---
title: "Earphones brands: Which are searched most?"
description: "Compare the earphones brands people buy. Share of Search among JBL, Sony, Bose, Marshall, Samsung and AKG, the earphones brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/earphones-brands"
publisher: "Brandwave"
---

# Earphones brands: Which are searched most?

Compare the earphones brands people buy. Share of Search among JBL, Sony, Bose, Marshall, Samsung and AKG, the earphones brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Earphones brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: JBL, 44.1%

## Which brand is most popular in search among earphones brands worldwide?

- In September 2026, JBL was the most searched among earphones brands worldwide, with an estimated 4.4M branded searches and 44.1% estimated Share of Search within this set.
- Sony is in 2nd place, 4.1 percentage points behind at 40% Share of Search.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among earphones brands worldwide decreased from 45.1% to 44.1%.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among earphones brands worldwide increased from 36.2% to 40%.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among earphones brands worldwide decreased from 7.8% to 6.2%.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among earphones brands worldwide decreased from 5% to 3.6%.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among earphones brands worldwide peaked at 51.1% in April 2026 and was lowest at 42.9% in March 2026.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among earphones brands worldwide peaked at 40.5% in February 2026 and was lowest at 34.4% in April 2026.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among earphones brands worldwide peaked at 8.7% in November 2025 and was lowest at 6% in April 2026.
- Across the 12 months ending September 2026, Marshall’s estimated Share of Search among earphones brands worldwide peaked at 5.1% in September 2026 and was lowest at 3.6% in December 2025.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among earphones brands worldwide peaked at 5% in October 2025 and was lowest at 3.2% in December 2025.
- Across the 12 months ending September 2026, Marshall rose from 5th to 4th among earphones brands worldwide.
- Across the 12 months ending September 2026, Samsung fell from 4th to 5th among earphones brands worldwide.
- Across the 12 months ending September 2026, AKG held steady: its estimated Share of Search among earphones brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [JBL vs Sony: compare search popularity](/demand/global-en/compare/jbl-vs-sony): 44.1% against 40% Share of Search.
- [JBL vs Bose: compare search popularity](/demand/global-en/compare/bose-vs-jbl): 44.1% against 6.2% Share of Search.
- [JBL vs Marshall: compare search popularity](/demand/global-en/compare/jbl-vs-marshall-audio): 44.1% against 5.1% Share of Search.
- [JBL vs Samsung: compare search popularity](/demand/global-en/compare/jbl-vs-samsung): 44.1% against 3.6% Share of Search.
- [Sony vs Bose: compare search popularity](/demand/global-en/compare/bose-vs-sony): 40% against 6.2% Share of Search.
- [Sony vs Marshall: compare search popularity](/demand/global-en/compare/marshall-audio-vs-sony): 40% against 5.1% Share of Search.
- [Sony vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-sony): 40% against 3.6% Share of Search.
- [Bose vs Marshall: compare search popularity](/demand/global-en/compare/bose-vs-marshall-audio): 6.2% against 5.1% Share of Search.
- [Bose vs Samsung: compare search popularity](/demand/global-en/compare/bose-vs-samsung): 6.2% against 3.6% Share of Search.
- [Marshall vs Samsung: compare search popularity](/demand/global-en/compare/marshall-audio-vs-samsung): 5.1% against 3.6% Share of Search.

