% | 2 |
| Nov 2025 | SURI | 97.8K | 5% | 3 |
| Nov 2025 | Quip | 29.1K | 1.5% | 4 |
| Nov 2025 | Bitvae | 14.1K | 0.73% | 5 |
| Dec 2025 | Oral-B | 1.1M | 57.8% | 1 |
| Dec 2025 | Philips Sonicare | 638K | 34.9% | 2 |
| Dec 2025 | SURI | 97.7K | 5.4% | 3 |
| Dec 2025 | Quip | 29.6K | 1.6% | 4 |
| Dec 2025 | Bitvae | 5.6K | 0.31% | 5 |
| Jan 2026 | Oral-B | 862K | 59.3% | 1 |
| Jan 2026 | Philips Sonicare | 491K | 33.8% | 2 |
| Jan 2026 | SURI | 66.3K | 4.6% | 3 |
| Jan 2026 | Quip | 29.1K | 2% | 4 |
| Jan 2026 | Bitvae | 5.4K | 0.37% | 5 |
| Feb 2026 | Oral-B | 705K | 59% | 1 |
| Feb 2026 | Philips Sonicare | 391K | 32.7% | 2 |
| Feb 2026 | SURI | 65.3K | 5.5% | 3 |
| Feb 2026 | Quip | 30.4K | 2.5% | 4 |
| Feb 2026 | Bitvae | 4.3K | 0.36% | 5 |
| Mar 2026 | Oral-B | 705K | 56.5% | 1 |
| Mar 2026 | Philips Sonicare | 447K | 35.8% | 2 |
| Mar 2026 | SURI | 66.3K | 5.3% | 3 |
| Mar 2026 | Quip | 23.9K | 1.9% | 4 |
| Mar 2026 | Bitvae | 7K | 0.56% | 5 |
| Apr 2026 | Oral-B | 688K | 57.3% | 1 |
| Apr 2026 | Philips Sonicare | 402K | 33.4% | 2 |
| Apr 2026 | SURI | 80.9K | 6.7% | 3 |
| Apr 2026 | Quip | 24.7K | 2.1% | 4 |
| Apr 2026 | Bitvae | 5.1K | 0.42% | 5 |
| May 2026 | Oral-B | 688K | 58.7% | 1 |
| May 2026 | Philips Sonicare | 374K | 31.9% | 2 |
| May 2026 | SURI | 79.8K | 6.8% | 3 |
| May 2026 | Quip | 24.7K | 2.1% | 4 |
| May 2026 | Bitvae | 5K | 0.43% | 5 |
| Jun 2026 | Oral-B | 705K | 58.6% | 1 |
| Jun 2026 | Philips Sonicare | 385K | 32% | 2 |
| Jun 2026 | SURI | 79.7K | 6.6% | 3 |
| Jun 2026 | Quip | 23.9K | 2% | 4 |
| Jun 2026 | Bitvae | 9.8K | 0.81% | 5 |
| Jul 2026 | Oral-B | 705K | 57.9% | 1 |
| Jul 2026 | Philips Sonicare | 402K | 33% | 2 |
| Jul 2026 | SURI | 81K | 6.6% | 3 |
| Jul 2026 | Quip | 25.9K | 2.1% | 4 |
| Jul 2026 | Bitvae | 5K | 0.41% | 5 |
| Aug 2026 | Oral-B | 760K | 57.6% | 1 |
| Aug 2026 | Philips Sonicare | 447K | 33.8% | 2 |
| Aug 2026 | SURI | 79.7K | 6% | 3 |
| Aug 2026 | Quip | 24.7K | 1.9% | 4 |
| Aug 2026 | Bitvae | 9.6K | 0.73% | 5 |
| Sep 2026 | Bitvae | — | — | — |
| Sep 2026 | Oral-B | — | — | — |
| Sep 2026 | Philips Sonicare | — | — | — |
| Sep 2026 | Quip | — | — | — |
| Sep 2026 | SURI | — | — | — |

## What is being compared

- **Bitvae**: Measured on the search terms “bitvae”, “bitvae com”, “bitvae electric toothbrush” and “bitvae toothbrush”, summed into one figure.
- **Oral-B**: Measured on the search terms “oral b”, “oral b electric toothbrush”, “oral b toothbrush”, “oral-b”, “oralb” and “oralb com”, summed into one figure.
- **Philips Sonicare**: Measured on the search terms “philips sonicare”, “philips sonicare toothbrush”, “philipssonicare”, “sonicare” and “sonicare toothbrush”, summed into one figure.
- **Quip**: Measured on the search terms “getquip com”, “quip electric toothbrush” and “quip toothbrush”, summed into one figure.
- **SURI**: Measured on the search terms “electric toothbrush suri”, “suri electric toothbrush”, “suri toothbrush” and “trysuri com”, summed into one figure.

- [Bitvae](/demand/global-en/brands/bitvae)
- [Oral-B](/demand/global-en/brands/oral-b)
- [Philips Sonicare](/demand/global-en/brands/philips-sonicare)
- [Quip](/demand/global-en/brands/quip-toothbrush)
- [SURI](/demand/global-en/brands/suri)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among electric toothbrush brands worldwide?

In August 2026, Oral-B was the most searched among electric toothbrush brands worldwide, with an estimated 760K branded searches and 57.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Electric toothbrush brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/electric-toothbrush-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/electric-toothbrush-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.