---
title: "Ecommerce loyalty platforms: Which brands are most popular in search?"
description: "Compare customer loyalty and rewards platforms for online stores. Share of Search among Marsello, LoyaltyLion, Yotpo, Smile.io and Rivo, the ecommerce loyalty platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ecommerce-loyalty-platforms"
publisher: "Brandwave"
---

# Ecommerce loyalty platforms: Which brands are most popular in search?

Compare customer loyalty and rewards platforms for online stores. Share of Search among Marsello, LoyaltyLion, Yotpo, Smile.io and Rivo, the ecommerce loyalty platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ecommerce loyalty platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Marsello, 38.2%

## Which brand is most popular in search among ecommerce loyalty platforms worldwide?

- In August 2026, Marsello was the most searched among ecommerce loyalty platforms worldwide, with an estimated 3.7K branded searches and 38.2% estimated Share of Search within this set.
- LoyaltyLion is in 2nd place, 8.6 percentage points behind at 29.6% Share of Search.
- Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty platforms worldwide increased from 29.1% to 38.2%.
- Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among ecommerce loyalty platforms worldwide decreased from 40.2% to 29.6%.
- Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among ecommerce loyalty platforms worldwide decreased from 19.4% to 17.1%.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty platforms worldwide increased from 8.6% to 11.3%.
- Across the 11 months ending August 2026, Rivo’s estimated Share of Search among ecommerce loyalty platforms worldwide increased from 2.7% to 3.8%.
- Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 38.2% in August 2026 and was lowest at 18.1% in April 2026.
- Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 43.5% in February 2026 and was lowest at 24% in April 2026.
- Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 49.2% in April 2026 and was lowest at 13.8% in May 2026.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 11.8% in March 2026 and was lowest at 6.5% in April 2026.
- Across the 11 months ending August 2026, Rivo’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 4.3% in May 2026 and was lowest at 2.2% in April 2026.
- Across the 11 months ending August 2026, Marsello rose from 2nd to 1st among ecommerce loyalty platforms worldwide.
- Across the 11 months ending August 2026, LoyaltyLion fell from 1st to 2nd among ecommerce loyalty platforms worldwide.

## Compare search popularity between leading brands

- [Marsello vs LoyaltyLion: compare search popularity](/demand/global-en/compare/loyaltylion-vs-marsello): 38.2% against 29.6% Share of Search.
- [Marsello vs Yotpo: compare search popularity](/demand/global-en/compare/marsello-vs-yotpo): 38.2% against 17.1% Share of Search.
- [Marsello vs Smile.io: compare search popularity](/demand/global-en/compare/marsello-vs-smile-io): 38.2% against 11.3% Share of Search.
- [Marsello vs Rivo: compare search popularity](/demand/global-en/compare/marsello-vs-rivo): 38.2% against 3.8% Share of Search.
- [LoyaltyLion vs Yotpo: compare search popularity](/demand/global-en/compare/loyaltylion-vs-yotpo): 29.6% against 17.1% Share of Search.
- [LoyaltyLion vs Smile.io: compare search popularity](/demand/global-en/compare/loyaltylion-vs-smile-io): 29.6% against 11.3% Share of Search.
- [LoyaltyLion vs Rivo: compare search popularity](/demand/global-en/compare/loyaltylion-vs-rivo): 29.6% against 3.8% Share of Search.
- [Yotpo vs Smile.io: compare search popularity](/demand/global-en/compare/smile-io-vs-yotpo): 17.1% against 11.3% Share of Search.
- [Yotpo vs Rivo: compare search popularity](/demand/global-en/compare/rivo-vs-yotpo): 17.1% against 3.8% Share of Search.
- [Smile.io vs Rivo: compare search popularity](/demand/global-en/compare/rivo-vs-smile-io): 11.3% against 3.8% Share of Search.

