---
title: "Blackboard vs D2L: Which is more popular by branded search?"
description: "Which is more popular in search, Blackboard or D2L? Compare estimated monthly branded-search demand and Share of Search inside the Edtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/edtech/compare/blackboard-vs-d2l"
publisher: "Brandwave"
---

# Blackboard vs D2L: Which is more popular by branded search?

Which is more popular in search, Blackboard or D2L? Compare estimated monthly branded-search demand and Share of Search inside the Edtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blackboard and D2L
- **Competitive set**: Edtech
- **Market**: Global
- **Month measured**: Aug 2026
- **Blackboard Share of Search**: 0.13%
- **D2L Share of Search**: 10.9%

## Which is more popular in search, Blackboard or D2L?

- In August 2026, D2L had more branded searches than Blackboard among edtech worldwide. D2L was estimated to have 673K branded searches compared to Blackboard’s 8.1K, and held a 10.9% Share of Search versus Blackboard’s 0.13%.
- D2L was ahead of Blackboard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blackboard’s estimated Share of Search among edtech worldwide moved from 0.1% to 0.13%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 11 months ending August 2026, D2L’s estimated Share of Search among edtech worldwide moved from 11.9% to 10.9%, and its estimated monthly branded searches moved from 1.2M to 673K.

## How did search popularity change for edtech worldwide in August 2026?

- In August 2026, D2L gained estimated Share of Search among edtech worldwide, from 10.2% to 10.9%.
- Estimated monthly branded searches for Blackboard worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Month by month

| Month | Blackboard estimated searches | Blackboard Share of Search | Blackboard rank | D2L estimated searches | D2L Share of Search | D2L rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 0.1% | 5 | 1.2M | 11.9% | 3 |
| Nov 2025 | 12.1K | 0.14% | 4 | 1.2M | 13.8% | 3 |
| Dec 2025 | 12.1K | 0.17% | 4 | 823K | 11.7% | 3 |
| Jan 2026 | 9.9K | 0.13% | 5 | 1.2M | 15.8% | 3 |
| Feb 2026 | 8.1K | 0.11% | 5 | 1.2M | 16.4% | 2 |
| Mar 2026 | 6.6K | 0.08% | 5 | 1M | 11.6% | 3 |
| Apr 2026 | 5.4K | 0.06% | 5 | 1M | 12% | 3 |
| May 2026 | 5.4K | 0.07% | 5 | 823K | 11.2% | 3 |
| Jun 2026 | 3.6K | 0.06% | 5 | 550K | 9.7% | 3 |
| Jul 2026 | 3.6K | 0.1% | 5 | 368K | 10.2% | 3 |
| Aug 2026 | 8.1K | 0.13% | 5 | 673K | 10.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blackboard’s and D2L’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blackboard**: Measured on the search term “blackboard lms”.
- **D2L**: Measured on the search term “d2l”.

- [Blackboard profile](/demand/global-en/brands/blackboard)
- [D2L profile](/demand/global-en/brands/d2l)
- [All edtech worldwide](/demand/global-en/categories/edtech): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blackboard or D2L?

In August 2026, D2L had more branded searches than Blackboard among edtech worldwide. D2L was estimated to have 673K branded searches compared to Blackboard’s 8.1K, and held a 10.9% Share of Search versus Blackboard’s 0.13%.

## Cite this page

Brandwave. "Blackboard vs D2L: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/edtech/compare/blackboard-vs-d2l

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/edtech/compare/blackboard-vs-d2l. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.