## How did search popularity change for earphones brands worldwide in September 2026?

- In September 2026, Sony gained estimated Share of Search among earphones brands worldwide, from 38% to 40%.
- In September 2026, JBL lost estimated Share of Search among earphones brands worldwide, from 45.6% to 44.1%.
- Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.
- Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.
- Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JBL | 44.1% | 4.4M | -9.7% | JBL |
| 2 | Sony | 40% | 4M | -1.7% | Sony |
| 3 | Bose | 6.2% | 617K | -11.3% | Bose |
| 4 | Marshall | 5.1% | 503K | -1.5% | Marshall |
| 5 | Samsung | 3.6% | 352K | -16.6% | Samsung |
| 6 | AKG | 1% | 100K | 0.0% | AKG |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JBL | 4M | 45.1% | 1 |
| Oct 2025 | Sony | 3.2M | 36.2% | 2 |
| Oct 2025 | Bose | 697K | 7.8% | 3 |
| Oct 2025 | Samsung | 452K | 5% | 4 |
| Oct 2025 | Marshall | 421K | 4.7% | 5 |
| Oct 2025 | AKG | 100K | 1.1% | 6 |
| Nov 2025 | JBL | 5.7M | 48.1% | 1 |
| Nov 2025 | Sony | 4.1M | 34.9% | 2 |
| Nov 2025 | Bose | 1M | 8.7% | 3 |
| Nov 2025 | Marshall | 438K | 3.7% | 4 |
| Nov 2025 | Samsung | 431K | 3.6% | 5 |
| Nov 2025 | AKG | 120K | 1% | 6 |
| Dec 2025 | JBL | 6.1M | 49.9% | 1 |
| Dec 2025 | Sony | 4.2M | 34.5% | 2 |
| Dec 2025 | Bose | 963K | 7.8% | 3 |
| Dec 2025 | Marshall | 447K | 3.6% | 4 |
| Dec 2025 | Samsung | 397K | 3.2% | 5 |
| Dec 2025 | AKG | 120K | 0.98% | 6 |
| Jan 2026 | JBL | 4.8M | 46.7% | 1 |
| Jan 2026 | Sony | 3.9M | 38% | 2 |
| Jan 2026 | Bose | 644K | 6.2% | 3 |
| Jan 2026 | Marshall | 421K | 4.1% | 4 |
| Jan 2026 | Samsung | 397K | 3.8% | 5 |
| Jan 2026 | AKG | 122K | 1.2% | 6 |
| Feb 2026 | JBL | 3.4M | 43.2% | 1 |
| Feb 2026 | Sony | 3.2M | 40.5% | 2 |
| Feb 2026 | Bose | 530K | 6.7% | 3 |
| Feb 2026 | Samsung | 377K | 4.7% | 4 |
| Feb 2026 | Marshall | 289K | 3.6% | 5 |
| Feb 2026 | AKG | 100K | 1.3% | 6 |
| Mar 2026 | JBL | 3.6M | 42.9% | 1 |
| Mar 2026 | Sony | 3.4M | 40.3% | 2 |
| Mar 2026 | Bose | 572K | 6.9% | 3 |
| Mar 2026 | Samsung | 377K | 4.5% | 4 |
| Mar 2026 | Marshall | 351K | 4.2% | 5 |
| Mar 2026 | AKG | 100K | 1.2% | 6 |
| Apr 2026 | JBL | 4.9M | 51.1% | 1 |
| Apr 2026 | Sony | 3.3M | 34.4% | 2 |
| Apr 2026 | Bose | 571K | 6% | 3 |
| Apr 2026 | Samsung | 352K | 3.7% | 4 |
| Apr 2026 | Marshall | 350K | 3.7% | 5 |
| Apr 2026 | AKG | 100K | 1.1% | 6 |
| May 2026 | JBL | 4.5M | 48.2% | 1 |
| May 2026 | Sony | 3.4M | 36.2% | 2 |
| May 2026 | Bose | 640K | 6.9% | 3 |
| May 2026 | Marshall | 354K | 3.8% | 4 |
| May 2026 | Samsung | 352K | 3.8% | 5 |
| May 2026 | AKG | 100K | 1.1% | 6 |
| Jun 2026 | JBL | 4.6M | 49% | 1 |
| Jun 2026 | Sony | 3.3M | 35% | 2 |
| Jun 2026 | Bose | 632K | 6.7% | 3 |
| Jun 2026 | Marshall | 421K | 4.5% | 4 |
| Jun 2026 | Samsung | 352K | 3.7% | 5 |
| Jun 2026 | AKG | 100K | 1.1% | 6 |
| Jul 2026 | JBL | 4.6M | 46% | 1 |
| Jul 2026 | Sony | 3.8M | 37.8% | 2 |
| Jul 2026 | Bose | 639K | 6.4% | 3 |
| Jul 2026 | Marshall | 503K | 5% | 4 |
| Jul 2026 | Samsung | 377K | 3.8% | 5 |
| Jul 2026 | AKG | 100K | 1% | 6 |
| Aug 2026 | JBL | 4.8M | 45.6% | 1 |
| Aug 2026 | Sony | 4M | 38% | 2 |
| Aug 2026 | Bose | 696K | 6.6% | 3 |
| Aug 2026 | Marshall | 510K | 4.8% | 4 |
| Aug 2026 | Samsung | 422K | 4% | 5 |
| Aug 2026 | AKG | 100K | 0.95% | 6 |
| Sep 2026 | JBL | 4.4M | 44.1% | 1 |
| Sep 2026 | Sony | 4M | 40% | 2 |
| Sep 2026 | Bose | 617K | 6.2% | 3 |
| Sep 2026 | Marshall | 503K | 5.1% | 4 |
| Sep 2026 | Samsung | 352K | 3.6% | 5 |
| Sep 2026 | AKG | 100K | 1% | 6 |

## What is being compared

- **AKG**: Measured on the search terms “akg” and “akg microphone”, summed into one figure.
- **Bose**: Measured on the search terms “bluetooth speaker bose”, “bose bluetooth speaker”, “bose headphone”, “bose quietcomfort”, “bose soundlink”, “bose speaker” and “speaker bose”, summed into one figure.
- **JBL**: Measured on the search terms “jbl”, “jbl charge 6”, “jbl partybox” and “jbl speaker”, summed into one figure.
- **Marshall**: Measured on the search terms “bluetooth speaker marshall”, “marshall bluetooth speaker”, “marshall emberton” and “marshall speaker”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Sony**: Measured on the search terms “sony”, “sony camera”, “sony cyber shot” and “sony headphone”, summed into one figure.

- [AKG](/demand/global-en/brands/akg)
- [Bose](/demand/global-en/brands/bose)
- [JBL](/demand/global-en/brands/jbl)
- [Marshall](/demand/global-en/brands/marshall-audio)
- [Samsung](/demand/global-en/brands/samsung)
- [Sony](/demand/global-en/brands/sony)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among earphones brands worldwide?

In September 2026, JBL was the most searched among earphones brands worldwide, with an estimated 4.4M branded searches and 44.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Earphones brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/earphones-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/earphones-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.