--- title: "Ryobi vs Stihl: Which is searched more?" description: "Is Ryobi or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Earth auger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/earth-auger-brands/compare/ryobi-vs-stihl" publisher: "Brandwave" --- # Ryobi vs Stihl: Which is searched more? Is Ryobi or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Earth auger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ryobi and Stihl - **Competitive set**: Earth auger brands - **Market**: Global - **Month measured**: Sep 2026 - **Ryobi Share of Search**: 15.5% - **Stihl Share of Search**: 19.3% ## Is Ryobi or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Ryobi among earth auger brands worldwide. Stihl had about 823,000 branded searches, while Ryobi had 660,000. Stihl made up 19.3% of all earth auger brand searches we track, and Ryobi accounted for 15.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Ryobi took it in November 2025, Stihl took it in December 2025. - Across the 12 months ending September 2026, Ryobi’s share of searches among earth auger brands worldwide moved from 13.2% to 15.5%, and its estimated monthly branded searches moved from 641K to 660K. - Across the 12 months ending September 2026, Stihl’s share of searches among earth auger brands worldwide moved from 17% to 19.3%, and its estimated monthly branded searches held steady at 823K. ## Top earth auger brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ryobi and Stihl were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Ryobi in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Earthquake | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ryobi | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ECHO | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Makita | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about earth auger brands - Asked ChatGPT "Which earth auger brand should I buy?": 1. Stihl, 2. ECHO, 3. Earthquake, 4. Ryobi - Asked ChatGPT "What are the best earth auger brands?": 1. Earthquake, 2. Stihl, 3. ECHO, 4. Ryobi, 5. Makita - Asked ChatGPT "What's the best earth auger brand for digging holes?": 1. Ryobi, 2. Stihl, 3. Earthquake - Searched Google, AI Overview "post hole digger": named none of the brands we track - Searched Google, AI Overview "garden auger": named none of the brands we track Not named in any answer: Husqvarna, DeWalt and Greenworks. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for earth auger brands worldwide in September 2026? - In September 2026, Ryobi lost share of searches among earth auger brands worldwide, from 16.5% to 15.5%. ## Month by month | Month | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 641K | 13.2% | 5 | 823K | 17% | 3 | | Nov 2025 | 919K | 18.1% | 3 | 823K | 16.2% | 5 | | Dec 2025 | 751K | 16.7% | 5 | 823K | 18.3% | 4 | | Jan 2026 | 685K | 16.1% | 4 | 823K | 19.4% | 3 | | Feb 2026 | 560K | 13.7% | 5 | 823K | 20.1% | 3 | | Mar 2026 | 783K | 15.9% | 4 | 1M | 20.2% | 3 | | Apr 2026 | 783K | 15.5% | 4 | 1M | 19.7% | 2 | | May 2026 | 838K | 16.3% | 4 | 1M | 19.4% | 2 | | Jun 2026 | 874K | 17.8% | 4 | 1M | 20.4% | 2 | | Jul 2026 | 715K | 17.8% | 4 | 823K | 20.5% | 2 | | Aug 2026 | 715K | 16.5% | 4 | 823K | 19% | 3 | | Sep 2026 | 660K | 15.5% | 5 | 823K | 19.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Ryobi’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure. - **Stihl**: Measured on the search term “stihl”. - [Ryobi profile](/demand/global-en/brands/ryobi) - [Stihl profile](/demand/global-en/brands/stihl) - [All earth auger brands worldwide](/demand/global-en/categories/earth-auger-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ryobi or Stihl more popular in search? In September 2026, Stihl had more branded searches than Ryobi among earth auger brands worldwide. Stihl had about 823,000 branded searches, while Ryobi had 660,000. Stihl made up 19.3% of all earth auger brand searches we track, and Ryobi accounted for 15.5%. ## Cite this page Brandwave. "Ryobi vs Stihl: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/earth-auger-brands/compare/ryobi-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/earth-auger-brands/compare/ryobi-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.