--- title: "Electric scooter brands: Which are searched most?" description: "Compare the electric scooter brands brands people buy. Share of Search among Segway, Razor, Xiaomi Electric Scooter, Apollo Scooters and Inokim, the electric scooter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/electric-scooter-brands" publisher: "Brandwave" --- # Electric scooter brands: Which are searched most? Compare the electric scooter brands brands people buy. Share of Search among Segway, Razor, Xiaomi Electric Scooter, Apollo Scooters and Inokim, the electric scooter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Electric scooter brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Segway, 77.8% ## Which brand is most popular in search among electric scooter brands worldwide? - In September 2026, Segway was the most searched among electric scooter brands worldwide, with an estimated 673K branded searches and 77.8% estimated Share of Search within this set. - Razor is in 2nd place, 67.3 percentage points behind at 10.5% Share of Search. - Across the 12 months ending September 2026, Segway’s estimated Share of Search among electric scooter brands worldwide increased from 74.6% to 77.8%. - Across the 12 months ending September 2026, Razor’s estimated Share of Search among electric scooter brands worldwide decreased from 14.9% to 10.5%. - Across the 12 months ending September 2026, Xiaomi Electric Scooter’s estimated Share of Search among electric scooter brands worldwide increased from 6.7% to 8.5%. - Across the 12 months ending September 2026, Segway’s estimated Share of Search among electric scooter brands worldwide peaked at 81.4% in January 2026 and was lowest at 73.1% in June 2026. - Across the 12 months ending September 2026, Razor’s estimated Share of Search among electric scooter brands worldwide peaked at 18.1% in December 2025 and was lowest at 10.5% in September 2026. - Across the 12 months ending September 2026, Xiaomi Electric Scooter’s estimated Share of Search among electric scooter brands worldwide peaked at 10% in March 2026 and was lowest at 4.9% in January 2026. - Across the 12 months ending September 2026, Apollo Scooters’ estimated Share of Search among electric scooter brands worldwide peaked at 2.9% in July 2026 and was lowest at 1.8% in January 2026. - Across the 12 months ending September 2026, Apollo Scooters and Inokim held steady: their estimated Share of Search among electric scooter brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Segway vs Razor: compare search popularity](/demand/global-en/compare/razor-vs-segway): 77.8% against 10.5% Share of Search. - [Segway vs Xiaomi Electric Scooter: compare search popularity](/demand/global-en/compare/segway-vs-xiaomi-electric-scooter): 77.8% against 8.5% Share of Search. - [Segway vs Apollo Scooters: compare search popularity](/demand/global-en/compare/apollo-scooters-vs-segway): 77.8% against 2.1% Share of Search. - [Razor vs Xiaomi Electric Scooter: compare search popularity](/demand/global-en/compare/razor-vs-xiaomi-electric-scooter): 10.5% against 8.5% Share of Search. - [Razor vs Apollo Scooters: compare search popularity](/demand/global-en/compare/apollo-scooters-vs-razor): 10.5% against 2.1% Share of Search. - [Xiaomi Electric Scooter vs Apollo Scooters: compare search popularity](/demand/global-en/compare/apollo-scooters-vs-xiaomi-electric-scooter): 8.5% against 2.1% Share of Search. ## How did search popularity change for electric scooter brands worldwide in September 2026? - In September 2026, Segway gained estimated Share of Search among electric scooter brands worldwide, from 75.7% to 77.8%. - In September 2026, Razor lost estimated Share of Search among electric scooter brands worldwide, from 12.4% to 10.5%. - Xiaomi Electric Scooter’s estimated Share of Search among electric scooter brands worldwide has gained ground for 3 months in a row, from 8% to 8.5% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Segway | 77.8% | 673K | 0.0% | Segway | | 2 | Razor | 10.5% | 90.5K | -17.7% | Razor | | 3 | Xiaomi