---
title: "Electric kettle brands: Which brands are most popular in search?"
description: "Compare the electric kettle brands people buy. Share of Search among Philips, Breville, KitchenAid, Smeg and Russell Hobbs, the electric kettle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/electric-kettle-brands"
publisher: "Brandwave"
---

# Electric kettle brands: Which brands are most popular in search?

Compare the electric kettle brands people buy. Share of Search among Philips, Breville, KitchenAid, Smeg and Russell Hobbs, the electric kettle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Electric kettle brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Philips, 31.2%

## Which brand is most popular in search among electric kettle brands worldwide?

- In August 2026, Philips was the most searched among electric kettle brands worldwide, with an estimated 1.1M branded searches and 31.2% estimated Share of Search within this set.
- Breville is in 2nd place, 7.2 percentage points behind at 23.9% Share of Search.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among electric kettle brands worldwide increased from 26.5% to 31.2%.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among electric kettle brands worldwide increased from 20.1% to 23.9%.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among electric kettle brands worldwide decreased from 29.9% to 23.3%.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among electric kettle brands worldwide decreased from 20.2% to 19%.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among electric kettle brands worldwide decreased from 3.3% to 2.6%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among electric kettle brands worldwide peaked at 31.2% in August 2026 and was lowest at 22.7% in November 2025.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among electric kettle brands worldwide peaked at 24.6% in June 2026 and was lowest at 20.1% in October 2025.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among electric kettle brands worldwide peaked at 32.5% in November 2025 and was lowest at 23.3% in August 2026.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among electric kettle brands worldwide peaked at 22.5% in March 2026 and was lowest at 17.5% in June 2026.
- Across the 11 months ending August 2026, Philips rose from 2nd to 1st among electric kettle brands worldwide.
- Across the 11 months ending August 2026, Breville rose from 4th to 2nd among electric kettle brands worldwide.
- Across the 11 months ending August 2026, KitchenAid fell from 1st to 3rd among electric kettle brands worldwide.
- Across the 11 months ending August 2026, Smeg fell from 3rd to 4th among electric kettle brands worldwide.

## Compare search popularity between leading brands

- [Philips vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-philips): 31.2% against 23.9% Share of Search.
- [Philips vs KitchenAid: compare search popularity](/demand/global-en/compare/kitchenaid-vs-philips): 31.2% against 23.3% Share of Search.
- [Philips vs Smeg: compare search popularity](/demand/global-en/compare/philips-vs-smeg): 31.2% against 19% Share of Search.
- [Philips vs Russell Hobbs: compare search popularity](/demand/global-en/compare/philips-vs-russell-hobbs): 31.2% against 2.6% Share of Search.
- [Breville vs KitchenAid: compare search popularity](/demand/global-en/compare/breville-vs-kitchenaid): 23.9% against 23.3% Share of Search.
- [Breville vs Smeg: compare search popularity](/demand/global-en/compare/breville-vs-smeg): 23.9% against 19% Share of Search.
- [Breville vs Russell Hobbs: compare search popularity](/demand/global-en/compare/breville-vs-russell-hobbs): 23.9% against 2.6% Share of Search.
- [KitchenAid vs Smeg: compare search popularity](/demand/global-en/compare/kitchenaid-vs-smeg): 23.3% against 19% Share of Search.
- [KitchenAid vs Russell Hobbs: compare search popularity](/demand/global-en/compare/kitchenaid-vs-russell-hobbs): 23.3% against 2.6% Share of Search.
- [Smeg vs Russell Hobbs: compare search popularity](/demand/global-en/compare/russell-hobbs-vs-smeg): 19% against 2.6% Share of Search.

