---
title: "Ecommerce store platforms: Which brands are most popular in search?"
description: "Platforms for building and operating online stores, from hosted storefronts to open-source commerce software. Share of Search among Shopify, WooCommerce, Magento, Ecwid, PrestaShop, BigCommerce, Shopware, OpenCart, Sellfy and Shift4Shop, the ecommerce store platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ecommerce-store-platforms"
publisher: "Brandwave"
---

# Ecommerce store platforms: Which brands are most popular in search?

Platforms for building and operating online stores, from hosted storefronts to open-source commerce software. Share of Search among Shopify, WooCommerce, Magento, Ecwid, PrestaShop, BigCommerce, Shopware, OpenCart, Sellfy and Shift4Shop, the ecommerce store platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ecommerce store platforms
- **Market**: Global
- **Brands compared**: 10
- **Month measured**: Aug 2026
- **Highest Share of Search**: Shopify, 93%

## Which brand is most popular in search among ecommerce store platforms worldwide?

- In August 2026, Shopify was the most searched among ecommerce store platforms worldwide, with an estimated 5.1M branded searches and 93% estimated Share of Search within this set.
- WooCommerce is in 2nd place, 89.9 percentage points behind at 3.1% Share of Search.
- Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce store platforms worldwide increased from 89.5% to 93%.
- Across the 11 months ending August 2026, WooCommerce’s estimated Share of Search among ecommerce store platforms worldwide decreased from 4.4% to 3.1%.
- Across the 11 months ending August 2026, PrestaShop’s estimated Share of Search among ecommerce store platforms worldwide decreased from 1.3% to 0.6%.
- Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce store platforms worldwide peaked at 93.6% in July 2026 and was lowest at 89.5% in October 2025.
- Across the 11 months ending August 2026, WooCommerce’s estimated Share of Search among ecommerce store platforms worldwide peaked at 4.4% in October 2025 and was lowest at 2.5% in April 2026.
- Across the 11 months ending August 2026, Ecwid rose from 5th to 4th among ecommerce store platforms worldwide.
- Across the 11 months ending August 2026, PrestaShop fell from 4th to 5th among ecommerce store platforms worldwide.
- Across the 11 months ending August 2026, Shopware rose from 9th to 7th among ecommerce store platforms worldwide.
- Across the 11 months ending August 2026, OpenCart fell from 7th to 8th among ecommerce store platforms worldwide.
- Across the 11 months ending August 2026, Sellfy fell from 8th to 9th among ecommerce store platforms worldwide.
- Across the 11 months ending August 2026, Magento, BigCommerce and Shift4Shop held steady: their estimated Share of Search among ecommerce store platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Shopify vs WooCommerce: compare search popularity](/demand/global-en/compare/shopify-vs-woocommerce): 93% against 3.1% Share of Search.

