---
title: "Electric guitars: Which are searched most?"
description: "Compare the electric guitars people search for. Share of Search among Fender, Ibanez, Epiphone, PRS, Squier and Gibson, the electric guitars Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/electric-guitars"
publisher: "Brandwave"
---

# Electric guitars: Which are searched most?

Compare the electric guitars people search for. Share of Search among Fender, Ibanez, Epiphone, PRS, Squier and Gibson, the electric guitars Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Electric guitars
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fender, 48.9%

## Which brand is most popular in search among electric guitars worldwide?

- In August 2026, Fender was the most searched among electric guitars worldwide, with an estimated 450K branded searches and 48.9% estimated Share of Search within this set.
- Ibanez is in 2nd place, 27.1 percentage points behind at 21.9% Share of Search.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among electric guitars worldwide decreased from 52.1% to 48.9%.
- Across the 11 months ending August 2026, Ibanez’s estimated Share of Search among electric guitars worldwide increased from 19% to 21.9%.
- Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among electric guitars worldwide decreased from 12.8% to 12%.
- Across the 11 months ending August 2026, PRS’s estimated Share of Search among electric guitars worldwide increased from 10.4% to 12%.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among electric guitars worldwide peaked at 52.1% in October 2025 and was lowest at 45.4% in June 2026.
- Across the 11 months ending August 2026, Ibanez’s estimated Share of Search among electric guitars worldwide peaked at 30.4% in June 2026 and was lowest at 19% in October 2025.
- Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among electric guitars worldwide peaked at 14.6% in April 2026 and was lowest at 9.1% in June 2026.
- Across the 11 months ending August 2026, PRS’s estimated Share of Search among electric guitars worldwide peaked at 12% in August 2026 and was lowest at 8% in March 2026.
- Across the 11 months ending August 2026, Squier’s estimated Share of Search among electric guitars worldwide peaked at 4.7% in October 2025 and was lowest at 3.3% in June 2026.
- Across the 11 months ending August 2026, Squier and Gibson held steady: their estimated Share of Search among electric guitars worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fender vs Ibanez: compare search popularity](/demand/global-en/compare/fender-vs-ibanez): 48.9% against 21.9% Share of Search.
- [Fender vs Epiphone: compare search popularity](/demand/global-en/compare/epiphone-vs-fender): 48.9% against 12% Share of Search.
- [Fender vs PRS: compare search popularity](/demand/global-en/compare/fender-vs-prs-guitars): 48.9% against 12% Share of Search.
- [Fender vs Squier: compare search popularity](/demand/global-en/compare/fender-vs-squier): 48.9% against 4.4% Share of Search.
- [Ibanez vs Epiphone: compare search popularity](/demand/global-en/compare/epiphone-vs-ibanez): 21.9% against 12% Share of Search.
- [Ibanez vs PRS: compare search popularity](/demand/global-en/compare/ibanez-vs-prs-guitars): 21.9% against 12% Share of Search.
- [Ibanez vs Squier: compare search popularity](/demand/global-en/compare/ibanez-vs-squier): 21.9% against 4.4% Share of Search.
- [Epiphone vs PRS: compare search popularity](/demand/global-en/compare/epiphone-vs-prs-guitars): 12% Share of Search each.
- [Epiphone vs Squier: compare search popularity](/demand/global-en/compare/epiphone-vs-squier): 12% against 4.4% Share of Search.
- [PRS vs Squier: compare search popularity](/demand/global-en/compare/prs-guitars-vs-squier): 12% against 4.4% Share of Search.

