--- title: "KitchenAid vs Smeg: Which is searched more?" description: "Is KitchenAid or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric kettle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/electric-kettle-brands/compare/kitchenaid-vs-smeg" publisher: "Brandwave" --- # KitchenAid vs Smeg: Which is searched more? Is KitchenAid or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric kettle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KitchenAid and Smeg - **Competitive set**: Electric kettle brands - **Market**: Global - **Month measured**: Sep 2026 - **KitchenAid Share of Search**: 40.8% - **Smeg Share of Search**: 33.5% ## Is KitchenAid or Smeg more popular in search? - In September 2026, KitchenAid had more branded searches than Smeg among electric kettle brands worldwide. KitchenAid had about 1.3 million branded searches, while Smeg had 1 million. KitchenAid made up 40.8% of all electric kettle brand searches we track, and Smeg accounted for 33.5%. - KitchenAid was ahead of Smeg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KitchenAid’s share of searches among electric kettle brands worldwide moved from 48.9% to 40.8%, and its estimated monthly branded searches moved from 1.8M to 1.3M. - Across the 12 months ending September 2026, Smeg’s share of searches among electric kettle brands worldwide moved from 28.1% to 33.5%, and its estimated monthly branded searches held steady at 1M. ## Top electric kettle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither KitchenAid nor Smeg showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cuisinart | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fellow | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | OXO | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Breville | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric kettle brands - Asked ChatGPT "Which electric kettle brand should I buy?": 1. OXO, 2. Cuisinart, 3. Fellow - Asked ChatGPT "What are the best electric kettle brands?": 1. Fellow, 2. Breville, 3. Cuisinart, 4. OXO - Asked ChatGPT "What's the best electric kettle brand for everyday tea?": 1. Cuisinart, 2. Breville, 3. Fellow - Searched Google, AI Overview "best electric kettle": 1. Fellow, 2. Cuisinart, 3. OXO - Searched Google, AI Overview "electric kettle for tea": 1. Fellow Not named in any answer: KitchenAid, Smeg, Philips and Russell Hobbs. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for electric kettle brands worldwide in September 2026? - In September 2026, Smeg gained share of searches among electric kettle brands worldwide, from 30.9% to 33.5%. - In September 2026, KitchenAid lost share of searches among electric kettle brands worldwide, from 41.9% to 40.8%. ## Month by month | Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 48.9% | 1 | 1M | 28.1% | 2 | | Nov 2025 | 3M | 53.9% | 1 | 1.3M | 23.2% | 2 | | Dec 2025 | 3M | 54.8% | 1 | 1.3M | 22.9% | 2 | | Jan 2026 | 1.8M | 44.2% | 1 | 1.3M | 30.6% | 2 | | Feb 2026 | 1.5M | 45.3% | 1 | 1M | 31.3% | 2 | | Mar 2026 | 1.5M | 45.2% | 1 | 1M | 30.2% | 2 | | Apr 2026 | 1.5M | 48.4% | 1 | 857K | 28.2% | 2 | | May 2026 | 1.3M | 44.6% | 1 | 857K | 29.5% | 2 | | Jun 2026 | 1.2M | 44.7% | 1 | 734K | 28.2% | 2 | | Jul 2026 | 1.2M | 43.2% | 1 | 857K | 30.1% | 2 | | Aug 2026 | 1.2M | 41.9% | 1 | 899K | 30.9% | 2 | | Sep 2026 | 1.3M | 40.8% | 1 | 1M | 33.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using KitchenAid’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure. - **Smeg**: Measured on the search terms “smeg”, “smeg coffee machine” and “smeg toaster”, summed into one figure. - [KitchenAid profile](/demand/global-en/brands/kitchenaid) - [Smeg profile](/demand/global-en/brands/smeg) - [All electric kettle brands worldwide](/demand/global-en/categories/electric-kettle-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KitchenAid or Smeg more popular in search? In September 2026, KitchenAid had more branded searches than Smeg among electric kettle brands worldwide. KitchenAid had about 1.3 million branded searches, while Smeg had 1 million. KitchenAid made up 40.8% of all electric kettle brand searches we track, and Smeg accounted for 33.5%. ## Cite this page Brandwave. "KitchenAid vs Smeg: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/electric-kettle-brands/compare/kitchenaid-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/electric-kettle-brands/compare/kitchenaid-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.