---
title: "Eco laundry detergent brands: Which brands are most popular in search?"
description: "Compare brands that offers laundry detergent with an emphasis on lower-impact ingredients or packaging. Share of Search among Earth Breeze, Dropps, Dirty Labs, Tru Earth and Sheets Laundry Club, the eco laundry detergent brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/eco-laundry-detergent-brands"
publisher: "Brandwave"
---

# Eco laundry detergent brands: Which brands are most popular in search?

Compare brands that offers laundry detergent with an emphasis on lower-impact ingredients or packaging. Share of Search among Earth Breeze, Dropps, Dirty Labs, Tru Earth and Sheets Laundry Club, the eco laundry detergent brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Eco laundry detergent brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Earth Breeze, 59.8%

## Which brand is most popular in search among eco laundry detergent brands worldwide?

- In August 2026, Earth Breeze was the most searched among eco laundry detergent brands worldwide, with an estimated 97.9K branded searches and 59.8% estimated Share of Search within this set.
- Dropps is in 2nd place, 41.8 percentage points behind at 18% Share of Search.
- Across the 11 months ending August 2026, Earth Breeze’s estimated Share of Search among eco laundry detergent brands worldwide increased from 45.5% to 59.8%.
- Across the 11 months ending August 2026, Dropps’ estimated Share of Search among eco laundry detergent brands worldwide decreased from 28.7% to 18%.
- Across the 11 months ending August 2026, Tru Earth’s estimated Share of Search among eco laundry detergent brands worldwide decreased from 9.3% to 6.4%.
- Across the 11 months ending August 2026, Sheets Laundry Club’s estimated Share of Search among eco laundry detergent brands worldwide decreased from 2% to 1.2%.
- Across the 11 months ending August 2026, Earth Breeze’s estimated Share of Search among eco laundry detergent brands worldwide peaked at 66.2% in April 2026 and was lowest at 39.7% in November 2025.
- Across the 11 months ending August 2026, Dropps’ estimated Share of Search among eco laundry detergent brands worldwide peaked at 30.5% in December 2025 and was lowest at 13.4% in April 2026.
- Across the 11 months ending August 2026, Dirty Labs’ estimated Share of Search among eco laundry detergent brands worldwide peaked at 17% in November 2025 and was lowest at 12.2% in March 2026.
- Across the 11 months ending August 2026, Tru Earth’s estimated Share of Search among eco laundry detergent brands worldwide peaked at 11.5% in November 2025 and was lowest at 5.8% in March 2026.
- Across the 11 months ending August 2026, Sheets Laundry Club’s estimated Share of Search among eco laundry detergent brands worldwide peaked at 3.1% in June 2026 and was lowest at 1.2% in August 2026.
- Across the 11 months ending August 2026, Dirty Labs held steady: its estimated Share of Search among eco laundry detergent brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Earth Breeze vs Dropps: compare search popularity](/demand/global-en/compare/dropps-vs-earth-breeze): 59.8% against 18% Share of Search.
- [Earth Breeze vs Dirty Labs: compare search popularity](/demand/global-en/compare/dirty-labs-vs-earth-breeze): 59.8% against 14.6% Share of Search.
- [Earth Breeze vs Tru Earth: compare search popularity](/demand/global-en/compare/earth-breeze-vs-tru-earth): 59.8% against 6.4% Share of Search.
- [Dropps vs Dirty Labs: compare search popularity](/demand/global-en/compare/dirty-labs-vs-dropps): 18% against 14.6% Share of Search.
- [Dropps vs Tru Earth: compare search popularity](/demand/global-en/compare/dropps-vs-tru-earth): 18% against 6.4% Share of Search.
- [Dirty Labs vs Tru Earth: compare search popularity](/demand/global-en/compare/dirty-labs-vs-tru-earth): 14.6% against 6.4% Share of Search.

