--- title: "Ear buds brands: Which are searched most?" description: "Compare the ear buds brands people buy. Share of Search among JBL, Sony and Bose, the ear buds brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ear-buds-brands" publisher: "Brandwave" --- # Ear buds brands: Which are searched most? Compare the ear buds brands people buy. Share of Search among JBL, Sony and Bose, the ear buds brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ear buds brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: JBL, 54.8% ## Which brand is most popular in search among ear buds brands worldwide? - In September 2026, JBL was the most searched among ear buds brands worldwide, with an estimated 4.4M branded searches and 54.8% estimated Share of Search within this set. - Sony is in 2nd place, 9.7 percentage points behind at 45.1% Share of Search. - Across the 12 months ending September 2026, JBL’s estimated Share of Search among ear buds brands worldwide decreased from 57.9% to 54.8%. - Across the 12 months ending September 2026, Sony’s estimated Share of Search among ear buds brands worldwide increased from 42.1% to 45.1%. - Across the 12 months ending September 2026, JBL’s estimated Share of Search among ear buds brands worldwide peaked at 62.6% in April 2026 and was lowest at 54% in February 2026. - Across the 12 months ending September 2026, Sony’s estimated Share of Search among ear buds brands worldwide peaked at 45.9% in February 2026 and was lowest at 37.4% in April 2026. - Across the 12 months ending September 2026, Bose held steady: its estimated Share of Search among ear buds brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [JBL vs Sony: compare search popularity](/demand/global-en/compare/jbl-vs-sony): 54.8% against 45.1% Share of Search. ## How did search popularity change for ear buds brands worldwide in September 2026? - In September 2026, Sony gained estimated Share of Search among ear buds brands worldwide, from 43.1% to 45.1%. - In September 2026, JBL lost estimated Share of Search among ear buds brands worldwide, from 56.9% to 54.8%. - Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | JBL | 54.8% | 4.4M | -9.7% | JBL | | 2 | Sony | 45.1% | 3.6M | -1.8% | Sony | | 3 | Bose | 0.02% | 1.9K | 0.0% | Bose | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | JBL | 4M | 57.9% | 1 | | Oct 2025 | Sony | 2.9M | 42.1% | 2 | | Oct 2025 | Bose | 2.4K | 0.03% | 3 | | Nov 2025 | JBL | 5.7M | 60.2% | 1 | | Nov 2025 | Sony | 3.8M | 39.8% | 2 | | Nov 2025 | Bose | 2.9K | 0.03% | 3 | | Dec 2025 | JBL | 6.1M | 61.3% | 1 | | Dec 2025 | Sony | 3.9M | 38.7% | 2 | | Dec 2025 | Bose | 2.9K | 0.03% | 3 | | Jan 2026 | JBL | 4.8M | 57.6% | 1 | | Jan 2026 | Sony | 3.6M | 42.4% | 2 | | Jan 2026 | Bose | 1.9K | 0.02% | 3 | | Feb 2026 | JBL | 3.4M | 54% | 1 | | Feb 2026 | Sony | 2.9M | 45.9% | 2 | | Feb 2026 | Bose | 1.6K | 0.03% | 3 | | Mar 2026 | JBL | 3.6M | 54.4% | 1 | | Mar 2026 | Sony | 3M | 45.6% | 2 | | Mar 2026 | Bose | 1.6K | 0.02% | 3 | | Apr 2026 | JBL | 4.9M | 62.6% | 1 | | Apr 2026 | Sony | 2.9M | 37.4% | 2 | | Apr 2026 | Bose | 1.9K | 0.02% | 3 | | May 2026 | JBL | 4.5M | 59.9% | 1 | | May 2026 | Sony | 3M | 40.1% | 2 | | May 2026 | Bose | 1.9K | 0.03% | 3 | | Jun 2026 | JBL | 4.6M | 60.7% | 1 | | Jun 2026 | Sony | 3M | 39.3% | 2 | | Jun 2026 | Bose | 1.9K | 0.02% | 3 | | Jul 2026 | JBL | 4.6M | 56.9% | 1 | | Jul 2026 | Sony | 3.5M | 43.1% | 2 | | Jul 2026 | Bose | 1.6K | 0.02% | 3 | | Aug 2026 | JBL | 4.8M | 56.9% | 1 | | Aug 2026 | Sony | 3.7M | 43.1% | 2 | | Aug 2026 | Bose | 1.9K | 0.02% | 3 | | Sep 2026 | JBL | 4.4M | 54.8% | 1 | | Sep 2026 | Sony | 3.6M | 45.1% | 2 | | Sep 2026 | Bose | 1.9K | 0.02% | 3 | ## What is being compared - **Bose**: Measured on the search term “bluetooth speaker bose”. - **JBL**: Measured on the search terms “jbl”, “jbl charge 6”, “jbl partybox” and “jbl speaker”, summed into one figure. - **Sony**: Measured on the search terms “sony”, “sony cyber shot” and “sony headphone”, summed into one figure. - [Bose](/demand/global-en/brands/bose) - [JBL](/demand/global-en/brands/jbl) - [Sony](/demand/global-en/brands/sony) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ear buds brands worldwide? In September 2026, JBL was the most searched among ear buds brands worldwide, with an estimated 4.4M branded searches and 54.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Ear buds brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ear-buds-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ear-buds-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.