--- title: "Panasonic vs Philips: Which is more popular?" description: "Is Panasonic or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric shaver brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/electric-shaver-brands/compare/panasonic-vs-philips" publisher: "Brandwave" --- # Panasonic vs Philips: Which is more popular? Is Panasonic or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric shaver brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Panasonic and Philips - **Competitive set**: Electric shaver brands - **Market**: Global - **Month measured**: Oct 2026 - **Panasonic Share of Search**: 4.4% - **Philips Share of Search**: 29.5% ## Is Panasonic or Philips more popular in search? - In October 2026, Philips had more branded searches than Panasonic among electric shaver brands worldwide. Philips had about 66,000 branded searches, while Panasonic had 9,900. Philips made up 29.5% of all electric shaver brand searches we track, and Panasonic accounted for 4.4%. - Philips was ahead of Panasonic in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Panasonic’s share of searches among electric shaver brands worldwide moved from 3.5% to 4.4%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending October 2026, Philips’ share of searches among electric shaver brands worldwide moved from 27.4% to 29.5%, and its estimated monthly branded searches moved from 78K to 66K. ## Top electric shaver brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Panasonic and Philips showed up in all five answers. Panasonic and Philips were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Braun | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Panasonic | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Remington | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Wahl | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Skull Shaver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric shaver brands - Asked ChatGPT "Which electric shaver brand should I buy?": 1. Braun, 2. Philips, 3. Panasonic - Asked ChatGPT "What are the best electric shaver brands?": 1. Braun, 2. Panasonic, 3. Philips, 4. Wahl, 5. Remington - Asked ChatGPT "What's the best electric shaver brand for daily shaving?": 1. Braun, 2. Panasonic, 3. Philips - Searched Google, AI Overview "best electric shaver": 1. Braun, 2. Philips, 3. Remington, 4. Panasonic - Searched Google, AI Overview "electric shaver for sensitive skin": 1. Philips, 2. Braun, 3. Panasonic Not named in any answer: Skull Shaver. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for electric shaver brands worldwide in October 2026? - In October 2026, Skull Shaver overtook Philips to become the leader among electric shaver brands worldwide, with 33.1% of the searches. - In October 2026, Philips lost share of searches among electric shaver brands worldwide, from 31.9% to 29.5%. ## How has branded search for Panasonic and Philips changed worldwide over the last 12 months? | Month | Panasonic estimated searches | Panasonic Share of Search | Panasonic rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 9.9K | 3.5% | 6 | 78K | 27.4% | 2 | | Dec 2025 | 12.1K | 4.2% | 6 | 80.7K | 27.7% | 2 | | Jan 2026 | 9.9K | 4.2% | 6 | 63.8K | 27.3% | 2 | | Feb 2026 | 8.1K | 4.2% | 6 | 53K | 27.7% | 2 | | Mar 2026 | 8.1K | 4.2% | 6 | 54K | 28.2% | 2 | | Apr 2026 | 8.1K | 4.3% | 6 | 52.2K | 27.7% | 2 | | May 2026 | 8.1K | 3.9% | 6 | 54K | 25.8% | 2 | | Jun 2026 | 8.1K | 4.3% | 6 | 54K | 28.4% | 2 | | Jul 2026 | 8.1K | 3.9% | 6 | 63K | 30.5% | 2 | | Aug 2026 | 8.1K | 3.8% | 6 | 65.2K | 30.5% | 2 | | Sep 2026 | 8.1K | 4.1% | 6 | 62.3K | 31.9% | 1 | | Oct 2026 | 9.9K | 4.4% | 6 | 66K | 29.5% | 2 | ## How are Panasonic’s and Philips’ branded searches counted? Brandwave collects information about searches that people make online using Panasonic’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Panasonic**: Measured on the search term “panasonic shaver”. - **Philips**: Measured on the search terms “philips electric shaver”, “philips norelco shaver” and “philips shaver”, summed into one figure. - [Panasonic profile](/demand/global-en/brands/panasonic) - [Philips profile](/demand/global-en/brands/philips) - [All electric shaver brands worldwide](/demand/global-en/categories/electric-shaver-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Panasonic or Philips more popular in search? In October 2026, Philips had more branded searches than Panasonic among electric shaver brands worldwide. Philips had about 66,000 branded searches, while Panasonic had 9,900. Philips made up 29.5% of all electric shaver brand searches we track, and Panasonic accounted for 4.4%. ## Cite this page Brandwave. "Panasonic vs Philips: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/electric-shaver-brands/compare/panasonic-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/electric-shaver-brands/compare/panasonic-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.