---
title: "E-reader brands: Which are searched most?"
description: "Compare the e-reader brands people buy. Share of Search among Kindle, Kobo, reMarkable, Onyx Boox, Boox, PocketBook and Nook, the e-reader brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/e-reader-brands"
publisher: "Brandwave"
---

# E-reader brands: Which are searched most?

Compare the e-reader brands people buy. Share of Search among Kindle, Kobo, reMarkable, Onyx Boox, Boox, PocketBook and Nook, the e-reader brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: E-reader brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kindle, 61.1%

## Which brand is most popular in search among e-reader brands worldwide?

- In September 2026, Kindle was the most searched among e-reader brands worldwide, with an estimated 3.4M branded searches and 61.1% estimated Share of Search within this set.
- Kobo is in 2nd place, 46.1 percentage points behind at 15% Share of Search.
- Across the 12 months ending September 2026, Kindle’s estimated Share of Search among e-reader brands worldwide decreased from 64% to 61.1%.
- Across the 12 months ending September 2026, Kobo’s estimated Share of Search among e-reader brands worldwide increased from 12.9% to 15%.
- Across the 12 months ending September 2026, reMarkable’s estimated Share of Search among e-reader brands worldwide decreased from 12.9% to 12.3%.
- Across the 12 months ending September 2026, Onyx Boox’s estimated Share of Search among e-reader brands worldwide increased from 4.2% to 5%.
- Across the 12 months ending September 2026, Boox’s estimated Share of Search among e-reader brands worldwide increased from 3.8% to 4.5%.
- Across the 12 months ending September 2026, Kindle’s estimated Share of Search among e-reader brands worldwide peaked at 65.5% in November 2025 and was lowest at 61.1% in September 2026.
- Across the 12 months ending September 2026, Kobo’s estimated Share of Search among e-reader brands worldwide peaked at 18.3% in August 2026 and was lowest at 12.9% in October 2025.
- Across the 12 months ending September 2026, reMarkable’s estimated Share of Search among e-reader brands worldwide peaked at 12.9% in October 2025 and was lowest at 8.7% in April 2026.
- Across the 12 months ending September 2026, Onyx Boox’s estimated Share of Search among e-reader brands worldwide peaked at 5% in September 2026 and was lowest at 3.5% in January 2026.
- Across the 12 months ending September 2026, Boox’s estimated Share of Search among e-reader brands worldwide peaked at 4.5% in September 2026 and was lowest at 3.2% in January 2026.
- Across the 12 months ending September 2026, PocketBook and Nook held steady: their estimated Share of Search among e-reader brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kindle vs Kobo: compare search popularity](/demand/global-en/compare/kindle-vs-kobo): 61.1% against 15% Share of Search.
- [Kindle vs reMarkable: compare search popularity](/demand/global-en/compare/kindle-vs-remarkable): 61.1% against 12.3% Share of Search.
- [Kindle vs Onyx Boox: compare search popularity](/demand/global-en/compare/kindle-vs-onyx-boox): 61.1% against 5% Share of Search.
- [Kindle vs Boox: compare search popularity](/demand/global-en/compare/boox-vs-kindle): 61.1% against 4.5% Share of Search.
- [Kobo vs reMarkable: compare search popularity](/demand/global-en/compare/kobo-vs-remarkable): 15% against 12.3% Share of Search.
- [Kobo vs Onyx Boox: compare search popularity](/demand/global-en/compare/kobo-vs-onyx-boox): 15% against 5% Share of Search.
- [Kobo vs Boox: compare search popularity](/demand/global-en/compare/boox-vs-kobo): 15% against 4.5% Share of Search.
- [reMarkable vs Onyx Boox: compare search popularity](/demand/global-en/compare/onyx-boox-vs-remarkable): 12.3% against 5% Share of Search.
- [reMarkable vs Boox: compare search popularity](/demand/global-en/compare/boox-vs-remarkable): 12.3% against 4.5% Share of Search.
- [Onyx Boox vs Boox: compare search popularity](/demand/global-en/compare/boox-vs-onyx-boox): 5% against 4.5% Share of Search.

