--- title: "Common Thread Collective vs Disruptive Advertising: Which is searched more?" description: "Is Common Thread Collective or Disruptive Advertising more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ecommerce-marketing-agencies/compare/common-thread-collective-vs-disruptive-advertising" publisher: "Brandwave" --- # Common Thread Collective vs Disruptive Advertising: Which is searched more? Is Common Thread Collective or Disruptive Advertising more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Common Thread Collective and Disruptive Advertising - **Competitive set**: Ecommerce marketing agencies - **Market**: Global - **Month measured**: Sep 2026 - **Common Thread Collective Share of Search**: 12.4% - **Disruptive Advertising Share of Search**: 10.4% ## Is Common Thread Collective or Disruptive Advertising more popular in search? - In September 2026, Common Thread Collective had more branded searches than Disruptive Advertising among ecommerce marketing agencies worldwide. Common Thread Collective had about 2,900 branded searches, while Disruptive Advertising had 2,420. Common Thread Collective made up 12.4% of all ecommerce marketing agency searches we track, and Disruptive Advertising accounted for 10.4%. - The lead changed hands 3 times in the 12 months ending September 2026: Common Thread Collective took it in December 2025, Disruptive Advertising took it in January 2026, Common Thread Collective took it in April 2026. - Across the 12 months ending September 2026, Common Thread Collective’s share of searches among ecommerce marketing agencies worldwide moved from 11% to 12.4%, and its estimated monthly branded searches moved from 2.4K to 2.9K. - Across the 12 months ending September 2026, Disruptive Advertising’s share of searches among ecommerce marketing agencies worldwide moved from 11.1% to 10.4%, and its estimated monthly branded searches held steady at 2.4K. ## Top ecommerce marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Common Thread Collective was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Disruptive Advertising was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Common Thread Collective was listed before Disruptive Advertising in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Common Thread Collective | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | RISE DTC | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Disruptive Advertising | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Power Digital | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tinuiti | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | One 10 Media | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | P3 Media | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Hawke Media | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MuteSix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ecommerce marketing agencies - Asked ChatGPT "Which ecommerce marketing agency should I hire?": 1. Common Thread Collective, 2. RISE DTC - Asked ChatGPT "What are the best ecommerce marketing agencies?": 1. Common Thread Collective, 2. Power Digital, 3. Tinuiti, 4. RISE DTC, 5. One 10 Media, 6. Disruptive Advertising, 7. P3 Media - Asked ChatGPT "What's the best ecommerce marketing agency for online sales growth?": 1. Common Thread Collective, 2. Disruptive Advertising, 3. P3 Media, 4. One 10 Media - Searched Google, AI Overview "ecommerce marketing agency": named none of the brands we track - Searched Google, AI Overview "performance marketing agency": named none of the brands we track Not named in any answer: Hawke Media and MuteSix. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ecommerce marketing agencies worldwide in September 2026? - In September 2026, Disruptive Advertising gained share of searches among ecommerce marketing agencies worldwide, from 7.2% to 10.4%. - Common Thread Collective’s share of searches among ecommerce marketing agencies worldwide has lost ground for 3 months in a row, from 13.9% to 12.4% in September 2026. ## Month by month | Month | Common Thread Collective estimated searches | Common Thread Collective Share of Search | Common Thread Collective rank | Disruptive Advertising estimated searches | Disruptive Advertising Share of Search | Disruptive Advertising rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 11% | 5 | 2.4K | 11.1% | 4 | | Nov 2025 | 1.9K | 10.1% | 5 | 1.9K | 10.3% | 4 | | Dec 2025 | 2.4K | 11.9% | 3 | 1.9K | 9.6% | 5 | | Jan 2026 | 2.4K | 10.5% | 5 | 2.5K | 10.9% | 4 | | Feb 2026 | 2.4K | 11.3% | 4 | 2.5K | 11.8% | 3 | | Mar 2026 | 2.9K | 11.5% | 4 | 3K | 11.7% | 3 | | Apr 2026 | 2.9K | 10.9% | 3 | 2.5K | 9.3% | 5 | | May 2026 | 2.4K | 11% | 3 | 1.6K | 7.6% | 5 | | Jun 2026 | 2.9K | 13.9% | 3 | 1.6K | 7.9% | 5 | | Jul 2026 | 2.9K | 13.1% | 3 | 1.6K | 7.4% | 5 | | Aug 2026 | 2.9K | 12.9% | 3 | 1.6K | 7.2% | 5 | | Sep 2026 | 2.9K | 12.4% | 3 | 2.4K | 10.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Common Thread Collective’s and Disruptive Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Common Thread Collective**: Measured on the search term “common thread collective”. - **Disruptive Advertising**: Measured on the search terms “disruptive advertising” and “disruptive advertising agency”, summed into one figure. - [Common Thread Collective profile](/demand/global-en/brands/common-thread-collective) - [Disruptive Advertising profile](/demand/global-en/brands/disruptive-advertising) - [All ecommerce marketing agencies worldwide](/demand/global-en/categories/ecommerce-marketing-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Common Thread Collective or Disruptive Advertising more popular in search? In September 2026, Common Thread Collective had more branded searches than Disruptive Advertising among ecommerce marketing agencies worldwide. Common Thread Collective had about 2,900 branded searches, while Disruptive Advertising had 2,420. Common Thread Collective made up 12.4% of all ecommerce marketing agency searches we track, and Disruptive Advertising accounted for 10.4%. ## Cite this page Brandwave. "Common Thread Collective vs Disruptive Advertising: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ecommerce-marketing-agencies/compare/common-thread-collective-vs-disruptive-advertising This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ecommerce-marketing-agencies/compare/common-thread-collective-vs-disruptive-advertising. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.