--- title: "Electric mountain bike brands: Which are searched most?" description: "Compare the electric mountain bike brands brands people buy. Share of Search among Specialized, Trek, Cube and Giant, the electric mountain bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/electric-mountain-bike-brands" publisher: "Brandwave" --- # Electric mountain bike brands: Which are searched most? Compare the electric mountain bike brands brands people buy. Share of Search among Specialized, Trek, Cube and Giant, the electric mountain bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Electric mountain bike brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Specialized, 42.1% ## Which brand is most popular in search among electric mountain bike brands worldwide? - In September 2026, Specialized was the most searched among electric mountain bike brands worldwide, with an estimated 512K branded searches and 42.1% estimated Share of Search within this set. - Trek is in 2nd place, 11.8 percentage points behind at 30.3% Share of Search. - Across the 12 months ending September 2026, Trek’s estimated Share of Search among electric mountain bike brands worldwide increased from 29.2% to 30.3%. - Across the 12 months ending September 2026, Cube’s estimated Share of Search among electric mountain bike brands worldwide increased from 13.1% to 16.5%. - Across the 12 months ending September 2026, Giant’s estimated Share of Search among electric mountain bike brands worldwide decreased from 16% to 11.1%. - Across the 12 months ending September 2026, Specialized’s estimated Share of Search among electric mountain bike brands worldwide peaked at 45.7% in November 2025 and was lowest at 37.9% in August 2026. - Across the 12 months ending September 2026, Trek’s estimated Share of Search among electric mountain bike brands worldwide peaked at 32.5% in August 2026 and was lowest at 26.4% in April 2026. - Across the 12 months ending September 2026, Cube’s estimated Share of Search among electric mountain bike brands worldwide peaked at 17.7% in August 2026 and was lowest at 11.2% in December 2025. - Across the 12 months ending September 2026, Giant’s estimated Share of Search among electric mountain bike brands worldwide peaked at 16.7% in December 2025 and was lowest at 11.1% in September 2026. - Across the 12 months ending September 2026, Cube rose from 4th to 3rd among electric mountain bike brands worldwide. - Across the 12 months ending September 2026, Giant fell from 3rd to 4th among electric mountain bike brands worldwide. - Across the 12 months ending September 2026, Specialized held steady: its estimated Share of Search among electric mountain bike brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Specialized vs Trek: compare search popularity](/demand/global-en/compare/specialized-vs-trek): 42.1% against 30.3% Share of Search. - [Specialized vs Cube: compare search popularity](/demand/global-en/compare/cube-vs-specialized): 42.1% against 16.5% Share of Search. - [Specialized vs Giant: compare search popularity](/demand/global-en/compare/giant-vs-specialized): 42.1% against 11.1% Share of Search. - [Trek vs Cube: compare search popularity](/demand/global-en/compare/cube-vs-trek): 30.3% against 16.5% Share of Search. - [Trek vs Giant: compare search popularity](/demand/global-en/compare/giant-vs-trek): 30.3% against 11.1% Share of Search. - [Cube vs Giant: compare search popularity](/demand/global-en/compare/cube-vs-giant): 16.5% against 11.1% Share of Search. ## How did search popularity change for electric mountain bike brands worldwide in September 2026? - In September 2026, Specialized gained estimated Share of Search among electric mountain bike brands worldwide, from 37.9% to 42.1%. - In September 2026, Trek lost estimated Share of Search among electric mountain bike brands worldwide, from 32.5% to 30.3%. - In September 2026, Cube lost estimated Share of Search among electric mountain bike brands worldwide, from 17.7% to 16.5%. - In September 2026, Giant lost estimated Share of Search among electric mountain bike brands worldwide, from 11.9% to 11.