--- title: "ECHO vs Ryobi: Which is searched more?" description: "Is ECHO or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Earth auger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/earth-auger-brands/compare/echo-vs-ryobi" publisher: "Brandwave" --- # ECHO vs Ryobi: Which is searched more? Is ECHO or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Earth auger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ECHO and Ryobi - **Competitive set**: Earth auger brands - **Market**: Global - **Month measured**: Sep 2026 - **ECHO Share of Search**: 0.35% - **Ryobi Share of Search**: 15.5% ## Is ECHO or Ryobi more popular in search? - In September 2026, Ryobi had more branded searches than ECHO among earth auger brands worldwide. Ryobi had about 660,000 branded searches, while ECHO had 14,800. Ryobi made up 15.5% of all earth auger brand searches we track, and ECHO accounted for 0.35%. - Ryobi was ahead of ECHO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ECHO’s share of searches among earth auger brands worldwide moved from 0.31% to 0.35%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Ryobi’s share of searches among earth auger brands worldwide moved from 13.2% to 15.5%, and its estimated monthly branded searches moved from 641K to 660K. ## Top earth auger brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ECHO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ECHO was listed before Ryobi in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Earthquake | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ryobi | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ECHO | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Makita | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about earth auger brands - Asked ChatGPT "Which earth auger brand should I buy?": 1. Stihl, 2. ECHO, 3. Earthquake, 4. Ryobi - Asked ChatGPT "What are the best earth auger brands?": 1. Earthquake, 2. Stihl, 3. ECHO, 4. Ryobi, 5. Makita - Asked ChatGPT "What's the best earth auger brand for digging holes?": 1. Ryobi, 2. Stihl, 3. Earthquake - Searched Google, AI Overview "post hole digger": named none of the brands we track - Searched Google, AI Overview "garden auger": named none of the brands we track Not named in any answer: Husqvarna, DeWalt and Greenworks. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for earth auger brands worldwide in September 2026? - In September 2026, Ryobi lost share of searches among earth auger brands worldwide, from 16.5% to 15.5%. ## Month by month | Month | ECHO estimated searches | ECHO Share of Search | ECHO rank | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 0.31% | 7 | 641K | 13.2% | 5 | | Nov 2025 | 18.1K | 0.36% | 7 | 919K | 18.1% | 3 | | Dec 2025 | 9.9K | 0.22% | 7 | 751K | 16.7% | 5 | | Jan 2026 | 8.1K | 0.19% | 7 | 685K | 16.1% | 4 | | Feb 2026 | 8.1K | 0.2% | 7 | 560K | 13.7% | 5 | | Mar 2026 | 12.1K | 0.24% | 7 | 783K | 15.9% | 4 | | Apr 2026 | 14.8K | 0.29% | 7 | 783K | 15.5% | 4 | | May 2026 | 12.1K | 0.23% | 7 | 838K | 16.3% | 4 | | Jun 2026 | 12.1K | 0.25% | 7 | 874K | 17.8% | 4 | | Jul 2026 | 12.1K | 0.3% | 7 | 715K | 17.8% | 4 | | Aug 2026 | 12.1K | 0.28% | 7 | 715K | 16.5% | 4 | | Sep 2026 | 14.8K | 0.35% | 7 | 660K | 15.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ECHO’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ECHO**: Measured on the search term “echo blower”. - **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure. - [ECHO profile](/demand/global-en/brands/echo) - [Ryobi profile](/demand/global-en/brands/ryobi) - [All earth auger brands worldwide](/demand/global-en/categories/earth-auger-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ECHO or Ryobi more popular in search? In September 2026, Ryobi had more branded searches than ECHO among earth auger brands worldwide. Ryobi had about 660,000 branded searches, while ECHO had 14,800. Ryobi made up 15.5% of all earth auger brand searches we track, and ECHO accounted for 0.35%. ## Cite this page Brandwave. "ECHO vs Ryobi: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/earth-auger-brands/compare/echo-vs-ryobi This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/earth-auger-brands/compare/echo-vs-ryobi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.