## How did search popularity change for electric kettle brands worldwide in August 2026?

- In August 2026, Philips gained estimated Share of Search among electric kettle brands worldwide, from 30.2% to 31.2%.
- Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
- Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
- Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Philips | 31.2% | 1.1M | +4.3% | Philips |
| 2 | Breville | 23.9% | 845K | -0.3% | Breville |
| 3 | KitchenAid | 23.3% | 823K | 0.0% | KitchenAid |
| 4 | Smeg | 19% | 673K | 0.0% | Smeg |
| 5 | Russell Hobbs | 2.6% | 90.5K | 0.0% | Russell Hobbs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KitchenAid | 1.2M | 29.9% | 1 |
| Oct 2025 | Philips | 1.1M | 26.5% | 2 |
| Oct 2025 | Smeg | 823K | 20.2% | 3 |
| Oct 2025 | Breville | 820K | 20.1% | 4 |
| Oct 2025 | Russell Hobbs | 135K | 3.3% | 5 |
| Nov 2025 | KitchenAid | 1.8M | 32.5% | 1 |
| Nov 2025 | Breville | 1.4M | 24.1% | 2 |
| Nov 2025 | Philips | 1.3M | 22.7% | 3 |
| Nov 2025 | Smeg | 1M | 17.8% | 4 |
| Nov 2025 | Russell Hobbs | 165K | 2.9% | 5 |
| Dec 2025 | KitchenAid | 1.8M | 32% | 1 |
| Dec 2025 | Philips | 1.4M | 24.1% | 2 |
| Dec 2025 | Breville | 1.3M | 23.6% | 3 |
| Dec 2025 | Smeg | 1M | 17.5% | 4 |
| Dec 2025 | Russell Hobbs | 165K | 2.9% | 5 |
| Jan 2026 | KitchenAid | 1.2M | 27.1% | 1 |
| Jan 2026 | Philips | 1.1M | 24.3% | 2 |
| Jan 2026 | Breville | 1.1M | 23.5% | 3 |
| Jan 2026 | Smeg | 1M | 22.2% | 4 |
| Jan 2026 | Russell Hobbs | 135K | 3% | 5 |
| Feb 2026 | KitchenAid | 1M | 27.3% | 1 |
| Feb 2026 | Philips | 975K | 26.6% | 2 |
| Feb 2026 | Smeg | 823K | 22.4% | 3 |
| Feb 2026 | Breville | 759K | 20.7% | 4 |
| Feb 2026 | Russell Hobbs | 110K | 3% | 5 |
| Mar 2026 | KitchenAid | 1M | 27.4% | 1 |
| Mar 2026 | Philips | 957K | 26.2% | 2 |
| Mar 2026 | Smeg | 823K | 22.5% | 3 |
| Mar 2026 | Breville | 765K | 20.9% | 4 |
| Mar 2026 | Russell Hobbs | 110K | 3% | 5 |
| Apr 2026 | KitchenAid | 1M | 28.8% | 1 |
| Apr 2026 | Philips | 939K | 27% | 2 |
| Apr 2026 | Breville | 768K | 22.1% | 3 |
| Apr 2026 | Smeg | 673K | 19.4% | 4 |
| Apr 2026 | Russell Hobbs | 90.5K | 2.6% | 5 |
| May 2026 | Philips | 909K | 27.9% | 1 |
| May 2026 | KitchenAid | 823K | 25.2% | 2 |
| May 2026 | Breville | 768K | 23.5% | 3 |
| May 2026 | Smeg | 673K | 20.6% | 4 |
| May 2026 | Russell Hobbs | 90.5K | 2.8% | 5 |
| Jun 2026 | Philips | 911K | 28.9% | 1 |
| Jun 2026 | KitchenAid | 823K | 26.1% | 2 |
| Jun 2026 | Breville | 775K | 24.6% | 3 |
| Jun 2026 | Smeg | 550K | 17.5% | 4 |
| Jun 2026 | Russell Hobbs | 90.5K | 2.9% | 5 |
| Jul 2026 | Philips | 1.1M | 30.2% | 1 |
| Jul 2026 | Breville | 848K | 24.3% | 2 |
| Jul 2026 | KitchenAid | 823K | 23.6% | 3 |
| Jul 2026 | Smeg | 673K | 19.3% | 4 |
| Jul 2026 | Russell Hobbs | 90.5K | 2.6% | 5 |
| Aug 2026 | Philips | 1.1M | 31.2% | 1 |
| Aug 2026 | Breville | 845K | 23.9% | 2 |
| Aug 2026 | KitchenAid | 823K | 23.3% | 3 |
| Aug 2026 | Smeg | 673K | 19% | 4 |
| Aug 2026 | Russell Hobbs | 90.5K | 2.6% | 5 |
| Sep 2026 | Breville | — | — | — |
| Sep 2026 | KitchenAid | — | — | — |
| Sep 2026 | Philips | — | — | — |
| Sep 2026 | Russell Hobbs | — | — | — |
| Sep 2026 | Smeg | — | — | — |

## What is being compared

- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista touch”, “breville coffee machine”, “breville com”, “breville dual boiler”, “breville espresso machine” and “breville oracle”, summed into one figure.
- **KitchenAid**: Measured on the search term “kitchenaid”.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.
- **Russell Hobbs**: Measured on the search term “russell hobbs”.
- **Smeg**: Measured on the search term “smeg”.

- [Breville](/demand/global-en/brands/breville)
- [KitchenAid](/demand/global-en/brands/kitchenaid)
- [Philips](/demand/global-en/brands/philips)
- [Russell Hobbs](/demand/global-en/brands/russell-hobbs)
- [Smeg](/demand/global-en/brands/smeg)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among electric kettle brands worldwide?

In August 2026, Philips was the most searched among electric kettle brands worldwide, with an estimated 1.1M branded searches and 31.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Electric kettle brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/electric-kettle-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/electric-kettle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.