## How did search popularity change for ecommerce store platforms worldwide in August 2026?

- In August 2026, WooCommerce gained estimated Share of Search among ecommerce store platforms worldwide, from 2.5% to 3.1%.
- In August 2026, Shopify lost estimated Share of Search among ecommerce store platforms worldwide, from 93.6% to 93%.
- Estimated monthly branded searches for PrestaShop worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026.
- Estimated monthly branded searches for Sellfy worldwide fell 53.9% over 11 measured months, from 27.8K to 12.8K in August 2026.
- Estimated monthly branded searches for OpenCart worldwide fell 45.6% over 11 measured months, from 30.8K to 16.8K in August 2026.
- Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.
- Estimated monthly branded searches for Shift4Shop worldwide fell 45% over 11 measured months, from 3.2K to 1.8K in August 2026.
- Estimated monthly branded searches for Ecwid worldwide fell 32.9% over 11 measured months, from 60.7K to 40.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Shopify | 93% | 5.1M | -0.7% | Shopify |
| 2 | WooCommerce | 3.1% | 169K | +21.6% | WooCommerce |
| 3 | Magento | 1.2% | 67.8K | +19.4% | Adobe |
| 4 | Ecwid | 0.74% | 40.8K | -0.1% | Ecwid |
| 5 | PrestaShop | 0.6% | 33.1K | -18.3% | PrestaShop |
| 6 | BigCommerce | 0.41% | 22.5K | +0.2% | BigCommerce |
| 7 | Shopware | 0.33% | 18.2K | 0.0% | Shopware |
| 8 | OpenCart | 0.31% | 16.8K | -2.9% | OpenCart |
| 9 | Sellfy | 0.23% | 12.8K | +1.0% | Sellfy |
| 10 | Shift4Shop | 0.03% | 1.8K | 0.0% | Shift4Shop |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shopify | 5.1M | 89.5% | 1 |
| Oct 2025 | WooCommerce | 253K | 4.4% | 2 |
| Oct 2025 | Magento | 87.5K | 1.5% | 3 |
| Oct 2025 | PrestaShop | 74K | 1.3% | 4 |
| Oct 2025 | Ecwid | 60.7K | 1.1% | 5 |
| Oct 2025 | BigCommerce | 40.9K | 0.72% | 6 |
| Oct 2025 | OpenCart | 30.8K | 0.54% | 7 |
| Oct 2025 | Sellfy | 27.8K | 0.49% | 8 |
| Oct 2025 | Shopware | 22.4K | 0.39% | 9 |
| Oct 2025 | Shift4Shop | 3.2K | 0.06% | 10 |
| Nov 2025 | Shopify | 5.1M | 90.8% | 1 |
| Nov 2025 | WooCommerce | 206K | 3.7% | 2 |
| Nov 2025 | Magento | 71.5K | 1.3% | 3 |
| Nov 2025 | Ecwid | 60.7K | 1.1% | 4 |
| Nov 2025 | PrestaShop | 60.5K | 1.1% | 5 |
| Nov 2025 | BigCommerce | 33.3K | 0.59% | 6 |
| Nov 2025 | OpenCart | 30.8K | 0.55% | 7 |
| Nov 2025 | Sellfy | 27.8K | 0.5% | 8 |
| Nov 2025 | Shopware | 22.4K | 0.4% | 9 |
| Nov 2025 | Shift4Shop | 3.2K | 0.06% | 10 |
| Dec 2025 | Shopify | 5.1M | 91% | 1 |
| Dec 2025 | WooCommerce | 206K | 3.7% | 2 |
| Dec 2025 | Magento | 70.7K | 1.3% | 3 |
| Dec 2025 | Ecwid | 60.8K | 1.1% | 4 |
| Dec 2025 | PrestaShop | 60.5K | 1.1% | 5 |
| Dec 2025 | BigCommerce | 33.3K | 0.6% | 6 |
| Dec 2025 | OpenCart | 25.2K | 0.45% | 7 |
| Dec 2025 | Sellfy | 23.1K | 0.41% | 8 |
| Dec 2025 | Shopware | 18.3K | 0.33% | 9 |
| Dec 2025 | Shift4Shop | 2.7K | 0.05% | 10 |
| Jan 2026 | Shopify | 5.1M | 90.8% | 1 |
| Jan 2026 | WooCommerce | 206K | 3.7% | 2 |
| Jan 2026 | Magento | 74K | 1.3% | 3 |
| Jan 2026 | Ecwid | 60.8K | 1.1% | 4 |
| Jan 2026 | PrestaShop | 60.5K | 1.1% | 5 |
| Jan 2026 | BigCommerce | 33.4K | 0.6% | 6 |
| Jan 2026 | Sellfy | 28.1K | 0.5% | 7 |
| Jan 2026 | OpenCart | 25.2K | 0.45% | 8 |
| Jan 2026 | Shopware | 22.4K | 0.4% | 9 |
| Jan 2026 | Shift4Shop | 3.2K | 0.06% | 10 |
| Feb 2026 | Shopify | 5.1M | 92.4% | 1 |
