--- title: "Black+Decker vs Stihl: Which is searched more?" description: "Is Black+Decker or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Edger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/edger-brands/compare/black-and-decker-vs-stihl" publisher: "Brandwave" --- # Black+Decker vs Stihl: Which is searched more? Is Black+Decker or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Edger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black+Decker and Stihl - **Competitive set**: Edger brands - **Market**: Global - **Month measured**: Sep 2026 - **Black+Decker Share of Search**: 10.5% - **Stihl Share of Search**: 39.3% ## Is Black+Decker or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Black+Decker among edger brands worldwide. Stihl had about 823,000 branded searches, while Black+Decker had 220,000. Stihl made up 39.3% of all edger brand searches we track, and Black+Decker accounted for 10.5%. - Stihl was ahead of Black+Decker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black+Decker’s share of searches among edger brands worldwide held steady at 10.5%, and its estimated monthly branded searches moved from 245K to 220K. - Across the 12 months ending September 2026, Stihl’s share of searches among edger brands worldwide moved from 35.3% to 39.3%, and its estimated monthly branded searches held steady at 823K. ## Top edger brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Black+Decker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Black+Decker in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EGO Power+ | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Stihl | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ECHO | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Black+Decker | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Troy-Bilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sun Joe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about edger brands - Asked ChatGPT "Which edger brand should I buy?": 1. EGO Power+, 2. ECHO, 3. Stihl - Asked ChatGPT "What are the best edger brands?": 1. ECHO, 2. Stihl, 3. EGO Power+, 4. Black+Decker - Asked ChatGPT "What's the best edger brand for a garden?": 1. EGO Power+, 2. Stihl, 3. Black+Decker - Searched Google, AI Overview "battery edger": 1. EGO Power+ - Searched Google, AI Overview "electric edger": 1. Black+Decker Not named in any answer: Husqvarna, Troy-Bilt and Sun Joe. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for edger brands worldwide in September 2026? - Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026. ## Month by month | Month | Black+Decker estimated searches | Black+Decker Share of Search | Black+Decker rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 245K | 10.5% | 3 | 823K | 35.3% | 2 | | Nov 2025 | 270K | 12.6% | 3 | 823K | 38.4% | 2 | | Dec 2025 | 245K | 12.7% | 3 | 823K | 42.8% | 2 | | Jan 2026 | 220K | 10.6% | 3 | 823K | 39.6% | 2 | | Feb 2026 | 201K | 9.8% | 3 | 823K | 40% | 2 | | Mar 2026 | 220K | 8.8% | 3 | 1M | 40% | 2 | | Apr 2026 | 220K | 7.9% | 3 | 1M | 35.8% | 2 | | May 2026 | 270K | 9.5% | 3 | 1M | 35.2% | 2 | | Jun 2026 | 245K | 9.7% | 3 | 1M | 39.5% | 2 | | Jul 2026 | 220K | 10.5% | 3 | 823K | 39.2% | 2 | | Aug 2026 | 220K | 10.5% | 3 | 823K | 39.2% | 2 | | Sep 2026 | 220K | 10.5% | 3 | 823K | 39.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Black+Decker’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black+Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure. - **Stihl**: Measured on the search term “stihl”. - [Black+Decker profile](/demand/global-en/brands/black-and-decker) - [Stihl profile](/demand/global-en/brands/stihl) - [All edger brands worldwide](/demand/global-en/categories/edger-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black+Decker or Stihl more popular in search? In September 2026, Stihl had more branded searches than Black+Decker among edger brands worldwide. Stihl had about 823,000 branded searches, while Black+Decker had 220,000. Stihl made up 39.3% of all edger brand searches we track, and Black+Decker accounted for 10.5%. ## Cite this page Brandwave. "Black+Decker vs Stihl: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/edger-brands/compare/black-and-decker-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/edger-brands/compare/black-and-decker-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.