--- title: "Dynamic Yield vs Insider: Which is searched more?" description: "Is Dynamic Yield or Insider more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce personalization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ecommerce-personalization-platforms/compare/dynamic-yield-vs-insider" publisher: "Brandwave" --- # Dynamic Yield vs Insider: Which is searched more? Is Dynamic Yield or Insider more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce personalization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dynamic Yield and Insider - **Competitive set**: Ecommerce personalization platforms - **Market**: Global - **Month measured**: Sep 2026 - **Dynamic Yield Share of Search**: 6.1% - **Insider Share of Search**: 0.24% ## Is Dynamic Yield or Insider more popular in search? - In September 2026, Dynamic Yield had more branded searches than Insider among ecommerce personalization platforms worldwide. Dynamic Yield had about 4,440 branded searches, while Insider had 170. Dynamic Yield made up 6.1% of all ecommerce personalization platform searches we track, and Insider accounted for 0.24%. - Dynamic Yield was ahead of Insider in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dynamic Yield’s share of searches among ecommerce personalization platforms worldwide moved from 7.8% to 6.1%, and its estimated monthly branded searches moved from 6.7K to 4.4K. - Across the 12 months ending September 2026, Insider’s share of searches among ecommerce personalization platforms worldwide moved from 0.46% to 0.24%, and its estimated monthly branded searches moved from 390 to 170. ## Top ecommerce personalization platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dynamic Yield was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Insider was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Dynamic Yield was listed before Insider in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bloomreach | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nosto | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dynamic Yield | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Insider | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Rebuy | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Algolia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Recombee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clerk.io | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LimeSpot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ecommerce personalization platforms - Asked ChatGPT "Which ecommerce personalization platform should I use?": 1. Nosto, 2. Bloomreach, 3. Dynamic Yield - Asked ChatGPT "What are the best ecommerce personalization platforms?": 1. Bloomreach, 2. Dynamic Yield, 3. Nosto, 4. Rebuy, 5. Algolia, 6. Insider - Asked ChatGPT "What's the best ecommerce personalization platform for personalised shopping?": 1. Bloomreach, 2. Nosto, 3. Dynamic Yield, 4. Rebuy, 5. Algolia - Searched Google, AI Overview "ecommerce personalization platform": 1. Bloomreach, 2. Dynamic Yield, 3. Nosto, 4. Insider - Searched Google, AI Overview "best personalization software": 1. Insider, 2. Bloomreach Not named in any answer: Recombee, Clerk.io and LimeSpot. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ecommerce personalization platforms worldwide in September 2026? - Dynamic Yield’s share of searches among ecommerce personalization platforms worldwide has lost ground for 3 months in a row, from 7.7% to 6.1% in September 2026. - Estimated monthly branded searches for Insider worldwide fell 56.4% over 12 measured months, from 390 to 170 in September 2026. ## Month by month | Month | Dynamic Yield estimated searches | Dynamic Yield Share of Search | Dynamic Yield rank | Insider estimated searches | Insider Share of Search | Insider rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.7K | 7.8% | 4 | 390 | 0.46% | 9 | | Nov 2025 | 6.6K | 8.2% | 4 | 390 | 0.48% | 9 | | Dec 2025 | 4.4K | 6.6% | 4 | 390 | 0.58% | 9 | | Jan 2026 | 5.4K | 6.5% | 4 | 390 | 0.47% | 9 | | Feb 2026 | 5.4K | 7.3% | 4 | 320 | 0.43% | 9 | | Mar 2026 | 8.1K | 9.4% | 3 | 390 | 0.45% | 9 | | Apr 2026 | 5.4K | 6.5% | 4 | 320 | 0.38% | 9 | | May 2026 | 5.4K | 7.7% | 4 | 210 | 0.3% | 9 | | Jun 2026 | 5.4K | 7.7% | 4 | 260 | 0.37% | 9 | | Jul 2026 | 4.4K | 6.4% | 4 | 210 | 0.3% | 9 | | Aug 2026 | 4.4K | 6.4% | 4 | 170 | 0.25% | 9 | | Sep 2026 | 4.4K | 6.1% | 4 | 170 | 0.24% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Dynamic Yield’s and Insider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dynamic Yield**: Measured on the search terms “dynamic yield” and “dynamic yield personalization”, summed into one figure. - **Insider**: Measured on the search term “insider cdp”. - [Dynamic Yield profile](/demand/global-en/brands/dynamic-yield) - [Insider profile](/demand/global-en/brands/insider) - [All ecommerce personalization platforms worldwide](/demand/global-en/categories/ecommerce-personalization-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dynamic Yield or Insider more popular in search? In September 2026, Dynamic Yield had more branded searches than Insider among ecommerce personalization platforms worldwide. Dynamic Yield had about 4,440 branded searches, while Insider had 170. Dynamic Yield made up 6.1% of all ecommerce personalization platform searches we track, and Insider accounted for 0.24%. ## Cite this page Brandwave. "Dynamic Yield vs Insider: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ecommerce-personalization-platforms/compare/dynamic-yield-vs-insider This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ecommerce-personalization-platforms/compare/dynamic-yield-vs-insider. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.