---
title: "Earned media measurement platforms: Which brands are most popular in search?"
description: "Compare tools that track media coverage and report the visibility of PR work. Share of Search among Onclusive, CoverageBook, Truescope, Memo and Signal AI, the earned media measurement platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/earned-media-measurement-platforms"
publisher: "Brandwave"
---

# Earned media measurement platforms: Which brands are most popular in search?

Compare tools that track media coverage and report the visibility of PR work. Share of Search among Onclusive, CoverageBook, Truescope, Memo and Signal AI, the earned media measurement platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Earned media measurement platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Onclusive, 62.7%

## Which brand is most popular in search among earned media measurement platforms worldwide?

- In August 2026, Onclusive was the most searched among earned media measurement platforms worldwide, with an estimated 5.5K branded searches and 62.7% estimated Share of Search within this set.
- CoverageBook is in 2nd place, 39.7 percentage points behind at 23.1% Share of Search.
- Across the 11 months ending August 2026, Onclusive’s estimated Share of Search among earned media measurement platforms worldwide decreased from 70.1% to 62.7%.
- Across the 11 months ending August 2026, CoverageBook’s estimated Share of Search among earned media measurement platforms worldwide increased from 20.7% to 23.1%.
- Across the 11 months ending August 2026, Truescope’s estimated Share of Search among earned media measurement platforms worldwide increased from 7.3% to 11.8%.
- Across the 11 months ending August 2026, Onclusive’s estimated Share of Search among earned media measurement platforms worldwide peaked at 72.4% in March 2026 and was lowest at 62.7% in August 2026.
- Across the 11 months ending August 2026, CoverageBook’s estimated Share of Search among earned media measurement platforms worldwide peaked at 23.7% in November 2025 and was lowest at 16.8% in July 2026.
- Across the 11 months ending August 2026, Truescope’s estimated Share of Search among earned media measurement platforms worldwide peaked at 12.9% in May 2026 and was lowest at 6.4% in December 2025.
- Across the 11 months ending August 2026, Memo and Signal AI held steady: their estimated Share of Search among earned media measurement platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Onclusive vs CoverageBook: compare search popularity](/demand/global-en/compare/coveragebook-vs-onclusive): 62.7% against 23.1% Share of Search.
- [Onclusive vs Truescope: compare search popularity](/demand/global-en/compare/onclusive-vs-truescope): 62.7% against 11.8% Share of Search.
- [CoverageBook vs Truescope: compare search popularity](/demand/global-en/compare/coveragebook-vs-truescope): 23.1% against 11.8% Share of Search.