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Specialized | 42.1% | 512K | -2.6% | Specialized | | 2 | Trek | 30.3% | 368K | -18.2% | Trek | | 3 | Cube | 16.5% | 201K | -18.3% | Cube | | 4 | Giant | 11.1% | 135K | -18.2% | Giant | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Specialized | 429K | 41.7% | 1 | | Oct 2025 | Trek | 301K | 29.2% | 2 | | Oct 2025 | Giant | 165K | 16% | 3 | | Oct 2025 | Cube | 135K | 13.1% | 4 | | Nov 2025 | Specialized | 413K | 45.7% | 1 | | Nov 2025 | Trek | 246K | 27.2% | 2 | | Nov 2025 | Giant | 135K | 14.9% | 3 | | Nov 2025 | Cube | 110K | 12.2% | 4 | | Dec 2025 | Specialized | 338K | 41.7% | 1 | | Dec 2025 | Trek | 246K | 30.4% | 2 | | Dec 2025 | Giant | 135K | 16.7% | 3 | | Dec 2025 | Cube | 90.5K | 11.2% | 4 | | Jan 2026 | Specialized | 347K | 41.4% | 1 | | Jan 2026 | Trek | 246K | 29.4% | 2 | | Jan 2026 | Giant | 135K | 16.1% | 3 | | Jan 2026 | Cube | 110K | 13.1% | 4 | | Feb 2026 | Specialized | 338K | 40.7% | 1 | | Feb 2026 | Trek | 246K | 29.7% | 2 | | Feb 2026 | Giant | 135K | 16.3% | 3 | | Feb 2026 | Cube | 110K | 13.3% | 4 | | Mar 2026 | Specialized | 526K | 43% | 1 | | Mar 2026 | Trek | 368K | 30.1% | 2 | | Mar 2026 | Cube | 165K | 13.5% | 3 | | Mar 2026 | Giant | 165K | 13.5% | 4 | | Apr 2026 | Specialized | 627K | 44.9% | 1 | | Apr 2026 | Trek | 368K | 26.4% | 2 | | Apr 2026 | Cube | 201K | 14.4% | 3 | | Apr 2026 | Giant | 201K | 14.4% | 4 | | May 2026 | Specialized | 643K | 43% | 1 | | May 2026 | Trek | 450K | 30.1% | 2 | | May 2026 | Cube | 201K | 13.4% | 3 | | May 2026 | Giant | 201K | 13.4% | 4 | | Jun 2026 | Specialized | 526K | 43% | 1 | | Jun 2026 | Trek | 368K | 30.1% | 2 | | Jun 2026 | Cube | 165K | 13.5% | 3 | | Jun 2026 | Giant | 165K | 13.5% | 4 | | Jul 2026 | Specialized | 526K | 43% | 1 | | Jul 2026 | Trek | 368K | 30.1% | 2 | | Jul 2026 | Cube | 165K | 13.5% | 3 | | Jul 2026 | Giant | 165K | 13.5% | 4 | | Aug 2026 | Specialized | 526K | 37.9% | 1 | | Aug 2026 | Trek | 450K | 32.5% | 2 | | Aug 2026 | Cube | 246K | 17.7% | 3 | | Aug 2026 | Giant | 165K | 11.9% | 4 | | Sep 2026 | Specialized | 512K | 42.1% | 1 | | Sep 2026 | Trek | 368K | 30.3% | 2 | | Sep 2026 | Cube | 201K | 16.5% | 3 | | Sep 2026 | Giant | 135K | 11.1% | 4 | ## What is being compared - **Cube**: Measured on the search term “cube bike”. - **Giant**: Measured on the search term “giant bike”. - **Specialized**: Measured on the search terms “specialized bicycle”, “specialized bike”, “specialized bikes rockhopper”, “specialized cycling” and “specialized ebike”, summed into one figure. - **Trek**: Measured on the search term “trek bike”. - [Cube](/demand/global-en/brands/cube) - [Giant](/demand/global-en/brands/giant) - [Specialized](/demand/global-en/brands/specialized) - [Trek](/demand/global-en/brands/trek) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among electric mountain bike brands worldwide? In September 2026, Specialized was the most searched among electric mountain bike brands worldwide, with an estimated 512K branded searches and 42.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Electric mountain bike brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/electric-mountain-bike-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/electric-mountain-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.