## How did search popularity change for ecommerce loyalty platforms worldwide in August 2026?

- In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 36.5% to 38.2%.
- In August 2026, Smile.io gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 9.8% to 11.3%.
- In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty platforms worldwide, from 19% to 17.1%.
- In August 2026, LoyaltyLion lost estimated Share of Search among ecommerce loyalty platforms worldwide, from 31.2% to 29.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Marsello | 38.2% | 3.7K | 0.0% | Marsello |
| 2 | LoyaltyLion | 29.6% | 2.9K | -9.4% | LoyaltyLion |
| 3 | Yotpo | 17.1% | 1.7K | -14.4% | Yotpo |
| 4 | Smile.io | 11.3% | 1.1K | +11.0% | Smile.io |
| 5 | Rivo | 3.8% | 370 | +2.8% | Rivo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | LoyaltyLion | 5.2K | 40.2% | 1 |
| Oct 2025 | Marsello | 3.8K | 29.1% | 2 |
| Oct 2025 | Yotpo | 2.5K | 19.4% | 3 |
| Oct 2025 | Smile.io | 1.1K | 8.6% | 4 |
| Oct 2025 | Rivo | 350 | 2.7% | 5 |
| Nov 2025 | LoyaltyLion | 4K | 38.5% | 1 |
| Nov 2025 | Marsello | 3K | 29.3% | 2 |
| Nov 2025 | Yotpo | 1.9K | 18.5% | 3 |
| Nov 2025 | Smile.io | 1.1K | 11% | 4 |
| Nov 2025 | Rivo | 290 | 2.8% | 5 |
| Dec 2025 | LoyaltyLion | 3.7K | 39.7% | 1 |
| Dec 2025 | Marsello | 3K | 32.3% | 2 |
| Dec 2025 | Yotpo | 1.4K | 14.5% | 3 |
| Dec 2025 | Smile.io | 970 | 10.4% | 4 |
| Dec 2025 | Rivo | 290 | 3.1% | 5 |
| Jan 2026 | LoyaltyLion | 4.8K | 41% | 1 |
| Jan 2026 | Marsello | 3.7K | 32% | 2 |
| Jan 2026 | Yotpo | 1.7K | 14.3% | 3 |
| Jan 2026 | Smile.io | 1.1K | 9.6% | 4 |
| Jan 2026 | Rivo | 370 | 3.2% | 5 |
| Feb 2026 | LoyaltyLion | 4.8K | 43.5% | 1 |
| Feb 2026 | Marsello | 3K | 27.6% | 2 |
| Feb 2026 | Yotpo | 1.7K | 15.3% | 3 |
| Feb 2026 | Smile.io | 1.1K | 10.1% | 4 |
| Feb 2026 | Rivo | 390 | 3.5% | 5 |
| Mar 2026 | LoyaltyLion | 4.3K | 36.2% | 1 |
| Mar 2026 | Marsello | 3.7K | 31.5% | 2 |
| Mar 2026 | Yotpo | 2K | 16.7% | 3 |
| Mar 2026 | Smile.io | 1.4K | 11.8% | 4 |
| Mar 2026 | Rivo | 460 | 3.9% | 5 |
| Apr 2026 | Yotpo | 8.2K | 49.2% | 1 |
| Apr 2026 | LoyaltyLion | 4K | 24% | 2 |
| Apr 2026 | Marsello | 3K | 18.1% | 3 |
| Apr 2026 | Smile.io | 1.1K | 6.5% | 4 |
| Apr 2026 | Rivo | 370 | 2.2% | 5 |
| May 2026 | LoyaltyLion | 4K | 40.4% | 1 |
| May 2026 | Marsello | 3K | 30.2% | 2 |
| May 2026 | Yotpo | 1.4K | 13.8% | 3 |
| May 2026 | Smile.io | 1.1K | 11.3% | 4 |
| May 2026 | Rivo | 430 | 4.3% | 5 |
| Jun 2026 | Marsello | 3.7K | 35.9% | 1 |
| Jun 2026 | LoyaltyLion | 3.5K | 33.9% | 2 |
| Jun 2026 | Yotpo | 1.7K | 16.4% | 3 |
| Jun 2026 | Smile.io | 1K | 9.7% | 4 |
| Jun 2026 | Rivo | 430 | 4.2% | 5 |
| Jul 2026 | Marsello | 3.7K | 36.5% | 1 |
| Jul 2026 | LoyaltyLion | 3.2K | 31.2% | 2 |
| Jul 2026 | Yotpo | 1.9K | 19% | 3 |
| Jul 2026 | Smile.io | 1K | 9.8% | 4 |
| Jul 2026 | Rivo | 360 | 3.5% | 5 |
| Aug 2026 | Marsello | 3.7K | 38.2% | 1 |
| Aug 2026 | LoyaltyLion | 2.9K | 29.6% | 2 |
| Aug 2026 | Yotpo | 1.7K | 17.1% | 3 |
| Aug 2026 | Smile.io | 1.1K | 11.3% | 4 |
| Aug 2026 | Rivo | 370 | 3.8% | 5 |
| Sep 2026 | LoyaltyLion | — | — | — |
| Sep 2026 | Marsello | — | — | — |
| Sep 2026 | Rivo | — | — | — |
| Sep 2026 | Smile.io | — | — | — |
| Sep 2026 | Yotpo | — | — | — |

## What is being compared

- **LoyaltyLion**: Measured on the search terms “loyalty lion” and “loyaltylion”, summed into one figure.
- **Marsello**: Measured on the search terms “marsello” and “marsello loyalty”, summed into one figure.
- **Rivo**: Measured on the search terms “rivo loyalty” and “rivo loyalty program”, summed into one figure.
- **Smile.io**: Measured on the search terms “smile io”, “smile.io”, “smile.io points” and “smile.io rewards”, summed into one figure.
- **Yotpo**: Measured on the search terms “yotpo product reviews” and “yotpo reviews”, summed into one figure.

- [LoyaltyLion](/demand/global-en/brands/loyaltylion)
- [Marsello](/demand/global-en/brands/marsello)
- [Rivo](/demand/global-en/brands/rivo)
- [Smile.io](/demand/global-en/brands/smile-io)
- [Yotpo](/demand/global-en/brands/yotpo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ecommerce loyalty platforms worldwide?

In August 2026, Marsello was the most searched among ecommerce loyalty platforms worldwide, with an estimated 3.7K branded searches and 38.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Ecommerce loyalty platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ecommerce-loyalty-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ecommerce-loyalty-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.