## How did search popularity change for earned media measurement platforms worldwide in August 2026?

- In August 2026, CoverageBook gained estimated Share of Search among earned media measurement platforms worldwide, from 16.8% to 23.1%.
- In August 2026, Truescope gained estimated Share of Search among earned media measurement platforms worldwide, from 11.2% to 11.8%.
- In August 2026, Onclusive lost estimated Share of Search among earned media measurement platforms worldwide, from 69.9% to 62.7%.
- Estimated monthly branded searches for Signal AI worldwide rose 100% over 11 measured months, from 20 to 40 in August 2026.
- Estimated monthly branded searches for Memo worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Onclusive | 62.7% | 5.5K | -33.1% | Onclusive |
| 2 | CoverageBook | 23.1% | 2K | +2.5% | CoverageBook |
| 3 | Truescope | 11.8% | 1K | -21.2% | Truescope |
| 4 | Memo | 1.9% | 170 | -19.0% | Memo |
| 5 | Signal AI | 0.45% | 40 | 0.0% | Signal AI |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Onclusive | 10.1K | 70.1% | 1 |
| Oct 2025 | CoverageBook | 3K | 20.7% | 2 |
| Oct 2025 | Truescope | 1.1K | 7.3% | 3 |
| Oct 2025 | Memo | 260 | 1.8% | 4 |
| Oct 2025 | Signal AI | 20 | 0.14% | 5 |
| Nov 2025 | Onclusive | 8.3K | 66% | 1 |
| Nov 2025 | CoverageBook | 3K | 23.7% | 2 |
| Nov 2025 | Truescope | 1K | 8.1% | 3 |
| Nov 2025 | Memo | 260 | 2.1% | 4 |
| Nov 2025 | Signal AI | 20 | 0.16% | 5 |
| Dec 2025 | Onclusive | 8.2K | 70.7% | 1 |
| Dec 2025 | CoverageBook | 2.5K | 21% | 2 |
| Dec 2025 | Truescope | 750 | 6.4% | 3 |
| Dec 2025 | Memo | 210 | 1.8% | 4 |
| Dec 2025 | Signal AI | 10 | 0.09% | 5 |
| Jan 2026 | Onclusive | 8.3K | 68.7% | 1 |
| Jan 2026 | CoverageBook | 2.5K | 20.4% | 2 |
| Jan 2026 | Truescope | 1K | 8.6% | 3 |
| Jan 2026 | Memo | 260 | 2.2% | 4 |
| Jan 2026 | Signal AI | 20 | 0.17% | 5 |
| Feb 2026 | Onclusive | 8.3K | 69.5% | 1 |
| Feb 2026 | CoverageBook | 2.5K | 20.6% | 2 |
| Feb 2026 | Truescope | 910 | 7.6% | 3 |
| Feb 2026 | Memo | 260 | 2.2% | 4 |
| Feb 2026 | Signal AI | 20 | 0.17% | 5 |
| Mar 2026 | Onclusive | 10.2K | 72.4% | 1 |
| Mar 2026 | CoverageBook | 2.5K | 17.5% | 2 |
| Mar 2026 | Truescope | 1.1K | 7.6% | 3 |
| Mar 2026 | Memo | 320 | 2.3% | 4 |
| Mar 2026 | Signal AI | 20 | 0.14% | 5 |
| Apr 2026 | Onclusive | 8.4K | 72% | 1 |
| Apr 2026 | CoverageBook | 2K | 16.8% | 2 |
| Apr 2026 | Truescope | 1K | 8.9% | 3 |
| Apr 2026 | Memo | 210 | 1.8% | 4 |
| Apr 2026 | Signal AI | 50 | 0.43% | 5 |
| May 2026 | Onclusive | 6.9K | 65.7% | 1 |
| May 2026 | CoverageBook | 2K | 18.7% | 2 |
| May 2026 | Truescope | 1.4K | 12.9% | 3 |
| May 2026 | Memo | 260 | 2.5% | 4 |
| May 2026 | Signal AI | 20 | 0.19% | 5 |
| Jun 2026 | Onclusive | 8.2K | 68.7% | 1 |
| Jun 2026 | CoverageBook | 2.5K | 20.6% | 2 |
| Jun 2026 | Truescope | 1K | 8.6% | 3 |
| Jun 2026 | Memo | 210 | 1.8% | 4 |
| Jun 2026 | Signal AI | 40 | 0.33% | 5 |
| Jul 2026 | Onclusive | 8.3K | 69.9% | 1 |
| Jul 2026 | CoverageBook | 2K | 16.8% | 2 |
| Jul 2026 | Truescope | 1.3K | 11.2% | 3 |
| Jul 2026 | Memo | 210 | 1.8% | 4 |
| Jul 2026 | Signal AI | 40 | 0.34% | 5 |
| Aug 2026 | Onclusive | 5.5K | 62.7% | 1 |
| Aug 2026 | CoverageBook | 2K | 23.1% | 2 |
| Aug 2026 | Truescope | 1K | 11.8% | 3 |
| Aug 2026 | Memo | 170 | 1.9% | 4 |
| Aug 2026 | Signal AI | 40 | 0.45% | 5 |
| Sep 2026 | CoverageBook | — | — | — |
| Sep 2026 | Memo | — | — | — |
| Sep 2026 | Onclusive | — | — | — |
| Sep 2026 | Signal AI | — | — | — |
| Sep 2026 | Truescope | — | — | — |

## What is being compared

- **CoverageBook**: Measured on the search terms “coveragebook”, “coveragebook alternatives”, “coveragebook pricing” and “coveragebook.com”, summed into one figure.
- **Memo**: Measured on the search term “memo.co”.
- **Onclusive**: Measured on the search terms “onclusive”, “onclusive media monitoring”, “onclusive pr manager” and “onclusive.com”, summed into one figure.
- **Signal AI**: Measured on the search term “signal-ai.com”.
- **Truescope**: Measured on the search terms “truescope” and “truescope media monitoring”, summed into one figure.

- [CoverageBook](/demand/global-en/brands/coveragebook)
- [Memo](/demand/global-en/brands/memo)
- [Onclusive](/demand/global-en/brands/onclusive)
- [Signal AI](/demand/global-en/brands/signal-ai)
- [Truescope](/demand/global-en/brands/truescope)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among earned media measurement platforms worldwide?

In August 2026, Onclusive was the most searched among earned media measurement platforms worldwide, with an estimated 5.5K branded searches and 62.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Earned media measurement platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/earned-media-measurement-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/earned-media-measurement-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.