Electric Scooter | 8.5% | 74K | 0.0% | Xiaomi Electric Scooter | | 4 | Apollo Scooters | 2.1% | 18.1K | -18.5% | Apollo Scooters | | 5 | Inokim | 1.1% | 9.9K | 0.0% | Inokim | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Segway | 550K | 74.6% | 1 | | Oct 2025 | Razor | 110K | 14.9% | 2 | | Oct 2025 | Xiaomi Electric Scooter | 49.5K | 6.7% | 3 | | Oct 2025 | Apollo Scooters | 18.1K | 2.5% | 4 | | Oct 2025 | Inokim | 9.9K | 1.3% | 5 | | Nov 2025 | Segway | 550K | 74.6% | 1 | | Nov 2025 | Razor | 110K | 14.9% | 2 | | Nov 2025 | Xiaomi Electric Scooter | 49.5K | 6.7% | 3 | | Nov 2025 | Apollo Scooters | 18.1K | 2.5% | 4 | | Nov 2025 | Inokim | 9.9K | 1.3% | 5 | | Dec 2025 | Segway | 550K | 73.6% | 1 | | Dec 2025 | Razor | 135K | 18.1% | 2 | | Dec 2025 | Xiaomi Electric Scooter | 40.5K | 5.4% | 3 | | Dec 2025 | Apollo Scooters | 14.8K | 2% | 4 | | Dec 2025 | Inokim | 6.6K | 0.88% | 5 | | Jan 2026 | Segway | 550K | 81.4% | 1 | | Jan 2026 | Razor | 74K | 10.9% | 2 | | Jan 2026 | Xiaomi Electric Scooter | 33.1K | 4.9% | 3 | | Jan 2026 | Apollo Scooters | 12.1K | 1.8% | 4 | | Jan 2026 | Inokim | 6.6K | 0.98% | 5 | | Feb 2026 | Segway | 450K | 80% | 1 | | Feb 2026 | Razor | 60.5K | 10.8% | 2 | | Feb 2026 | Xiaomi Electric Scooter | 33.1K | 5.9% | 3 | | Feb 2026 | Apollo Scooters | 12.1K | 2.2% | 4 | | Feb 2026 | Inokim | 6.6K | 1.2% | 5 | | Mar 2026 | Segway | 550K | 74.1% | 1 | | Mar 2026 | Razor | 90.5K | 12.2% | 2 | | Mar 2026 | Xiaomi Electric Scooter | 74K | 10% | 3 | | Mar 2026 | Apollo Scooters | 18.1K | 2.4% | 4 | | Mar 2026 | Inokim | 9.9K | 1.3% | 5 | | Apr 2026 | Segway | 673K | 75.5% | 1 | | Apr 2026 | Razor | 110K | 12.3% | 2 | | Apr 2026 | Xiaomi Electric Scooter | 74K | 8.3% | 3 | | Apr 2026 | Apollo Scooters | 22.2K | 2.5% | 4 | | Apr 2026 | Inokim | 12.1K | 1.4% | 5 | | May 2026 | Segway | 673K | 73.4% | 1 | | May 2026 | Razor | 135K | 14.7% | 2 | | May 2026 | Xiaomi Electric Scooter | 74K | 8.1% | 3 | | May 2026 | Apollo Scooters | 22.2K | 2.4% | 4 | | May 2026 | Inokim | 12.1K | 1.3% | 5 | | Jun 2026 | Segway | 673K | 73.1% | 1 | | Jun 2026 | Razor | 135K | 14.7% | 2 | | Jun 2026 | Xiaomi Electric Scooter | 74K | 8% | 3 | | Jun 2026 | Apollo Scooters | 27.1K | 2.9% | 4 | | Jun 2026 | Inokim | 12.1K | 1.3% | 5 | | Jul 2026 | Segway | 673K | 73.2% | 1 | | Jul 2026 | Razor | 135K | 14.7% | 2 | | Jul 2026 | Xiaomi Electric Scooter | 74K | 8.1% | 3 | | Jul 2026 | Apollo Scooters | 27.1K | 2.9% | 4 | | Jul 2026 | Inokim | 9.9K | 1.1% | 5 | | Aug 2026 | Segway | 673K | 75.7% | 1 | | Aug 2026 | Razor | 110K | 12.4% | 2 | | Aug 2026 | Xiaomi Electric Scooter | 74K | 8.3% | 3 | | Aug 2026 | Apollo Scooters | 22.2K | 2.5% | 4 | | Aug 2026 | Inokim | 9.9K | 1.1% | 5 | | Sep 2026 | Segway | 673K | 77.8% | 1 | | Sep 2026 | Razor | 90.5K | 10.5% | 2 | | Sep 2026 | Xiaomi Electric Scooter | 74K | 8.5% | 3 | | Sep 2026 | Apollo Scooters | 18.1K | 2.1% | 4 | | Sep 2026 | Inokim | 9.9K | 1.1% | 5 | ## What is being compared - **Apollo Scooters**: Measured on the search term “apollo scooters”. - **Inokim**: Measured on the search term “inokim”. - **Razor**: Measured on the search term “razor scooter”. - **Segway**: Measured on the search term “segway”. - **Xiaomi Electric Scooter**: Measured on the search term “xiaomi electric scooter”. - [Apollo Scooters](/demand/global-en/brands/apollo-scooters) - [Inokim](/demand/global-en/brands/inokim) - [Razor](/demand/global-en/brands/razor) - [Segway](/demand/global-en/brands/segway) - [Xiaomi Electric Scooter](/demand/global-en/brands/xiaomi-electric-scooter) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among electric scooter brands worldwide? In September 2026, Segway was the most searched among electric scooter brands worldwide, with an estimated 673K branded searches and 77.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Electric scooter brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/electric-scooter-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/electric-scooter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.