--- title: "Ebike brands: Which are searched most?" description: "Compare the ebike brands people buy. Share of Search among Specialized, Cube, Giant, Lectric and Ride1Up, the ebike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ebike-brands" publisher: "Brandwave" --- # Ebike brands: Which are searched most? Compare the ebike brands people buy. Share of Search among Specialized, Cube, Giant, Lectric and Ride1Up, the ebike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ebike brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Specialized, 48% ## Which brand is most popular in search among ebike brands worldwide? - In September 2026, Specialized was the most searched among ebike brands worldwide, with an estimated 311K branded searches and 48% estimated Share of Search within this set. - Cube is in 2nd place, 17 percentage points behind at 31% Share of Search. - Across the 12 months ending September 2026, Specialized’s estimated Share of Search among ebike brands worldwide increased from 46.8% to 48%. - Across the 12 months ending September 2026, Cube’s estimated Share of Search among ebike brands worldwide increased from 23.9% to 31%. - Across the 12 months ending September 2026, Giant’s estimated Share of Search among ebike brands worldwide decreased from 29.2% to 20.8%. - Across the 12 months ending September 2026, Specialized’s estimated Share of Search among ebike brands worldwide peaked at 50.2% in November 2025 and was lowest at 44.1% in August 2026. - Across the 12 months ending September 2026, Cube’s estimated Share of Search among ebike brands worldwide peaked at 33.4% in August 2026 and was lowest at 21.1% in December 2025. - Across the 12 months ending September 2026, Giant’s estimated Share of Search among ebike brands worldwide peaked at 31.5% in December 2025 and was lowest at 20.8% in September 2026. - Across the 12 months ending September 2026, Cube rose from 3rd to 2nd among ebike brands worldwide. - Across the 12 months ending September 2026, Giant fell from 2nd to 3rd among ebike brands worldwide. - Across the 12 months ending September 2026, Lectric and Ride1Up held steady: their estimated Share of Search among ebike brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Specialized vs Cube: compare search popularity](/demand/global-en/compare/cube-vs-specialized): 48% against 31% Share of Search. - [Specialized vs Giant: compare search popularity](/demand/global-en/compare/giant-vs-specialized): 48% against 20.8% Share of Search. - [Cube vs Giant: compare search popularity](/demand/global-en/compare/cube-vs-giant): 31% against 20.8% Share of Search. ## How did search popularity change for ebike brands worldwide in September 2026? - In September 2026, Specialized gained estimated Share of Search among ebike brands worldwide, from 44.1% to 48%. - In September 2026, Cube lost estimated Share of Search among ebike brands worldwide, from 33.4% to 31%. - In September 2026, Giant lost estimated Share of Search among ebike brands worldwide, from 22.4% to 20.