--- title: "Brandwatch vs Muck Rack: Which is searched more?" description: "Is Brandwatch or Muck Rack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Earned media measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/earned-media-measurement-platforms/compare/brandwatch-vs-muck-rack" publisher: "Brandwave" --- # Brandwatch vs Muck Rack: Which is searched more? Is Brandwatch or Muck Rack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Earned media measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brandwatch and Muck Rack - **Competitive set**: Earned media measurement platforms - **Market**: Global - **Month measured**: Sep 2026 - **Brandwatch Share of Search**: 45.2% - **Muck Rack Share of Search**: 37% ## Is Brandwatch or Muck Rack more popular in search? - In September 2026, Brandwatch had more branded searches than Muck Rack among earned media measurement platforms worldwide. Brandwatch had about 49,500 branded searches, while Muck Rack had 40,500. Brandwatch made up 45.2% of all earned media measurement platform searches we track, and Muck Rack accounted for 37%. - Brandwatch was ahead of Muck Rack in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brandwatch’s share of searches among earned media measurement platforms worldwide moved from 48.7% to 45.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Muck Rack’s share of searches among earned media measurement platforms worldwide moved from 32.6% to 37%, and its estimated monthly branded searches held steady at 40.5K. ## Top earned media measurement platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Muck Rack was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brandwatch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Muck Rack was listed before Brandwatch in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meltwater | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Muck Rack | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Onclusive | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Cision | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | CoverageBook | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Brandwatch | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Signal AI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Truescope | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about earned media measurement platforms - Asked ChatGPT "Which earned media measurement platform should I use?": 1. Muck Rack, 2. Onclusive, 3. Meltwater, 4. CoverageBook - Asked ChatGPT "What are the best earned media measurement platforms?": 1. Meltwater, 2. Muck Rack, 3. Onclusive, 4. CoverageBook, 5. Brandwatch - Asked ChatGPT "What's the best earned media measurement platform for pr teams?": 1. Muck Rack, 2. Onclusive, 3. Meltwater, 4. Cision - Searched Google, AI Overview "pr measurement tools": 1. Meltwater, 2. Brandwatch, 3. CoverageBook - Searched Google, AI Overview "media coverage reports": 1. Cision, 2. Meltwater Not named in any answer: Signal AI and Truescope. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for earned media measurement platforms worldwide in September 2026? - In September 2026, Brandwatch gained share of searches among earned media measurement platforms worldwide, from 41.1% to 45.2%. - In September 2026, Muck Rack lost share of searches among earned media measurement platforms worldwide, from 41.1% to 37%. ## Month by month | Month | Brandwatch estimated searches | Brandwatch Share of Search | Brandwatch rank | Muck Rack estimated searches | Muck Rack Share of Search | Muck Rack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 48.7% | 1 | 40.5K | 32.6% | 2 | | Nov 2025 | 60.5K | 53.4% | 1 | 33.1K | 29.2% | 2 | | Dec 2025 | 49.5K | 49.4% | 1 | 33.1K | 33% | 2 | | Jan 2026 | 49.5K | 44.6% | 1 | 40.5K | 36.5% | 2 | | Feb 2026 | 49.5K | 44.6% | 1 | 40.5K | 36.5% | 2 | | Mar 2026 | 60.5K | 48.8% | 1 | 40.5K | 32.6% | 2 | | Apr 2026 | 49.5K | 44.7% | 1 | 40.5K | 36.6% | 2 | | May 2026 | 49.5K | 48.4% | 1 | 33.1K | 32.4% | 2 | | Jun 2026 | 49.5K | 43.8% | 1 | 40.5K | 35.8% | 2 | | Jul 2026 | 40.5K | 39.9% | 1 | 40.5K | 39.9% | 2 | | Aug 2026 | 40.5K | 41.1% | 1 | 40.5K | 41.1% | 2 | | Sep 2026 | 49.5K | 45.2% | 1 | 40.5K | 37% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Brandwatch’s and Muck Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brandwatch**: Measured on the search term “brandwatch”. - **Muck Rack**: Measured on the search term “muck rack”. - [Brandwatch profile](/demand/global-en/brands/brandwatch) - [Muck Rack profile](/demand/global-en/brands/muck-rack) - [All earned media measurement platforms worldwide](/demand/global-en/categories/earned-media-measurement-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brandwatch or Muck Rack more popular in search? In September 2026, Brandwatch had more branded searches than Muck Rack among earned media measurement platforms worldwide. Brandwatch had about 49,500 branded searches, while Muck Rack had 40,500. Brandwatch made up 45.2% of all earned media measurement platform searches we track, and Muck Rack accounted for 37%. ## Cite this page Brandwave. "Brandwatch vs Muck Rack: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/earned-media-measurement-platforms/compare/brandwatch-vs-muck-rack This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/earned-media-measurement-platforms/compare/brandwatch-vs-muck-rack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.