---
title: "Earth auger brands: Which are searched most?"
description: "Compare the earth auger brands people buy. Share of Search among Makita, Husqvarna, DeWalt, Greenworks and ECHO, the earth auger brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/earth-auger-brands"
publisher: "Brandwave"
---

# Earth auger brands: Which are searched most?

Compare the earth auger brands people buy. Share of Search among Makita, Husqvarna, DeWalt, Greenworks and ECHO, the earth auger brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Earth auger brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 36.1%

## Which brand is most popular in search among earth auger brands worldwide?

- Makita and Husqvarna share the highest estimated Share of Search among earth auger brands worldwide, at 36.1% and 35.9% in September 2026.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among earth auger brands worldwide decreased from 41.5% to 36.1%.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among earth auger brands worldwide increased from 19.9% to 24.2%.
- Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among earth auger brands worldwide increased from 2.2% to 3.3%.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among earth auger brands worldwide peaked at 42.8% in November 2025 and was lowest at 30% in April 2026.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among earth auger brands worldwide peaked at 45.7% in April 2026 and was lowest at 28.2% in December 2025.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among earth auger brands worldwide peaked at 28.2% in December 2025 and was lowest at 19.9% in October 2025.
- Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among earth auger brands worldwide peaked at 4.5% in June 2026 and was lowest at 2.2% in October 2025.
- Across the 12 months ending September 2026, Husqvarna and ECHO held steady: their estimated Share of Search among earth auger brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Makita vs Husqvarna: compare search popularity](/demand/global-en/compare/husqvarna-vs-makita): 36.1% against 35.9% Share of Search.
- [Makita vs DeWalt: compare search popularity](/demand/global-en/compare/dewalt-vs-makita): 36.1% against 24.2% Share of Search.
- [Makita vs Greenworks: compare search popularity](/demand/global-en/compare/greenworks-vs-makita): 36.1% against 3.3% Share of Search.
- [Husqvarna vs DeWalt: compare search popularity](/demand/global-en/compare/dewalt-vs-husqvarna): 35.9% against 24.2% Share of Search.
- [Husqvarna vs Greenworks: compare search popularity](/demand/global-en/compare/greenworks-vs-husqvarna): 35.9% against 3.3% Share of Search.
- [DeWalt vs Greenworks: compare search popularity](/demand/global-en/compare/dewalt-vs-greenworks): 24.2% against 3.3% Share of Search.