## How did search popularity change for electric guitars worldwide in August 2026?

- In August 2026, PRS gained estimated Share of Search among electric guitars worldwide, from 10.1% to 12%.
- In August 2026, Fender lost estimated Share of Search among electric guitars worldwide, from 50% to 48.9%.
- Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
- Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
- Estimated monthly branded searches for Squier worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fender | 48.9% | 450K | 0.0% | Fender |
| 2 | Ibanez | 21.9% | 201K | 0.0% | Ibanez |
| 3 | Epiphone | 12% | 110K | 0.0% | Epiphone |
| 4 | PRS | 12% | 110K | +21.5% | PRS |
| 5 | Squier | 4.4% | 40.5K | 0.0% | Squier |
| 6 | Gibson | 0.88% | 8.1K | 0.0% | Gibson |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fender | 550K | 52.1% | 1 |
| Oct 2025 | Ibanez | 201K | 19% | 2 |
| Oct 2025 | Epiphone | 135K | 12.8% | 3 |
| Oct 2025 | PRS | 110K | 10.4% | 4 |
| Oct 2025 | Squier | 49.5K | 4.7% | 5 |
| Oct 2025 | Gibson | 9.9K | 0.94% | 6 |
| Nov 2025 | Fender | 550K | 50% | 1 |
| Nov 2025 | Ibanez | 246K | 22.4% | 2 |
| Nov 2025 | Epiphone | 135K | 12.3% | 3 |
| Nov 2025 | PRS | 110K | 10% | 4 |
| Nov 2025 | Squier | 49.5K | 4.5% | 5 |
| Nov 2025 | Gibson | 9.9K | 0.9% | 6 |
| Dec 2025 | Fender | 550K | 50% | 1 |
| Dec 2025 | Ibanez | 246K | 22.4% | 2 |
| Dec 2025 | Epiphone | 135K | 12.3% | 3 |
| Dec 2025 | PRS | 110K | 10% | 4 |
| Dec 2025 | Squier | 49.5K | 4.5% | 5 |
| Dec 2025 | Gibson | 9.9K | 0.9% | 6 |
| Jan 2026 | Fender | 550K | 46.4% | 1 |
| Jan 2026 | Ibanez | 301K | 25.4% | 2 |
| Jan 2026 | Epiphone | 165K | 13.9% | 3 |
| Jan 2026 | PRS | 110K | 9.3% | 4 |
| Jan 2026 | Squier | 49.5K | 4.2% | 5 |
| Jan 2026 | Gibson | 9.9K | 0.84% | 6 |
| Feb 2026 | Fender | 450K | 47.5% | 1 |
| Feb 2026 | Ibanez | 201K | 21.2% | 2 |
| Feb 2026 | Epiphone | 135K | 14.3% | 3 |
| Feb 2026 | PRS | 110K | 11.6% | 4 |
| Feb 2026 | Squier | 40.5K | 4.3% | 5 |
| Feb 2026 | Gibson | 9.9K | 1% | 6 |
| Mar 2026 | Fender | 550K | 48.4% | 1 |
| Mar 2026 | Ibanez | 301K | 26.5% | 2 |
| Mar 2026 | Epiphone | 135K | 11.9% | 3 |
| Mar 2026 | PRS | 90.5K | 8% | 4 |
| Mar 2026 | Squier | 49.5K | 4.4% | 5 |
| Mar 2026 | Gibson | 9.9K | 0.87% | 6 |
| Apr 2026 | Fender | 450K | 48.5% | 1 |
| Apr 2026 | Ibanez | 201K | 21.7% | 2 |
| Apr 2026 | Epiphone | 135K | 14.6% | 3 |
| Apr 2026 | PRS | 90.5K | 9.8% | 4 |
| Apr 2026 | Squier | 40.5K | 4.4% | 5 |
| Apr 2026 | Gibson | 9.9K | 1.1% | 6 |
| May 2026 | Fender | 550K | 48% | 1 |
| May 2026 | Ibanez | 301K | 26.3% | 2 |
| May 2026 | Epiphone | 135K | 11.8% | 3 |
| May 2026 | PRS | 110K | 9.6% | 4 |
| May 2026 | Squier | 40.5K | 3.5% | 5 |
| May 2026 | Gibson | 9.9K | 0.86% | 6 |
| Jun 2026 | Fender | 550K | 45.4% | 1 |
| Jun 2026 | Ibanez | 368K | 30.4% | 2 |
| Jun 2026 | PRS | 135K | 11.1% | 3 |
| Jun 2026 | Epiphone | 110K | 9.1% | 4 |
| Jun 2026 | Squier | 40.5K | 3.3% | 5 |
| Jun 2026 | Gibson | 8.1K | 0.67% | 6 |
| Jul 2026 | Fender | 450K | 50% | 1 |
| Jul 2026 | Ibanez | 201K | 22.3% | 2 |
| Jul 2026 | Epiphone | 110K | 12.2% | 3 |
| Jul 2026 | PRS | 90.5K | 10.1% | 4 |
| Jul 2026 | Squier | 40.5K | 4.5% | 5 |
| Jul 2026 | Gibson | 8.1K | 0.9% | 6 |
| Aug 2026 | Fender | 450K | 48.9% | 1 |
| Aug 2026 | Ibanez | 201K | 21.9% | 2 |
| Aug 2026 | Epiphone | 110K | 12% | 3 |
| Aug 2026 | PRS | 110K | 12% | 4 |
| Aug 2026 | Squier | 40.5K | 4.4% | 5 |
| Aug 2026 | Gibson | 8.1K | 0.88% | 6 |
| Sep 2026 | Epiphone | — | — | — |
| Sep 2026 | Fender | — | — | — |
| Sep 2026 | Gibson | — | — | — |
| Sep 2026 | Ibanez | — | — | — |
| Sep 2026 | PRS | — | — | — |
| Sep 2026 | Squier | — | — | — |

## What is being compared

- **Epiphone**: Measured on the search term “epiphone”.
- **Fender**: Measured on the search term “fender”.
- **Gibson**: Measured on the search term “gibson bass”.
- **Ibanez**: Measured on the search term “ibanez”.
- **PRS**: Measured on the search term “prs guitars”.
- **Squier**: Measured on the search term “squier”.

- [Epiphone](/demand/global-en/brands/epiphone)
- [Fender](/demand/global-en/brands/fender)
- [Gibson](/demand/global-en/brands/gibson)
- [Ibanez](/demand/global-en/brands/ibanez)
- [PRS](/demand/global-en/brands/prs-guitars)
- [Squier](/demand/global-en/brands/squier)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among electric guitars worldwide?

In August 2026, Fender was the most searched among electric guitars worldwide, with an estimated 450K branded searches and 48.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Electric guitars: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/electric-guitars

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/electric-guitars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.