| Feb 2026 | WooCommerce | 140K | 2.5% | 2 |
| Feb 2026 | Magento | 71.5K | 1.3% | 3 |
| Feb 2026 | PrestaShop | 60.5K | 1.1% | 4 |
| Feb 2026 | Ecwid | 49.8K | 0.9% | 5 |
| Feb 2026 | OpenCart | 25.2K | 0.46% | 6 |
| Feb 2026 | Sellfy | 23.1K | 0.42% | 7 |
| Feb 2026 | BigCommerce | 22.5K | 0.41% | 8 |
| Feb 2026 | Shopware | 22.3K | 0.41% | 9 |
| Feb 2026 | Shift4Shop | 2.1K | 0.04% | 10 |
| Mar 2026 | Shopify | 5.1M | 91.7% | 1 |
| Mar 2026 | WooCommerce | 170K | 3.1% | 2 |
| Mar 2026 | Magento | 87.5K | 1.6% | 3 |
| Mar 2026 | PrestaShop | 60.5K | 1.1% | 4 |
| Mar 2026 | Ecwid | 49.8K | 0.89% | 5 |
| Mar 2026 | OpenCart | 25.2K | 0.45% | 6 |
| Mar 2026 | Sellfy | 22.9K | 0.41% | 7 |
| Mar 2026 | BigCommerce | 22.5K | 0.4% | 8 |
| Mar 2026 | Shopware | 22.4K | 0.4% | 9 |
| Mar 2026 | Shift4Shop | 2.1K | 0.04% | 10 |
| Apr 2026 | Shopify | 5.1M | 92.8% | 1 |
| Apr 2026 | WooCommerce | 139K | 2.5% | 2 |
| Apr 2026 | Magento | 70.3K | 1.3% | 3 |
| Apr 2026 | Ecwid | 49.8K | 0.9% | 4 |
| Apr 2026 | PrestaShop | 49.5K | 0.9% | 5 |
| Apr 2026 | OpenCart | 24.6K | 0.45% | 6 |
| Apr 2026 | BigCommerce | 22.6K | 0.41% | 7 |
| Apr 2026 | Sellfy | 18.8K | 0.34% | 8 |
| Apr 2026 | Shopware | 18.2K | 0.33% | 9 |
| Apr 2026 | Shift4Shop | 2.1K | 0.04% | 10 |
| May 2026 | Shopify | 5.1M | 93.2% | 1 |
| May 2026 | WooCommerce | 139K | 2.5% | 2 |
| May 2026 | Magento | 70.3K | 1.3% | 3 |
| May 2026 | PrestaShop | 49.5K | 0.9% | 4 |
| May 2026 | Ecwid | 40.7K | 0.74% | 5 |
| May 2026 | OpenCart | 20.6K | 0.37% | 6 |
| May 2026 | BigCommerce | 18.5K | 0.34% | 7 |
| May 2026 | Shopware | 18.2K | 0.33% | 8 |
| May 2026 | Sellfy | 15.5K | 0.28% | 9 |
| May 2026 | Shift4Shop | 2.1K | 0.04% | 10 |
| Jun 2026 | Shopify | 5.1M | 92.4% | 1 |
| Jun 2026 | WooCommerce | 205K | 3.7% | 2 |
| Jun 2026 | Magento | 57.5K | 1% | 3 |
| Jun 2026 | Ecwid | 40.7K | 0.73% | 4 |
| Jun 2026 | PrestaShop | 40.5K | 0.73% | 5 |
| Jun 2026 | BigCommerce | 27.3K | 0.49% | 6 |
| Jun 2026 | OpenCart | 20.6K | 0.37% | 7 |
| Jun 2026 | Shopware | 18.2K | 0.33% | 8 |
| Jun 2026 | Sellfy | 12.7K | 0.23% | 9 |
| Jun 2026 | Shift4Shop | 2.1K | 0.04% | 10 |
| Jul 2026 | Shopify | 5.1M | 93.6% | 1 |
| Jul 2026 | WooCommerce | 139K | 2.5% | 2 |
| Jul 2026 | Magento | 56.8K | 1% | 3 |
| Jul 2026 | Ecwid | 40.8K | 0.75% | 4 |
| Jul 2026 | PrestaShop | 40.5K | 0.74% | 5 |
| Jul 2026 | BigCommerce | 22.4K | 0.41% | 6 |
| Jul 2026 | Shopware | 18.2K | 0.33% | 7 |
| Jul 2026 | OpenCart | 17.3K | 0.32% | 8 |
| Jul 2026 | Sellfy | 12.7K | 0.23% | 9 |
| Jul 2026 | Shift4Shop | 1.8K | 0.03% | 10 |
| Aug 2026 | Shopify | 5.1M | 93% | 1 |
| Aug 2026 | WooCommerce | 169K | 3.1% | 2 |
| Aug 2026 | Magento | 67.8K | 1.2% | 3 |
| Aug 2026 | Ecwid | 40.8K | 0.74% | 4 |
| Aug 2026 | PrestaShop | 33.1K | 0.6% | 5 |
| Aug 2026 | BigCommerce | 22.5K | 0.41% | 6 |
| Aug 2026 | Shopware | 18.2K | 0.33% | 7 |
| Aug 2026 | OpenCart | 16.8K | 0.31% | 8 |
| Aug 2026 | Sellfy | 12.8K | 0.23% | 9 |
| Aug 2026 | Shift4Shop | 1.8K | 0.03% | 10 |
| Sep 2026 | BigCommerce | — | — | — |
| Sep 2026 | Ecwid | — | — | — |
| Sep 2026 | Magento | — | — | — |
| Sep 2026 | OpenCart | — | — | — |
| Sep 2026 | PrestaShop | — | — | — |
| Sep 2026 | Sellfy | — | — | — |
| Sep 2026 | Shift4Shop | — | — | — |
| Sep 2026 | Shopify | — | — | — |
| Sep 2026 | Shopware | — | — | — |
| Sep 2026 | WooCommerce | — | — | — |

