---
title: "Elvie vs Willow: Which is searched more?"
description: "Which is more popular in search, Elvie or Willow? Compare estimated monthly branded-search demand and Share of Search inside the Electric breast pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/electric-breast-pump-brands/compare/elvie-vs-willow-pump"
publisher: "Brandwave"
---

# Elvie vs Willow: Which is searched more?

Which is more popular in search, Elvie or Willow? Compare estimated monthly branded-search demand and Share of Search inside the Electric breast pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Elvie and Willow
- **Competitive set**: Electric breast pump brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Elvie Share of Search**: 4.4%
- **Willow Share of Search**: 74.2%

## Which is more popular in search, Elvie or Willow?

- In September 2026, Willow had more branded searches than Elvie among electric breast pump brands worldwide. Willow was estimated to have 6.6K branded searches compared to Elvie’s 390, and held a 74.2% Share of Search versus Elvie’s 4.4%.
- Willow was ahead of Elvie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elvie’s estimated Share of Search among electric breast pump brands worldwide moved from 4% to 4.4%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, Willow’s estimated Share of Search among electric breast pump brands worldwide moved from 82.6% to 74.2%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

## How did search popularity change for electric breast pump brands worldwide in September 2026?

- Estimated monthly branded searches for Willow worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
- Estimated monthly branded searches for Elvie worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

## Month by month

| Month | Elvie estimated searches | Elvie Share of Search | Elvie rank | Willow estimated searches | Willow Share of Search | Willow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 480 | 4% | 3 | 9.9K | 82.6% | 1 |
| Nov 2025 | 480 | 4% | 3 | 9.9K | 82.6% | 1 |
| Dec 2025 | 480 | 4.9% | 3 | 8.1K | 82% | 1 |
| Jan 2026 | 480 | 3.4% | 3 | 12.1K | 85.3% | 1 |
| Feb 2026 | 390 | 3.9% | 3 | 8.1K | 80.3% | 1 |
| Mar 2026 | 480 | 4.7% | 3 | 8.1K | 79.6% | 1 |
| Apr 2026 | 390 | 3.9% | 3 | 8.1K | 80.3% | 1 |
| May 2026 | 390 | 3.9% | 3 | 8.1K | 80.3% | 1 |
| Jun 2026 | 390 | 4.5% | 3 | 6.6K | 76.8% | 1 |
| Jul 2026 | 260 | 3.1% | 3 | 6.6K | 78% | 1 |
| Aug 2026 | 390 | 4.4% | 3 | 6.6K | 74.2% | 1 |
| Sep 2026 | 390 | 4.4% | 3 | 6.6K | 74.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Elvie’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Elvie**: Measured on the search term “breast pump elvie”.
- **Willow**: Measured on the search term “breast pump willow”.

- [Elvie profile](/demand/global-en/brands/elvie)
- [Willow profile](/demand/global-en/brands/willow-pump)
- [All electric breast pump brands worldwide](/demand/global-en/categories/electric-breast-pump-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Elvie or Willow?

In September 2026, Willow had more branded searches than Elvie among electric breast pump brands worldwide. Willow was estimated to have 6.6K branded searches compared to Elvie’s 390, and held a 74.2% Share of Search versus Elvie’s 4.4%.

## Cite this page

Brandwave. "Elvie vs Willow: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/electric-breast-pump-brands/compare/elvie-vs-willow-pump

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/electric-breast-pump-brands/compare/elvie-vs-willow-pump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.