## How did search popularity change for earth auger brands worldwide in September 2026?

- In September 2026, Greenworks lost estimated Share of Search among earth auger brands worldwide, from 3.9% to 3.3%.
- In September 2026, Makita rose from 2nd to 1st among earth auger brands worldwide.
- In September 2026, Husqvarna fell from 1st to 2nd among earth auger brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 36.1% | 1M | +1.1% | Makita |
| 2 | Husqvarna | 35.9% | 1M | 0.0% | Husqvarna |
| 3 | DeWalt | 24.2% | 673K | 0.0% | DeWalt |
| 4 | Greenworks | 3.3% | 90.5K | -17.7% | Greenworks |
| 5 | ECHO | 0.53% | 14.8K | +22.3% | ECHO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 1.4M | 41.5% | 1 |
| Oct 2025 | Husqvarna | 1.2M | 36% | 2 |
| Oct 2025 | DeWalt | 673K | 19.9% | 3 |
| Oct 2025 | Greenworks | 74K | 2.2% | 4 |
| Oct 2025 | ECHO | 14.8K | 0.44% | 5 |
| Nov 2025 | Makita | 1.4M | 42.8% | 1 |
| Nov 2025 | Husqvarna | 1M | 29.9% | 2 |
| Nov 2025 | DeWalt | 823K | 24.6% | 3 |
| Nov 2025 | Greenworks | 74K | 2.2% | 4 |
| Nov 2025 | ECHO | 18.1K | 0.54% | 5 |
| Dec 2025 | Makita | 1.2M | 40.6% | 1 |
| Dec 2025 | DeWalt | 823K | 28.2% | 2 |
| Dec 2025 | Husqvarna | 823K | 28.2% | 3 |
| Dec 2025 | Greenworks | 74K | 2.5% | 4 |
| Dec 2025 | ECHO | 9.9K | 0.34% | 5 |
| Jan 2026 | Husqvarna | 1M | 36.5% | 1 |
| Jan 2026 | Makita | 983K | 35.9% | 2 |
| Jan 2026 | DeWalt | 673K | 24.6% | 3 |
| Jan 2026 | Greenworks | 74K | 2.7% | 4 |
| Jan 2026 | ECHO | 8.1K | 0.3% | 5 |
| Feb 2026 | Husqvarna | 1M | 37% | 1 |
| Feb 2026 | Makita | 963K | 35.6% | 2 |
| Feb 2026 | DeWalt | 673K | 24.9% | 3 |
| Feb 2026 | Greenworks | 60.5K | 2.2% | 4 |
| Feb 2026 | ECHO | 8.1K | 0.3% | 5 |
| Mar 2026 | Husqvarna | 1.2M | 38.7% | 1 |
| Mar 2026 | Makita | 1.2M | 36.8% | 2 |
| Mar 2026 | DeWalt | 673K | 21.3% | 3 |
| Mar 2026 | Greenworks | 90.5K | 2.9% | 4 |
| Mar 2026 | ECHO | 12.1K | 0.38% | 5 |
| Apr 2026 | Husqvarna | 1.5M | 45.7% | 1 |
| Apr 2026 | Makita | 983K | 30% | 2 |
| Apr 2026 | DeWalt | 673K | 20.5% | 3 |
| Apr 2026 | Greenworks | 110K | 3.4% | 4 |
| Apr 2026 | ECHO | 14.8K | 0.45% | 5 |
| May 2026 | Husqvarna | 1.5M | 45.3% | 1 |
| May 2026 | Makita | 994K | 30% | 2 |
| May 2026 | DeWalt | 673K | 20.3% | 3 |
| May 2026 | Greenworks | 135K | 4.1% | 4 |
| May 2026 | ECHO | 12.1K | 0.37% | 5 |
| Jun 2026 | Husqvarna | 1.2M | 40.2% | 1 |
| Jun 2026 | Makita | 994K | 32.7% | 2 |
| Jun 2026 | DeWalt | 673K | 22.2% | 3 |
| Jun 2026 | Greenworks | 135K | 4.5% | 4 |
| Jun 2026 | ECHO | 12.1K | 0.4% | 5 |
| Jul 2026 | Husqvarna | 1M | 40.2% | 1 |
| Jul 2026 | Makita | 813K | 32.7% | 2 |
| Jul 2026 | DeWalt | 550K | 22.1% | 3 |
| Jul 2026 | Greenworks | 110K | 4.4% | 4 |
| Jul 2026 | ECHO | 12.1K | 0.49% | 5 |
| Aug 2026 | Husqvarna | 1M | 35.9% | 1 |
| Aug 2026 | Makita | 994K | 35.6% | 2 |
| Aug 2026 | DeWalt | 673K | 24.1% | 3 |
| Aug 2026 | Greenworks | 110K | 3.9% | 4 |
| Aug 2026 | ECHO | 12.1K | 0.43% | 5 |
| Sep 2026 | Makita | 1M | 36.1% | 1 |
| Sep 2026 | Husqvarna | 1M | 35.9% | 2 |
| Sep 2026 | DeWalt | 673K | 24.2% | 3 |
| Sep 2026 | Greenworks | 90.5K | 3.3% | 4 |
| Sep 2026 | ECHO | 14.8K | 0.53% | 5 |

## What is being compared

- **DeWalt**: Measured on the search term “dewalt”.
- **ECHO**: Measured on the search term “echo blower”.
- **Greenworks**: Measured on the search term “greenworks”.
- **Husqvarna**: Measured on the search term “husqvarna”.
- **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure.

- [DeWalt](/demand/global-en/brands/dewalt)
- [ECHO](/demand/global-en/brands/echo)
- [Greenworks](/demand/global-en/brands/greenworks)
- [Husqvarna](/demand/global-en/brands/husqvarna)
- [Makita](/demand/global-en/brands/makita)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among earth auger brands worldwide?

Makita and Husqvarna share the highest estimated Share of Search among earth auger brands worldwide, at 36.1% and 35.9% in September 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Earth auger brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/earth-auger-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/earth-auger-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.