## What is being compared

- **BigCommerce**: Measured on the search terms “big commerce”, “bigcommerce” and “bigcommerce ecommerce”, summed into one figure.
- **Ecwid**: Measured on the search terms “ecwid” and “ecwid ecommerce”, summed into one figure.
- **Magento**: Measured on the search terms “magento”, “magento 2” and “magento ecommerce”, summed into one figure.
- **OpenCart**: Measured on the search terms “open cart”, “opencart” and “opencart ecommerce”, summed into one figure.
- **PrestaShop**: Measured on the search terms “presta shop” and “prestashop”, summed into one figure.
- **Sellfy**: Measured on the search terms “sellfy” and “sellfy store”, summed into one figure.
- **Shift4Shop**: Measured on the search terms “shift 4 shop” and “shift4shop”, summed into one figure.
- **Shopify**: Measured on the search terms “pos for shopify”, “pos shopify”, “pos system shopify”, “shopify”, “shopify ecommerce”, “shopify online store”, “shopify pos”, “shopify pos app”, “shopify pos apps”, “shopify pos card reader”, “shopify pos charges”, “shopify pos devices”, “shopify pos fee”, “shopify pos fees”, “shopify pos for retail”, “shopify pos go”, “shopify pos hardware”, “shopify pos hub”, “shopify pos lite”, “shopify pos price”, “shopify pos pricing”, “shopify pos pro”, “shopify pos pro price”, “shopify pos pro pricing”, “shopify pos pro subscription”, “shopify pos rates”, “shopify pos retail”, “shopify pos scanner”, “shopify pos software”, “shopify pos system”, “shopify pos systems”, “shopify pos terminal” and “shopify website builder”, summed into one figure.
- **Shopware**: Measured on the search terms “shopware” and “shopware ecommerce”, summed into one figure.
- **WooCommerce**: Measured on the search terms “woo commerce”, “woocommerce” and “woocommerce wordpress”, summed into one figure.

- [BigCommerce](/demand/global-en/brands/bigcommerce)
- [Ecwid](/demand/global-en/brands/ecwid)
- [Magento](/demand/global-en/brands/magento)
- [OpenCart](/demand/global-en/brands/opencart)
- [PrestaShop](/demand/global-en/brands/prestashop)
- [Sellfy](/demand/global-en/brands/sellfy)
- [Shift4Shop](/demand/global-en/brands/shift4shop)
- [Shopify](/demand/global-en/brands/shopify)
- [Shopware](/demand/global-en/brands/shopware)
- [WooCommerce](/demand/global-en/brands/woocommerce)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ecommerce store platforms worldwide?

In August 2026, Shopify was the most searched among ecommerce store platforms worldwide, with an estimated 5.1M branded searches and 93% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Ecommerce store platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ecommerce-store-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ecommerce-store-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.