--- title: "Apple AirPods vs Bose: Which is searched more?" description: "Is Apple AirPods or Bose more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ear buds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ear-buds-brands/compare/airpods-vs-bose" publisher: "Brandwave" --- # Apple AirPods vs Bose: Which is searched more? Is Apple AirPods or Bose more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ear buds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple AirPods and Bose - **Competitive set**: Ear buds brands - **Market**: Global - **Month measured**: Sep 2026 - **Apple AirPods Share of Search**: 64.5% - **Bose Share of Search**: 1.6% ## Is Apple AirPods or Bose more popular in search? - In September 2026, Apple AirPods had more branded searches than Bose among ear buds brands worldwide. Apple AirPods had about 14.9 million branded searches, while Bose had 370,000. Apple AirPods made up 64.5% of all ear buds brand searches we track, and Bose accounted for 1.6%. - Apple AirPods was ahead of Bose in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple AirPods’ share of searches among ear buds brands worldwide moved from 70.4% to 64.5%, and its estimated monthly branded searches moved from 16.6M to 14.9M. - Across the 12 months ending September 2026, Bose’s share of searches among ear buds brands worldwide moved from 0.87% to 1.6%, and its estimated monthly branded searches moved from 203K to 370K. ## Top ear buds brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bose appeared in all five answers. Apple AirPods was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bose was listed before Apple AirPods in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Soundcore | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple AirPods | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | JBL | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about ear buds brands - Asked ChatGPT "Which ear buds brand should I buy?": 1. Sony, 2. Bose, 3. Soundcore, 4. Apple AirPods - Asked ChatGPT "What are the best ear buds brands?": 1. Sony, 2. Bose, 3. Soundcore, 4. Apple AirPods, 5. JBL - Asked ChatGPT "What's the best ear buds brand for everyday listening?": 1. Sony, 2. Bose, 3. Soundcore, 4. Apple AirPods - Searched Google, AI Overview "wireless ear buds": 1. Bose, 2. Apple AirPods, 3. Soundcore, 4. Sony - Searched Google, AI Overview "noise cancelling ear buds": 1. Sony, 2. Bose, 3. Soundcore, 4. JBL Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for ear buds brands worldwide in September 2026? - In September 2026, Apple AirPods gained share of searches among ear buds brands worldwide, from 59.9% to 64.5%. - In September 2026, Bose gained share of searches among ear buds brands worldwide, from 0.97% to 1.6%. ## Month by month | Month | Apple AirPods estimated searches | Apple AirPods Share of Search | Apple AirPods rank | Bose estimated searches | Bose Share of Search | Bose rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.6M | 70.4% | 1 | 203K | 0.87% | 5 | | Nov 2025 | 21M | 68.7% | 1 | 304K | 1% | 5 | | Dec 2025 | 21M | 68.1% | 1 | 304K | 0.99% | 5 | | Jan 2026 | 14.4M | 63.7% | 1 | 203K | 0.89% | 5 | | Feb 2026 | 11.1M | 63.4% | 1 | 167K | 0.95% | 5 | | Mar 2026 | 12.9M | 66% | 1 | 203K | 1% | 5 | | Apr 2026 | 11.1M | 58.9% | 1 | 167K | 0.89% | 5 | | May 2026 | 11.1M | 59.6% | 1 | 167K | 0.9% | 5 | | Jun 2026 | 11.5M | 60.5% | 1 | 167K | 0.88% | 5 | | Jul 2026 | 11.5M | 59.2% | 1 | 167K | 0.86% | 5 | | Aug 2026 | 12.6M | 59.9% | 1 | 203K | 0.97% | 5 | | Sep 2026 | 14.9M | 64.5% | 1 | 370K | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple AirPods’ and Bose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple AirPods**: Measured on the search terms “airpods”, “airpods 4”, “airpods pro” and “airpods pro 3”, summed into one figure. - **Bose**: Measured on the search terms “bluetooth speaker bose”, “bose ear buds” and “bose earbud”, summed into one figure. - [Apple AirPods profile](/demand/global-en/brands/airpods) - [Bose profile](/demand/global-en/brands/bose) - [All ear buds brands worldwide](/demand/global-en/categories/ear-buds-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple AirPods or Bose more popular in search? In September 2026, Apple AirPods had more branded searches than Bose among ear buds brands worldwide. Apple AirPods had about 14.9 million branded searches, while Bose had 370,000. Apple AirPods made up 64.5% of all ear buds brand searches we track, and Bose accounted for 1.6%. ## Cite this page Brandwave. "Apple AirPods vs Bose: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ear-buds-brands/compare/airpods-vs-bose This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ear-buds-brands/compare/airpods-vs-bose. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.