--- title: "Ebook readers: Which brands are most popular in search?" description: "Compare the ebook readers shoppers choose between. Share of Search among Kindle, Kobo, reMarkable, PocketBook, Onyx Boox and Nook, the ebook readers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ebook-readers" publisher: "Brandwave" --- # Ebook readers: Which brands are most popular in search? Compare the ebook readers shoppers choose between. Share of Search among Kindle, Kobo, reMarkable, PocketBook, Onyx Boox and Nook, the ebook readers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ebook readers - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Kindle, 66.1% ## Which brand is most popular in search among ebook readers worldwide? - In August 2026, Kindle was the most searched among ebook readers worldwide, with an estimated 3.4M branded searches and 66.1% estimated Share of Search within this set. - Kobo is in 2nd place, 46.4 percentage points behind at 19.7% Share of Search. - Across the 11 months ending August 2026, Kindle’s estimated Share of Search among ebook readers worldwide decreased from 69.4% to 66.1%. - Across the 11 months ending August 2026, Kobo’s estimated Share of Search among ebook readers worldwide increased from 13.9% to 19.7%. - Across the 11 months ending August 2026, reMarkable’s estimated Share of Search among ebook readers worldwide decreased from 13.9% to 10.9%. - Across the 11 months ending August 2026, Kindle’s estimated Share of Search among ebook readers worldwide peaked at 71.1% in November 2025 and was lowest at 66.1% in August 2026. - Across the 11 months ending August 2026, reMarkable’s estimated Share of Search among ebook readers worldwide peaked at 13.9% in October 2025 and was lowest at 9.5% in April 2026. - Across the 11 months ending August 2026, PocketBook, Onyx Boox and Nook held steady: their estimated Share of Search among ebook readers worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Kindle vs Kobo: compare search popularity](/demand/global-en/compare/kindle-vs-kobo): 66.1% against 19.7% Share of Search. - [Kindle vs reMarkable: compare search popularity](/demand/global-en/compare/kindle-vs-remarkable): 66.1% against 10.9% Share of Search. - [Kindle vs PocketBook: compare search popularity](/demand/global-en/compare/kindle-vs-pocketbook): 66.1% against 2.7% Share of Search. - [Kobo vs reMarkable: compare search popularity](/demand/global-en/compare/kobo-vs-remarkable): 19.7% against 10.9% Share of Search. - [Kobo vs PocketBook: compare search popularity](/demand/global-en/compare/kobo-vs-pocketbook): 19.7% against 2.7% Share of Search. - [reMarkable vs PocketBook: compare search popularity](/demand/global-en/compare/pocketbook-vs-remarkable): 10.9% against 2.7% Share of Search. ## How did search popularity change for ebook readers worldwide in August 2026? - In August 2026, Kobo gained estimated Share of Search among ebook readers worldwide, from 17.3% to 19.7%. - In August 2026, reMarkable gained estimated Share of Search among ebook readers worldwide, from 9.5% to 10.9%. - In August 2026, Kindle lost estimated Share of Search among ebook readers worldwide, from 70.4% to 66.1%. - Estimated monthly branded searches for Onyx Boox worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026. - Estimated monthly branded searches for PocketBook worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Kindle | 66.1% | 3.4M | 0.0% | Amazon | | 2 | Kobo | 19.7% | 1M | +21.5% | Kobo | | 3 | reMarkable | 10.9% | 550K | +22.2% | reMarkable | | 4 | PocketBook | 2.7% | 135K | +22.7% | PocketBook | | 5 | Onyx Boox | 0.53% | 27.1K | +22.1% | Onyx Boox | | 6 | Nook | 0.11% | 5.4K | 0.0% | Nook | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kindle | 3.4M | 69.4% | 1 | | Oct 2025 | Kobo | 673K | 13.9% | 2 | | Oct 2025 | reMarkable | 673K | 13.9% | 3 | | Oct 2025 | PocketBook | 110K | 2.3% | 4 | | Oct 2025 | Onyx Boox | 18.1K | 0.37% | 5 | | Oct 2025 | Nook | 5.4K | 0.11% | 6 | | Nov 2025 | Kindle | 4.1M | 71.1% | 1 | | Nov 2025 | Kobo | 823K | 14.3% | 2 | | Nov 2025 | reMarkable | 673K | 11.7% | 3 | | Nov 2025 | PocketBook | 135K | 2.3% | 4 | | Nov 2025 | Onyx Boox | 22.2K | 0.39% | 5 | | Nov 2025 | Nook | 6.6K | 0.11% | 6 | | Dec 2025 | Kindle | 4.1M | 69% | 1 | | Dec 2025 | Kobo | 1M | 16.9% | 2 | | Dec 2025 | reMarkable | 673K | 11.3% | 3 | | Dec 2025 | PocketBook | 135K | 2.3% | 4 | | Dec 2025 | Onyx Boox | 27.1K | 0.46% | 5 | | Dec 2025 | Nook | 6.6K | 0.11% | 6 | | Jan 2026 | Kindle | 4.1M | 69% | 1 | | Jan 2026 | Kobo | 1M | 16.9% | 2 | | Jan 2026 | reMarkable | 673K | 11.4% | 3 | | Jan 2026 | PocketBook | 135K | 2.3% | 4 | | Jan 2026 | Onyx Boox | 22.2K | 0.37% | 5 | | Jan 2026 | Nook | 6.6K | 0.11% | 6 | | Feb 2026 | Kindle | 3.4M | 69% | 1 | | Feb 2026 | Kobo | 823K | 16.9% | 2 | | Feb 2026 | reMarkable | 550K | 11.3% | 3 | | Feb 2026 | PocketBook | 110K | 2.3% | 4 | | Feb 2026 | Onyx Boox | 18.1K | 0.37% | 5 | | Feb 2026 | Nook | 5.4K | 0.11% | 6 | | Mar 2026 | Kindle | 3.4M | 69% | 1 | | Mar 2026 | Kobo | 823K | 16.9% | 2 | | Mar 2026 | reMarkable | 550K | 11.3% | 3 | | Mar 2026 | PocketBook | 110K | 2.3% | 4 | | Mar 2026 | Onyx Boox | 18.1K | 0.37% | 5 | | Mar 2026 | Nook | 5.4K | 0.11% | 6 | | Apr 2026 | Kindle | 3.4M | 70.4% | 1 | | Apr 2026 | Kobo | 823K | 17.3% | 2 | | Apr 2026 | reMarkable | 450K | 9.5% | 3 | | Apr 2026 | PocketBook | 110K | 2.3% | 4 | | Apr 2026 | Onyx Boox | 22.2K | 0.47% | 5 | | Apr 2026 | Nook | 5.4K | 0.11% | 6 | | May 2026 | Kindle | 3.4M | 68.9% | 1 | | May 2026 | Kobo | 823K | 16.9% | 2 | | May 2026 | reMarkable | 550K | 11.3% | 3 | | May 2026 | PocketBook | 110K | 2.3% | 4 | | May 2026 | Onyx Boox | 27.1K | 0.56% | 5 | | May 2026 | Nook | 5.4K | 0.11% | 6 | | Jun 2026 | Kindle | 3.4M | 68.9% | 1 | | Jun 2026 | Kobo | 823K | 16.9% | 2 | | Jun 2026 | reMarkable | 550K | 11.3% | 3 | | Jun 2026 | PocketBook | 110K | 2.3% | 4 | | Jun 2026 | Onyx Boox | 22.2K | 0.46% | 5 | | Jun 2026 | Nook | 6.6K | 0.14% | 6 | | Jul 2026 | Kindle | 3.4M | 70.4% | 1 | | Jul 2026 | Kobo | 823K | 17.3% | 2 | | Jul 2026 | reMarkable | 450K | 9.5% | 3 | | Jul 2026 | PocketBook | 110K | 2.3% | 4 | | Jul 2026 | Onyx Boox | 22.2K | 0.47% | 5 | | Jul 2026 | Nook | 5.4K | 0.11% | 6 | | Aug 2026 | Kindle | 3.4M | 66.1% | 1 | | Aug 2026 | Kobo | 1M | 19.7% | 2 | | Aug 2026 | reMarkable | 550K | 10.9% | 3 | | Aug 2026 | PocketBook | 135K | 2.7% | 4 | | Aug 2026 | Onyx Boox | 27.1K | 0.53% | 5 | | Aug 2026 | Nook | 5.4K | 0.11% | 6 | | Sep 2026 | Kindle | — | — | — | | Sep 2026 | Kobo | — | — | — | | Sep 2026 | Nook | — | — | — | | Sep 2026 | Onyx Boox | — | — | — | | Sep 2026 | PocketBook | — | — | — | | Sep 2026 | reMarkable | — | — | — | ## What is being compared - **Kindle**: Measured on the search term “kindle”. - **Kobo**: Measured on the search term “kobo”. - **Nook**: Measured on the search term “nook ereader”. - **Onyx Boox**: Measured on the search term “boox ereader”. - **PocketBook**: Measured on the search term “pocketbook”. - **reMarkable**: Measured on the search term “remarkable”. - [Kindle](/demand/global-en/brands/kindle) - [Kobo](/demand/global-en/brands/kobo) - [Nook](/demand/global-en/brands/nook) - [Onyx Boox](/demand/global-en/brands/onyx-boox) - [PocketBook](/demand/global-en/brands/pocketbook) - [reMarkable](/demand/global-en/brands/remarkable) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ebook readers worldwide? In August 2026, Kindle was the most searched among ebook readers worldwide, with an estimated 3.4M branded searches and 66.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Ebook readers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ebook-readers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ebook-readers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.