## How did search popularity change for e-reader brands worldwide in September 2026?

- In September 2026, reMarkable gained estimated Share of Search among e-reader brands worldwide, from 10.1% to 12.3%.
- In September 2026, Boox gained estimated Share of Search among e-reader brands worldwide, from 3.7% to 4.5%.
- In September 2026, Onyx Boox gained estimated Share of Search among e-reader brands worldwide, from 4.2% to 5%.
- In September 2026, Kobo lost estimated Share of Search among e-reader brands worldwide, from 18.3% to 15%.
- Estimated monthly branded searches for Nook worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kindle | 61.1% | 3.4M | 0.0% | Amazon |
| 2 | Kobo | 15% | 823K | -17.7% | Kobo |
| 3 | reMarkable | 12.3% | 673K | +22.4% | reMarkable |
| 4 | Onyx Boox | 5% | 273K | +19.7% | Onyx Boox |
| 5 | Boox | 4.5% | 246K | +22.4% | Boox |
| 6 | PocketBook | 2% | 110K | -18.5% | PocketBook |
| 7 | Nook | 0.08% | 4.4K | -18.5% | Nook |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kindle | 3.4M | 64% | 1 |
| Oct 2025 | Kobo | 673K | 12.9% | 2 |
| Oct 2025 | reMarkable | 673K | 12.9% | 3 |
| Oct 2025 | Onyx Boox | 219K | 4.2% | 4 |
| Oct 2025 | Boox | 201K | 3.8% | 5 |
| Oct 2025 | PocketBook | 110K | 2.1% | 6 |
| Oct 2025 | Nook | 5.4K | 0.1% | 7 |
| Nov 2025 | Kindle | 4.1M | 65.5% | 1 |
| Nov 2025 | Kobo | 823K | 13.2% | 2 |
| Nov 2025 | reMarkable | 673K | 10.8% | 3 |
| Nov 2025 | Onyx Boox | 268K | 4.3% | 4 |
| Nov 2025 | Boox | 246K | 3.9% | 5 |
| Nov 2025 | PocketBook | 135K | 2.2% | 6 |
| Nov 2025 | Nook | 6.6K | 0.11% | 7 |
| Dec 2025 | Kindle | 4.1M | 63.7% | 1 |
| Dec 2025 | Kobo | 1M | 15.6% | 2 |
| Dec 2025 | reMarkable | 673K | 10.5% | 3 |
| Dec 2025 | Onyx Boox | 273K | 4.3% | 4 |
| Dec 2025 | Boox | 246K | 3.8% | 5 |
| Dec 2025 | PocketBook | 135K | 2.1% | 6 |
| Dec 2025 | Nook | 6.6K | 0.1% | 7 |
| Jan 2026 | Kindle | 4.1M | 64.6% | 1 |
| Jan 2026 | Kobo | 1M | 15.8% | 2 |
| Jan 2026 | reMarkable | 673K | 10.6% | 3 |
| Jan 2026 | Onyx Boox | 223K | 3.5% | 4 |
| Jan 2026 | Boox | 201K | 3.2% | 5 |
| Jan 2026 | PocketBook | 135K | 2.1% | 6 |
| Jan 2026 | Nook | 6.6K | 0.1% | 7 |
| Feb 2026 | Kindle | 3.4M | 64.6% | 1 |
| Feb 2026 | Kobo | 823K | 15.9% | 2 |
| Feb 2026 | reMarkable | 550K | 10.6% | 3 |
| Feb 2026 | Onyx Boox | 183K | 3.5% | 4 |
| Feb 2026 | Boox | 165K | 3.2% | 5 |
| Feb 2026 | PocketBook | 110K | 2.1% | 6 |
| Feb 2026 | Nook | 5.4K | 0.1% | 7 |
| Mar 2026 | Kindle | 3.4M | 63.7% | 1 |
| Mar 2026 | Kobo | 823K | 15.7% | 2 |
| Mar 2026 | reMarkable | 550K | 10.5% | 3 |
| Mar 2026 | Onyx Boox | 219K | 4.2% | 4 |
| Mar 2026 | Boox | 201K | 3.8% | 5 |
| Mar 2026 | PocketBook | 110K | 2.1% | 6 |
| Mar 2026 | Nook | 5.4K | 0.1% | 7 |
| Apr 2026 | Kindle | 3.4M | 64.9% | 1 |
| Apr 2026 | Kobo | 823K | 15.9% | 2 |
| Apr 2026 | reMarkable | 450K | 8.7% | 3 |