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Specialized | 48% | 311K | -4.2% | Specialized | | 2 | Cube | 31% | 201K | -18.3% | Cube | | 3 | Giant | 20.8% | 135K | -18.2% | Giant | | 4 | Lectric | 0.09% | 590 | -18.1% | Lectric | | 5 | Ride1Up | <0.01% | 50 | 0.0% | Ride1Up | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Specialized | 264K | 46.8% | 1 | | Oct 2025 | Giant | 165K | 29.2% | 2 | | Oct 2025 | Cube | 135K | 23.9% | 3 | | Oct 2025 | Lectric | 590 | 0.1% | 4 | | Oct 2025 | Ride1Up | 50 | <0.01% | 5 | | Nov 2025 | Specialized | 248K | 50.2% | 1 | | Nov 2025 | Giant | 135K | 27.4% | 2 | | Nov 2025 | Cube | 110K | 22.3% | 3 | | Nov 2025 | Lectric | 590 | 0.12% | 4 | | Nov 2025 | Ride1Up | 50 | 0.01% | 5 | | Dec 2025 | Specialized | 203K | 47.3% | 1 | | Dec 2025 | Giant | 135K | 31.5% | 2 | | Dec 2025 | Cube | 90.5K | 21.1% | 3 | | Dec 2025 | Lectric | 390 | 0.09% | 4 | | Dec 2025 | Ride1Up | 40 | <0.01% | 5 | | Jan 2026 | Specialized | 212K | 46.3% | 1 | | Jan 2026 | Giant | 135K | 29.5% | 2 | | Jan 2026 | Cube | 110K | 24.1% | 3 | | Jan 2026 | Lectric | 390 | 0.09% | 4 | | Jan 2026 | Ride1Up | 30 | <0.01% | 5 | | Feb 2026 | Specialized | 203K | 45.2% | 1 | | Feb 2026 | Giant | 135K | 30.1% | 2 | | Feb 2026 | Cube | 110K | 24.6% | 3 | | Feb 2026 | Lectric | 390 | 0.09% | 4 | | Feb 2026 | Ride1Up | 30 | <0.01% | 5 | | Mar 2026 | Specialized | 325K | 49.5% | 1 | | Mar 2026 | Cube | 165K | 25.2% | 2 | | Mar 2026 | Giant | 165K | 25.2% | 3 | | Mar 2026 | Lectric | 880 | 0.13% | 4 | | Mar 2026 | Ride1Up | 50 | <0.01% | 5 | | Apr 2026 | Specialized | 381K | 48.6% | 1 | | Apr 2026 | Cube | 201K | 25.7% | 2 | | Apr 2026 | Giant | 201K | 25.7% | 3 | | Apr 2026 | Lectric | 880 | 0.11% | 4 | | Apr 2026 | Ride1Up | 50 | <0.01% | 5 | | May 2026 | Specialized | 397K | 49.6% | 1 | | May 2026 | Cube | 201K | 25.1% | 2 | | May 2026 | Giant | 201K | 25.1% | 3 | | May 2026 | Lectric | 880 | 0.11% | 4 | | May 2026 | Ride1Up | 90 | 0.01% | 5 | | Jun 2026 | Specialized | 325K | 49.5% | 1 | | Jun 2026 | Cube | 165K | 25.2% | 2 | | Jun 2026 | Giant | 165K | 25.2% | 3 | | Jun 2026 | Lectric | 720 | 0.11% | 4 | | Jun 2026 | Ride1Up | 50 | <0.01% | 5 | | Jul 2026 | Specialized | 325K | 49.5% | 1 | | Jul 2026 | Cube | 165K | 25.2% | 2 | | Jul 2026 | Giant | 165K | 25.2% | 3 | | Jul 2026 | Lectric | 720 | 0.11% | 4 | | Jul 2026 | Ride1Up | 50 | <0.01% | 5 | | Aug 2026 | Specialized | 325K | 44.1% | 1 | | Aug 2026 | Cube | 246K | 33.4% | 2 | | Aug 2026 | Giant | 165K | 22.4% | 3 | | Aug 2026 | Lectric | 720 | 0.1% | 4 | | Aug 2026 | Ride1Up | 50 | <0.01% | 5 | | Sep 2026 | Specialized | 311K | 48% | 1 | | Sep 2026 | Cube | 201K | 31% | 2 | | Sep 2026 | Giant | 135K | 20.8% | 3 | | Sep 2026 | Lectric | 590 | 0.09% | 4 | | Sep 2026 | Ride1Up | 50 | <0.01% | 5 | ## What is being compared - **Cube**: Measured on the search term “cube bike”. - **Giant**: Measured on the search term “giant bike”. - **Lectric**: Measured on the search term “ebike lectric”. - **Ride1Up**: Measured on the search term “ebike ride1up”. - **Specialized**: Measured on the search terms “specialized bicycle”, “specialized bike”, “specialized bikes rockhopper” and “specialized ebike”, summed into one figure. - [Cube](/demand/global-en/brands/cube) - [Giant](/demand/global-en/brands/giant) - [Lectric](/demand/global-en/brands/lectric) - [Ride1Up](/demand/global-en/brands/ride1up) - [Specialized](/demand/global-en/brands/specialized) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ebike brands worldwide? In September 2026, Specialized was the most searched among ebike brands worldwide, with an estimated 311K branded searches and 48% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Ebike brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ebike-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ebike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.