--- title: "KitchenAid vs Philips: Which is searched more?" description: "Is KitchenAid or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric kettle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/electric-kettle-brands/compare/kitchenaid-vs-philips" publisher: "Brandwave" --- # KitchenAid vs Philips: Which is searched more? Is KitchenAid or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric kettle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KitchenAid and Philips - **Competitive set**: Electric kettle brands - **Market**: Global - **Month measured**: Sep 2026 - **KitchenAid Share of Search**: 40.8% - **Philips Share of Search**: 4.8% ## Is KitchenAid or Philips more popular in search? - In September 2026, KitchenAid had more branded searches than Philips among electric kettle brands worldwide. KitchenAid had about 1.3 million branded searches, while Philips had 150,000. KitchenAid made up 40.8% of all electric kettle brand searches we track, and Philips accounted for 4.8%. - KitchenAid was ahead of Philips in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KitchenAid’s share of searches among electric kettle brands worldwide moved from 48.9% to 40.8%, and its estimated monthly branded searches moved from 1.8M to 1.3M. - Across the 12 months ending September 2026, Philips’ share of searches among electric kettle brands worldwide moved from 3% to 4.8%, and its estimated monthly branded searches moved from 113K to 150K. ## Top electric kettle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither KitchenAid nor Philips showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cuisinart | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fellow | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | OXO | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Breville | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric kettle brands - Asked ChatGPT "Which electric kettle brand should I buy?": 1. OXO, 2. Cuisinart, 3. Fellow - Asked ChatGPT "What are the best electric kettle brands?": 1. Fellow, 2. Breville, 3. Cuisinart, 4. OXO - Asked ChatGPT "What's the best electric kettle brand for everyday tea?": 1. Cuisinart, 2. Breville, 3. Fellow - Searched Google, AI Overview "best electric kettle": 1. Fellow, 2. Cuisinart, 3. OXO - Searched Google, AI Overview "electric kettle for tea": 1. Fellow Not named in any answer: KitchenAid, Smeg, Philips and Russell Hobbs. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for electric kettle brands worldwide in September 2026? - In September 2026, Philips overtook Russell Hobbs to rank 5th among electric kettle brands worldwide, with 4.8% of the searches. - In September 2026, KitchenAid lost share of searches among electric kettle brands worldwide, from 41.9% to 40.8%. ## Month by month | Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 48.9% | 1 | 113K | 3% | 7 | | Nov 2025 | 3M | 53.9% | 1 | 128K | 2.3% | 7 | | Dec 2025 | 3M | 54.8% | 1 | 109K | 2% | 7 | | Jan 2026 | 1.8M | 44.2% | 1 | 109K | 2.6% | 7 | | Feb 2026 | 1.5M | 45.3% | 1 | 88.8K | 2.8% | 7 | | Mar 2026 | 1.5M | 45.2% | 1 | 88.8K | 2.7% | 7 | | Apr 2026 | 1.5M | 48.4% | 1 | 88.8K | 2.9% | 7 | | May 2026 | 1.3M | 44.6% | 1 | 88.8K | 3.1% | 7 | | Jun 2026 | 1.2M | 44.7% | 1 | 86.1K | 3.3% | 7 | | Jul 2026 | 1.2M | 43.2% | 1 | 105K | 3.7% | 7 | | Aug 2026 | 1.2M | 41.9% | 1 | 125K | 4.3% | 6 | | Sep 2026 | 1.3M | 40.8% | 1 | 150K | 4.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using KitchenAid’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure. - **Philips**: Measured on the search terms “air fryer philips” and “philips kettle”, summed into one figure. - [KitchenAid profile](/demand/global-en/brands/kitchenaid) - [Philips profile](/demand/global-en/brands/philips) - [All electric kettle brands worldwide](/demand/global-en/categories/electric-kettle-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KitchenAid or Philips more popular in search? In September 2026, KitchenAid had more branded searches than Philips among electric kettle brands worldwide. KitchenAid had about 1.3 million branded searches, while Philips had 150,000. KitchenAid made up 40.8% of all electric kettle brand searches we track, and Philips accounted for 4.8%. ## Cite this page Brandwave. "KitchenAid vs Philips: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/electric-kettle-brands/compare/kitchenaid-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/electric-kettle-brands/compare/kitchenaid-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.