---
title: "Ecommerce subscription platforms: Which brands are most popular in search?"
description: "Compare tools that manage recurring orders and subscriber retention for online stores. Share of Search among Loop Subscriptions, Appstle, Recharge, Stay AI and Skio, the ecommerce subscription platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ecommerce-subscription-platforms"
publisher: "Brandwave"
---

# Ecommerce subscription platforms: Which brands are most popular in search?

Compare tools that manage recurring orders and subscriber retention for online stores. Share of Search among Loop Subscriptions, Appstle, Recharge, Stay AI and Skio, the ecommerce subscription platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ecommerce subscription platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Loop Subscriptions, 46.3%

## Which brand is most popular in search among ecommerce subscription platforms worldwide?

- In August 2026, Loop Subscriptions was the most searched among ecommerce subscription platforms worldwide, with an estimated 3K branded searches and 46.3% estimated Share of Search within this set.
- Appstle is in 2nd place, 26.8 percentage points behind at 19.5% Share of Search.
- Across the 11 months ending August 2026, Loop Subscriptions’ estimated Share of Search among ecommerce subscription platforms worldwide increased from 31.9% to 46.3%.
- Across the 11 months ending August 2026, Appstle’s estimated Share of Search among ecommerce subscription platforms worldwide decreased from 21.8% to 19.5%.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among ecommerce subscription platforms worldwide decreased from 21.2% to 16.2%.
- Across the 11 months ending August 2026, Stay AI’s estimated Share of Search among ecommerce subscription platforms worldwide decreased from 16.7% to 11.5%.
- Across the 11 months ending August 2026, Skio’s estimated Share of Search among ecommerce subscription platforms worldwide decreased from 8.3% to 6.5%.
- Across the 11 months ending August 2026, Loop Subscriptions’ estimated Share of Search among ecommerce subscription platforms worldwide peaked at 46.4% in July 2026 and was lowest at 31.9% in October 2025.
- Across the 11 months ending August 2026, Appstle’s estimated Share of Search among ecommerce subscription platforms worldwide peaked at 21.8% in October 2025 and was lowest at 15.7% in November 2025.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among ecommerce subscription platforms worldwide peaked at 21.2% in October 2025 and was lowest at 15.7% in July 2026.
- Across the 11 months ending August 2026, Stay AI’s estimated Share of Search among ecommerce subscription platforms worldwide peaked at 26.7% in November 2025 and was lowest at 11.5% in August 2026.
- Across the 11 months ending August 2026, Skio’s estimated Share of Search among ecommerce subscription platforms worldwide peaked at 9.9% in February 2026 and was lowest at 5.9% in November 2025.

## Compare search popularity between leading brands

- [Loop Subscriptions vs Appstle: compare search popularity](/demand/global-en/compare/appstle-vs-loop-subscriptions): 46.3% against 19.5% Share of Search.
- [Loop Subscriptions vs Recharge: compare search popularity](/demand/global-en/compare/loop-subscriptions-vs-recharge): 46.3% against 16.2% Share of Search.
- [Loop Subscriptions vs Stay AI: compare search popularity](/demand/global-en/compare/loop-subscriptions-vs-stay-ai): 46.3% against 11.5% Share of Search.
- [Loop Subscriptions vs Skio: compare search popularity](/demand/global-en/compare/loop-subscriptions-vs-skio): 46.3% against 6.5% Share of Search.
- [Appstle vs Recharge: compare search popularity](/demand/global-en/compare/appstle-vs-recharge): 19.5% against 16.2% Share of Search.
- [Appstle vs Stay AI: compare search popularity](/demand/global-en/compare/appstle-vs-stay-ai): 19.5% against 11.5% Share of Search.
- [Appstle vs Skio: compare search popularity](/demand/global-en/compare/appstle-vs-skio): 19.5% against 6.5% Share of Search.
- [Recharge vs Stay AI: compare search popularity](/demand/global-en/compare/recharge-vs-stay-ai): 16.2% against 11.5% Share of Search.
- [Recharge vs Skio: compare search popularity](/demand/global-en/compare/recharge-vs-skio): 16.2% against 6.5% Share of Search.
- [Stay AI vs Skio: compare search popularity](/demand/global-en/compare/skio-vs-stay-ai): 11.5% against 6.5% Share of Search.