## How did search popularity change for eco laundry detergent brands worldwide in August 2026?

- In August 2026, Dropps gained estimated Share of Search among eco laundry detergent brands worldwide, from 16.5% to 18%.
- In August 2026, Dirty Labs gained estimated Share of Search among eco laundry detergent brands worldwide, from 14% to 14.6%.
- In August 2026, Earth Breeze lost estimated Share of Search among eco laundry detergent brands worldwide, from 60.9% to 59.8%.
- In August 2026, Sheets Laundry Club lost estimated Share of Search among eco laundry detergent brands worldwide, from 2.1% to 1.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Earth Breeze | 59.8% | 97.9K | -7.3% | Earth Breeze |
| 2 | Dropps | 18% | 29.5K | +2.8% | Dropps |
| 3 | Dirty Labs | 14.6% | 23.9K | -1.7% | Dirty Labs |
| 4 | Tru Earth | 6.4% | 10.6K | -5.0% | Tru Earth |
| 5 | Sheets Laundry Club | 1.2% | 1.9K | -47.1% | Sheets Laundry Club |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Earth Breeze | 53.8K | 45.5% | 1 |
| Oct 2025 | Dropps | 33.9K | 28.7% | 2 |
| Oct 2025 | Dirty Labs | 17.1K | 14.5% | 3 |
| Oct 2025 | Tru Earth | 11.1K | 9.3% | 4 |
| Oct 2025 | Sheets Laundry Club | 2.4K | 2% | 5 |
| Nov 2025 | Earth Breeze | 46.8K | 39.7% | 1 |
| Nov 2025 | Dropps | 33.9K | 28.7% | 2 |
| Nov 2025 | Dirty Labs | 20K | 17% | 3 |
| Nov 2025 | Tru Earth | 13.6K | 11.5% | 4 |
| Nov 2025 | Sheets Laundry Club | 3.6K | 3.1% | 5 |
| Dec 2025 | Earth Breeze | 62K | 46.2% | 1 |
| Dec 2025 | Dropps | 40.9K | 30.5% | 2 |
| Dec 2025 | Dirty Labs | 18.1K | 13.5% | 3 |
| Dec 2025 | Tru Earth | 11.3K | 8.4% | 4 |
| Dec 2025 | Sheets Laundry Club | 1.9K | 1.4% | 5 |
| Jan 2026 | Earth Breeze | 83.2K | 52.2% | 1 |
| Jan 2026 | Dropps | 34.9K | 21.9% | 2 |
| Jan 2026 | Dirty Labs | 25.4K | 15.9% | 3 |
| Jan 2026 | Tru Earth | 11.3K | 7.1% | 4 |
| Jan 2026 | Sheets Laundry Club | 4.4K | 2.8% | 5 |
| Feb 2026 | Earth Breeze | 74.7K | 55.2% | 1 |
| Feb 2026 | Dropps | 27.6K | 20.4% | 2 |
| Feb 2026 | Dirty Labs | 18.7K | 13.9% | 3 |
| Feb 2026 | Tru Earth | 11.2K | 8.3% | 4 |
| Feb 2026 | Sheets Laundry Club | 2.9K | 2.2% | 5 |
| Mar 2026 | Earth Breeze | 127K | 65.4% | 1 |
| Mar 2026 | Dropps | 27.9K | 14.4% | 2 |
| Mar 2026 | Dirty Labs | 23.7K | 12.2% | 3 |
| Mar 2026 | Tru Earth | 11.2K | 5.8% | 4 |
| Mar 2026 | Sheets Laundry Club | 4.4K | 2.3% | 5 |
| Apr 2026 | Earth Breeze | 135K | 66.2% | 1 |
| Apr 2026 | Dropps | 27.2K | 13.4% | 2 |
| Apr 2026 | Dirty Labs | 25.7K | 12.6% | 3 |
| Apr 2026 | Tru Earth | 12.2K | 6% | 4 |
| Apr 2026 | Sheets Laundry Club | 3.6K | 1.8% | 5 |
| May 2026 | Earth Breeze | 101K | 60% | 1 |
| May 2026 | Dirty Labs | 28K | 16.6% | 2 |
| May 2026 | Dropps | 26.9K | 15.9% | 3 |
| May 2026 | Tru Earth | 10.4K | 6.1% | 4 |
| May 2026 | Sheets Laundry Club | 2.4K | 1.4% | 5 |
| Jun 2026 | Earth Breeze | 107K | 61% | 1 |
| Jun 2026 | Dropps | 27.8K | 15.8% | 2 |
| Jun 2026 | Dirty Labs | 24.1K | 13.7% | 3 |
| Jun 2026 | Tru Earth | 11.2K | 6.4% | 4 |
| Jun 2026 | Sheets Laundry Club | 5.4K | 3.1% | 5 |
| Jul 2026 | Earth Breeze | 106K | 60.9% | 1 |
| Jul 2026 | Dropps | 28.7K | 16.5% | 2 |
| Jul 2026 | Dirty Labs | 24.3K | 14% | 3 |
| Jul 2026 | Tru Earth | 11.1K | 6.4% | 4 |
| Jul 2026 | Sheets Laundry Club | 3.6K | 2.1% | 5 |
| Aug 2026 | Earth Breeze | 97.9K | 59.8% | 1 |
| Aug 2026 | Dropps | 29.5K | 18% | 2 |
| Aug 2026 | Dirty Labs | 23.9K | 14.6% | 3 |
| Aug 2026 | Tru Earth | 10.6K | 6.4% | 4 |
| Aug 2026 | Sheets Laundry Club | 1.9K | 1.2% | 5 |
| Sep 2026 | Dirty Labs | — | — | — |
| Sep 2026 | Dropps | — | — | — |
| Sep 2026 | Earth Breeze | — | — | — |
| Sep 2026 | Sheets Laundry Club | — | — | — |
| Sep 2026 | Tru Earth | — | — | — |

## What is being compared

- **Dirty Labs**: Measured on the search terms “dirty labs”, “dirty labs detergent”, “dirty labs laundry”, “dirty labs laundry detergent”, “dirtylabs” and “dirtylabs com”, summed into one figure.
- **Dropps**: Measured on the search terms “dropps”, “dropps com”, “dropps detergent”, “dropps laundry”, “dropps laundry detergent”, “laundry detergent dropps” and “laundry dropps”, summed into one figure.
- **Earth Breeze**: Measured on the search terms “earth breeze”, “earth breeze detergent”, “earth breeze laundry detergent”, “earth breeze laundry sheets”, “earthbreeze com”, “laundry detergent earth breeze” and “laundry sheets earth breeze”, summed into one figure.
- **Sheets Laundry Club**: Measured on the search terms “laundry sheets laundry club”, “sheets laundry club”, “sheets laundry club com” and “sheetslaundryclub com”, summed into one figure.
- **Tru Earth**: Measured on the search terms “detergent tru earth”, “laundry sheets tru earth”, “tru earth”, “tru earth detergent”, “tru earth laundry”, “tru earth laundry detergent” and “tru earth laundry sheets”, summed into one figure.

- [Dirty Labs](/demand/global-en/brands/dirty-labs)
- [Dropps](/demand/global-en/brands/dropps)
- [Earth Breeze](/demand/global-en/brands/earth-breeze)
- [Sheets Laundry Club](/demand/global-en/brands/sheets-laundry-club)
- [Tru Earth](/demand/global-en/brands/tru-earth)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among eco laundry detergent brands worldwide?

In August 2026, Earth Breeze was the most searched among eco laundry detergent brands worldwide, with an estimated 97.9K branded searches and 59.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Eco laundry detergent brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/eco-laundry-detergent-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eco-laundry-detergent-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.