--- title: "Ecommerce platforms: Which are searched most?" description: "Compare the ecommerce platforms people shop with. Share of Search among Shopify, Wix, Squarespace, WooCommerce, Magento and BigCommerce, the ecommerce platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ecommerce-platforms" publisher: "Brandwave" --- # Ecommerce platforms: Which are searched most? Compare the ecommerce platforms people shop with. Share of Search among Shopify, Wix, Squarespace, WooCommerce, Magento and BigCommerce, the ecommerce platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ecommerce platforms - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Shopify, 52.4% ## Which brand is most popular in search among ecommerce platforms worldwide? - In August 2026, Shopify was the most searched among ecommerce platforms worldwide, with an estimated 5.2M branded searches and 52.4% estimated Share of Search within this set. - Wix is in 2nd place, 20.6 percentage points behind at 31.8% Share of Search. - Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms worldwide increased from 47.5% to 52.4%. - Across the 11 months ending August 2026, Wix’s estimated Share of Search among ecommerce platforms worldwide decreased from 34.9% to 31.8%. - Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms worldwide decreased from 14.1% to 13.2%. - Across the 11 months ending August 2026, WooCommerce’s estimated Share of Search among ecommerce platforms worldwide decreased from 2.3% to 1.7%. - Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms worldwide peaked at 52.4% in August 2026 and was lowest at 45.6% in March 2026. - Across the 11 months ending August 2026, Wix’s estimated Share of Search among ecommerce platforms worldwide peaked at 36.3% in February 2026 and was lowest at 31.4% in July 2026. - Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms worldwide peaked at 16.4% in March 2026 and was lowest at 12% in November 2025. - Across the 11 months ending August 2026, WooCommerce’s estimated Share of Search among ecommerce platforms worldwide peaked at 2.3% in October 2025 and was lowest at 1.3% in May 2026. - Across the 11 months ending August 2026, Magento and BigCommerce held steady: their estimated Share of Search among ecommerce platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Shopify vs Wix: compare search popularity](/demand/global-en/compare/shopify-vs-wix): 52.4% against 31.8% Share of Search. - [Shopify vs Squarespace: compare search popularity](/demand/global-en/compare/shopify-vs-squarespace): 52.4% against 13.2% Share of Search. - [Wix vs Squarespace: compare search popularity](/demand/global-en/compare/squarespace-vs-wix): 31.8% against 13.2% Share of Search. ## How did search popularity change for ecommerce platforms worldwide in August 2026? - In August 2026, Shopify gained estimated Share of Search among ecommerce platforms worldwide, from 50.8% to 52.4%. - In August 2026, Squarespace lost estimated Share of Search among ecommerce platforms worldwide, from 15.7% to 13.2%. - Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026. - Estimated monthly branded searches for WooCommerce worldwide fell 33.3% over 11 measured months, from 253K to 169K in August 2026. - Estimated monthly branded searches for Magento worldwide fell 22.5% over 11 measured months, from 87.5K to 67.8K in August 2026. - Estimated monthly branded searches for Wix worldwide fell 17.7% over 11 measured months, from 3.8M to 3.1M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Shopify | 52.4% | 5.2M | -0.7% | Shopify | | 2 | Wix | 31.8% | 3.1M | -2.5% | Wix | | 3 | Squarespace | 13.2% | 1.3M | -19.3% | Squarespace | | 4 | WooCommerce | 1.7% | 169K | +21.6% | WooCommerce | | 5 | Magento | 0.69% | 67.8K | +19.4% | Adobe | | 6 | BigCommerce | 0.23% | 22.5K | +0.2% | BigCommerce | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shopify | 5.2M | 47.5% | 1 | | Oct 2025 | Wix | 3.8M | 34.9% | 2 | | Oct 2025 | Squarespace | 1.5M | 14.1% | 3 | | Oct 2025 | WooCommerce | 253K | 2.3% | 4 | | Oct 2025 | Magento | 87.5K | 0.8% | 5 | | Oct 2025 | BigCommerce | 40.9K | 0.38% | 6 | | Nov 2025 | Shopify | 5.1M | 49.2% | 1 | | Nov 2025 | Wix | 3.8M | 35.9% | 2 | | Nov 2025 | Squarespace | 1.3M | 12% | 3 | | Nov 2025 | WooCommerce | 206K | 2% | 4 | | Nov 2025 | Magento | 71.5K | 0.68% | 5 | | Nov 2025 | BigCommerce | 33.3K | 0.32% | 6 | | Dec 2025 | Shopify | 5.1M | 52.2% | 1 | | Dec 2025 | Wix | 3.1M | 31.9% | 2 | | Dec 2025 | Squarespace | 1.2M | 12.7% | 3 | | Dec 2025 | WooCommerce | 206K | 2.1% | 4 | | Dec 2025 | Magento | 70.7K | 0.72% | 5 | | Dec 2025 | BigCommerce | 33.3K | 0.34% | 6 | | Jan 2026 | Shopify | 5.2M | 47.6% | 1 | | Jan 2026 | Wix | 3.8M | 35.3% | 2 | | Jan 2026 | Squarespace | 1.5M | 14.2% | 3 | | Jan 2026 | WooCommerce | 206K | 1.9% | 4 | | Jan 2026 | Magento | 74K | 0.68% | 5 | | Jan 2026 | BigCommerce | 33.4K | 0.31% | 6 | | Feb 2026 | Shopify | 5.2M | 47.4% | 1 | | Feb 2026 | Wix | 3.9M | 36.3% | 2 | | Feb 2026 | Squarespace | 1.5M | 14.2% | 3 | | Feb 2026 | WooCommerce | 140K | 1.3% | 4 | | Feb 2026 | Magento | 71.5K | 0.66% | 5 | | Feb 2026 | BigCommerce | 22.5K | 0.21% | 6 | | Mar 2026 | Shopify | 5.2M | 45.6% | 1 | | Mar 2026 | Wix | 4M | 35.6% | 2 | | Mar 2026 | Squarespace | 1.9M | 16.4% | 3 | | Mar 2026 | WooCommerce | 170K | 1.5% | 4 | | Mar 2026 | Magento | 87.5K | 0.77% | 5 | | Mar 2026 | BigCommerce | 22.5K | 0.2% | 6 | | Apr 2026 | Shopify | 5.2M | 47.9% | 1 | | Apr 2026 | Wix | 3.9M | 35.8% | 2 | | Apr 2026 | Squarespace | 1.5M | 14.2% | 3 | | Apr 2026 | WooCommerce | 139K | 1.3% | 4 | | Apr 2026 | Magento | 70.3K | 0.65% | 5 | | Apr 2026 | BigCommerce | 22.6K | 0.21% | 6 | | May 2026 | Shopify | 5.2M | 47.7% | 1 | | May 2026 | Wix | 3.9M | 36% | 2 | | May 2026 | Squarespace | 1.6M | 14.3% | 3 | | May 2026 | WooCommerce | 139K | 1.3% | 4 | | May 2026 | Magento | 70.3K | 0.65% | 5 | | May 2026 | BigCommerce | 18.5K | 0.17% | 6 | | Jun 2026 | Shopify | 5.2M | 50.3% | 1 | | Jun 2026 | Wix | 3.2M | 31.5% | 2 | | Jun 2026 | Squarespace | 1.6M | 15.4% | 3 | | Jun 2026 | WooCommerce | 205K | 2% | 4 | | Jun 2026 | Magento | 57.5K | 0.56% | 5 | | Jun 2026 | BigCommerce | 27.3K | 0.26% | 6 | | Jul 2026 | Shopify | 5.2M | 50.8% | 1 | | Jul 2026 | Wix | 3.2M | 31.4% | 2 | | Jul 2026 | Squarespace | 1.6M | 15.7% | 3 | | Jul 2026 | WooCommerce | 139K | 1.4% | 4 | | Jul 2026 | Magento | 56.8K | 0.56% | 5 | | Jul 2026 | BigCommerce | 22.4K | 0.22% | 6 | | Aug 2026 | Shopify | 5.2M | 52.4% | 1 | | Aug 2026 | Wix | 3.1M | 31.8% | 2 | | Aug 2026 | Squarespace | 1.3M | 13.2% | 3 | | Aug 2026 | WooCommerce | 169K | 1.7% | 4 | | Aug 2026 | Magento | 67.8K | 0.69% | 5 | | Aug 2026 | BigCommerce | 22.5K | 0.23% | 6 | | Sep 2026 | BigCommerce | — | — | — | | Sep 2026 | Magento | — | — | — | | Sep 2026 | Shopify | — | — | — | | Sep 2026 | Squarespace | — | — | — | | Sep 2026 | Wix | — | — | — | | Sep 2026 | WooCommerce | — | — | — | ## What is being compared - **BigCommerce**: Measured on the search terms “big commerce”, “bigcommerce” and “bigcommerce ecommerce”, summed into one figure. - **Magento**: Measured on the search terms “magento”, “magento 2” and “magento ecommerce”, summed into one figure. - **Shopify**: Measured on the search terms “pos for shopify”, “pos shopify”, “pos system shopify”, “shopify”, “shopify ecommerce”, “shopify online store”, “shopify pos”, “shopify pos app”, “shopify pos apps”, “shopify pos card reader”, “shopify pos charges”, “shopify pos devices”, “shopify pos fee”, “shopify pos fees”, “shopify pos for retail”, “shopify pos go”, “shopify pos hardware”, “shopify pos hub”, “shopify pos lite”, “shopify pos price”, “shopify pos pricing”, “shopify pos pro”, “shopify pos pro price”, “shopify pos pro pricing”, “shopify pos pro subscription”, “shopify pos rates”, “shopify pos retail”, “shopify pos scanner”, “shopify pos software”, “shopify pos system”, “shopify pos systems”, “shopify pos terminal”, “shopify store” and “shopify website builder”, summed into one figure. - **Squarespace**: Measured on the search terms “squarespace”, “squarespace website” and “squarespace website builder”, summed into one figure. - **Wix**: Measured on the search terms “wix”, “wix studio”, “wix website” and “wix website builder”, summed into one figure. - **WooCommerce**: Measured on the search terms “woo commerce”, “woocommerce” and “woocommerce wordpress”, summed into one figure. - [BigCommerce](/demand/global-en/brands/bigcommerce) - [Magento](/demand/global-en/brands/magento) - [Shopify](/demand/global-en/brands/shopify) - [Squarespace](/demand/global-en/brands/squarespace) - [Wix](/demand/global-en/brands/wix) - [WooCommerce](/demand/global-en/brands/woocommerce) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ecommerce platforms worldwide? In August 2026, Shopify was the most searched among ecommerce platforms worldwide, with an estimated 5.2M branded searches and 52.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Ecommerce platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ecommerce-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ecommerce-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.