## How did search popularity change for ecommerce subscription platforms worldwide in August 2026?

- Estimated monthly branded searches for Loop Subscriptions worldwide rose 51.3% over 11 measured months, from 2K to 3K in August 2026.
- Estimated monthly branded searches for Stay AI worldwide fell 27.9% over 11 measured months, from 1K to 750 in August 2026.
- Estimated monthly branded searches for Recharge worldwide fell 20.5% over 11 measured months, from 1.3K to 1.1K in August 2026.
- Estimated monthly branded searches for Skio worldwide fell 19.2% over 11 measured months, from 520 to 420 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Loop Subscriptions | 46.3% | 3K | 0.0% | Loop Subscriptions |
| 2 | Appstle | 19.5% | 1.3K | 0.0% | Appstle |
| 3 | Recharge | 16.2% | 1.1K | +2.9% | Recharge |
| 4 | Stay AI | 11.5% | 750 | 0.0% | Stay AI |
| 5 | Skio | 6.5% | 420 | -4.5% | Recharge |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Loop Subscriptions | 2K | 31.9% | 1 |
| Oct 2025 | Appstle | 1.4K | 21.8% | 2 |
| Oct 2025 | Recharge | 1.3K | 21.2% | 3 |
| Oct 2025 | Stay AI | 1K | 16.7% | 4 |
| Oct 2025 | Skio | 520 | 8.3% | 5 |
| Nov 2025 | Loop Subscriptions | 2.5K | 35.5% | 1 |
| Nov 2025 | Stay AI | 1.9K | 26.7% | 2 |
| Nov 2025 | Recharge | 1.1K | 16.1% | 3 |
| Nov 2025 | Appstle | 1.1K | 15.7% | 4 |
| Nov 2025 | Skio | 420 | 5.9% | 5 |
| Dec 2025 | Loop Subscriptions | 2K | 34.2% | 1 |
| Dec 2025 | Recharge | 1.1K | 19.6% | 2 |
| Dec 2025 | Appstle | 1.1K | 19.1% | 3 |
| Dec 2025 | Stay AI | 1.1K | 18% | 4 |
| Dec 2025 | Skio | 530 | 9.1% | 5 |
| Jan 2026 | Loop Subscriptions | 2.5K | 34.7% | 1 |
| Jan 2026 | Appstle | 1.4K | 19% | 2 |
| Jan 2026 | Stay AI | 1.3K | 18.7% | 3 |
| Jan 2026 | Recharge | 1.3K | 18.4% | 4 |
| Jan 2026 | Skio | 660 | 9.2% | 5 |
| Feb 2026 | Loop Subscriptions | 2.5K | 37.3% | 1 |
| Feb 2026 | Appstle | 1.4K | 20.4% | 2 |
| Feb 2026 | Recharge | 1.3K | 18.9% | 3 |
| Feb 2026 | Stay AI | 910 | 13.6% | 4 |
| Feb 2026 | Skio | 660 | 9.9% | 5 |
| Mar 2026 | Loop Subscriptions | 2.5K | 34.4% | 1 |
| Mar 2026 | Appstle | 1.5K | 20.3% | 2 |
| Mar 2026 | Stay AI | 1.4K | 18.5% | 3 |
| Mar 2026 | Recharge | 1.3K | 18.1% | 4 |
| Mar 2026 | Skio | 640 | 8.8% | 5 |
| Apr 2026 | Loop Subscriptions | 2.5K | 37.2% | 1 |
| Apr 2026 | Appstle | 1.4K | 20.3% | 2 |
| Apr 2026 | Recharge | 1.3K | 18.8% | 3 |
| Apr 2026 | Stay AI | 930 | 13.9% | 4 |
| Apr 2026 | Skio | 660 | 9.9% | 5 |
| May 2026 | Loop Subscriptions | 3K | 43.4% | 1 |
| May 2026 | Appstle | 1.4K | 19.7% | 2 |
| May 2026 | Recharge | 1.1K | 15.8% | 3 |
| May 2026 | Stay AI | 930 | 13.5% | 4 |
| May 2026 | Skio | 520 | 7.5% | 5 |
| Jun 2026 | Loop Subscriptions | 3K | 44.2% | 1 |
| Jun 2026 | Appstle | 1.4K | 20% | 2 |
| Jun 2026 | Recharge | 1.1K | 16% | 3 |
| Jun 2026 | Stay AI | 920 | 13.5% | 4 |
| Jun 2026 | Skio | 430 | 6.3% | 5 |
| Jul 2026 | Loop Subscriptions | 3K | 46.4% | 1 |
| Jul 2026 | Appstle | 1.3K | 19.6% | 2 |
| Jul 2026 | Recharge | 1K | 15.7% | 3 |
| Jul 2026 | Stay AI | 750 | 11.6% | 4 |
| Jul 2026 | Skio | 440 | 6.8% | 5 |
| Aug 2026 | Loop Subscriptions | 3K | 46.3% | 1 |
| Aug 2026 | Appstle | 1.3K | 19.5% | 2 |
| Aug 2026 | Recharge | 1.1K | 16.2% | 3 |
| Aug 2026 | Stay AI | 750 | 11.5% | 4 |
| Aug 2026 | Skio | 420 | 6.5% | 5 |
| Sep 2026 | Appstle | — | — | — |
| Sep 2026 | Loop Subscriptions | — | — | — |
| Sep 2026 | Recharge | — | — | — |
| Sep 2026 | Skio | — | — | — |
| Sep 2026 | Stay AI | — | — | — |

## What is being compared

- **Appstle**: Measured on the search terms “appstle shopify” and “appstle subscriptions”, summed into one figure.
- **Loop Subscriptions**: Measured on the search terms “loop subscriptions” and “loop subscriptions shopify”, summed into one figure.
- **Recharge**: Measured on the search terms “recharge subscriptions” and “recharge subscriptions shopify”, summed into one figure.
- **Skio**: Measured on the search terms “skio subscriptions” and “skio subscriptions shopify”, summed into one figure.
- **Stay AI**: Measured on the search terms “stay ai” and “stay ai subscription”, summed into one figure.

- [Appstle](/demand/global-en/brands/appstle)
- [Loop Subscriptions](/demand/global-en/brands/loop-subscriptions)
- [Recharge](/demand/global-en/brands/recharge)
- [Skio](/demand/global-en/brands/skio)
- [Stay AI](/demand/global-en/brands/stay-ai)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ecommerce subscription platforms worldwide?

In August 2026, Loop Subscriptions was the most searched among ecommerce subscription platforms worldwide, with an estimated 3K branded searches and 46.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Ecommerce subscription platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ecommerce-subscription-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ecommerce-subscription-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.