| Apr 2026 | Onyx Boox | 223K | 4.3% | 4 |
| Apr 2026 | Boox | 201K | 3.9% | 5 |
| Apr 2026 | PocketBook | 110K | 2.1% | 6 |
| Apr 2026 | Nook | 5.4K | 0.1% | 7 |
| May 2026 | Kindle | 3.4M | 63.6% | 1 |
| May 2026 | Kobo | 823K | 15.6% | 2 |
| May 2026 | reMarkable | 550K | 10.4% | 3 |
| May 2026 | Onyx Boox | 228K | 4.3% | 4 |
| May 2026 | Boox | 201K | 3.8% | 5 |
| May 2026 | PocketBook | 110K | 2.1% | 6 |
| May 2026 | Nook | 5.4K | 0.1% | 7 |
| Jun 2026 | Kindle | 3.4M | 63.6% | 1 |
| Jun 2026 | Kobo | 823K | 15.6% | 2 |
| Jun 2026 | reMarkable | 550K | 10.4% | 3 |
| Jun 2026 | Onyx Boox | 223K | 4.2% | 4 |
| Jun 2026 | Boox | 201K | 3.8% | 5 |
| Jun 2026 | PocketBook | 110K | 2.1% | 6 |
| Jun 2026 | Nook | 6.6K | 0.13% | 7 |
| Jul 2026 | Kindle | 3.4M | 64.9% | 1 |
| Jul 2026 | Kobo | 823K | 15.9% | 2 |
| Jul 2026 | reMarkable | 450K | 8.7% | 3 |
| Jul 2026 | Onyx Boox | 223K | 4.3% | 4 |
| Jul 2026 | Boox | 201K | 3.9% | 5 |
| Jul 2026 | PocketBook | 110K | 2.1% | 6 |
| Jul 2026 | Nook | 5.4K | 0.1% | 7 |
| Aug 2026 | Kindle | 3.4M | 61.2% | 1 |
| Aug 2026 | Kobo | 1M | 18.3% | 2 |
| Aug 2026 | reMarkable | 550K | 10.1% | 3 |
| Aug 2026 | Onyx Boox | 228K | 4.2% | 4 |
| Aug 2026 | Boox | 201K | 3.7% | 5 |
| Aug 2026 | PocketBook | 135K | 2.5% | 6 |
| Aug 2026 | Nook | 5.4K | 0.1% | 7 |
| Sep 2026 | Kindle | 3.4M | 61.1% | 1 |
| Sep 2026 | Kobo | 823K | 15% | 2 |
| Sep 2026 | reMarkable | 673K | 12.3% | 3 |
| Sep 2026 | Onyx Boox | 273K | 5% | 4 |
| Sep 2026 | Boox | 246K | 4.5% | 5 |
| Sep 2026 | PocketBook | 110K | 2% | 6 |
| Sep 2026 | Nook | 4.4K | 0.08% | 7 |

## What is being compared

- **Boox**: Measured on the search term “boox”.
- **Kindle**: Measured on the search term “kindle”.
- **Kobo**: Measured on the search term “kobo”.
- **Nook**: Measured on the search term “nook ereader”.
- **Onyx Boox**: Measured on the search terms “boox ereader” and “onyx boox”, summed into one figure.
- **PocketBook**: Measured on the search term “pocketbook”.
- **reMarkable**: Measured on the search term “remarkable”.

- [Boox](/demand/global-en/brands/boox)
- [Kindle](/demand/global-en/brands/kindle)
- [Kobo](/demand/global-en/brands/kobo)
- [Nook](/demand/global-en/brands/nook)
- [Onyx Boox](/demand/global-en/brands/onyx-boox)
- [PocketBook](/demand/global-en/brands/pocketbook)
- [reMarkable](/demand/global-en/brands/remarkable)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among e-reader brands worldwide?

In September 2026, Kindle was the most searched among e-reader brands worldwide, with an estimated 3.4M branded searches and 61.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "E-reader brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/e-reader-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/e-reader-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.