--- title: "E-learning authoring tools: Which are searched most?" description: "Compare the tools teams build online courses with. Share of Search among iSpring, Adobe Captivate, Elucidat and Articulate, the e-learning authoring tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/e-learning-authoring-tools" publisher: "Brandwave" --- # E-learning authoring tools: Which are searched most? Compare the tools teams build online courses with. Share of Search among iSpring, Adobe Captivate, Elucidat and Articulate, the e-learning authoring tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: E-learning authoring tools - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: iSpring, 73.7% ## Which brand is most popular in search among e-learning authoring tools worldwide? - In September 2026, iSpring was the most searched among e-learning authoring tools worldwide, with an estimated 33.1K branded searches and 73.7% estimated Share of Search within this set. - Adobe Captivate is in 2nd place, 51.7 percentage points behind at 22% Share of Search. - Across the 12 months ending September 2026, iSpring’s estimated Share of Search among e-learning authoring tools worldwide increased from 65.1% to 73.7%. - Across the 12 months ending September 2026, Adobe Captivate’s estimated Share of Search among e-learning authoring tools worldwide decreased from 29.1% to 22%. - Across the 12 months ending September 2026, Elucidat’s estimated Share of Search among e-learning authoring tools worldwide decreased from 5.8% to 4.2%. - Across the 12 months ending September 2026, iSpring’s estimated Share of Search among e-learning authoring tools worldwide peaked at 74.3% in June 2026 and was lowest at 65.1% in October 2025. - Across the 12 months ending September 2026, Adobe Captivate’s estimated Share of Search among e-learning authoring tools worldwide peaked at 29.4% in November 2025 and was lowest at 22% in April 2026. - Across the 12 months ending September 2026, Elucidat’s estimated Share of Search among e-learning authoring tools worldwide peaked at 5.8% in October 2025 and was lowest at 3.4% in July 2026. - Across the 12 months ending September 2026, Articulate held steady: its estimated Share of Search among e-learning authoring tools worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [iSpring vs Adobe Captivate: compare search popularity](/demand/global-en/compare/adobe-captivate-vs-ispring): 73.7% against 22% Share of Search. - [iSpring vs Elucidat: compare search popularity](/demand/global-en/compare/elucidat-vs-ispring): 73.7% against 4.2% Share of Search. - [Adobe Captivate vs Elucidat: compare search popularity](/demand/global-en/compare/adobe-captivate-vs-elucidat): 22% against 4.2% Share of Search. ## How did search popularity change for e-learning authoring tools worldwide in September 2026? - In September 2026, iSpring gained estimated Share of Search among e-learning authoring tools worldwide, from 69.6% to 73.7%. - In September 2026, Adobe Captivate lost estimated Share of Search among e-learning authoring tools worldwide, from 25.4% to 22%. - In September 2026, Elucidat lost estimated Share of Search among e-learning authoring tools worldwide, from 4.9% to 4.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | iSpring | 73.7% | 33.1K | +22.1% | iSpring | | 2 | Adobe Captivate | 22% | 9.9K | 0.0% | Adobe Captivate | | 3 | Elucidat | 4.2% | 1.9K | 0.0% | Elucidat | | 4 | Articulate | 0.02% | 10 | 0.0% | Articulate | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | iSpring | 40.5K | 65.1% | 1 | | Oct 2025 | Adobe Captivate | 18.1K | 29.1% | 2 | | Oct 2025 | Elucidat | 3.6K | 5.8% | 3 | | Oct 2025 | Articulate | 10 | 0.02% | 4 | | Nov 2025 | iSpring | 40.5K | 65.8% | 1 | | Nov 2025 | Adobe Captivate | 18.1K | 29.4% | 2 | | Nov 2025 | Elucidat | 2.9K | 4.7% | 3 | | Nov 2025 | Articulate | 10 | 0.02% | 4 | | Dec 2025 | iSpring | 33.1K | 70.3% | 1 | | Dec 2025 | Adobe Captivate | 12.1K | 25.7% | 2 | | Dec 2025 | Elucidat | 1.9K | 4% | 3 | | Dec 2025 | Articulate | 10 | 0.02% | 4 | | Jan 2026 | iSpring | 33.1K | 65.8% | 1 | | Jan 2026 | Adobe Captivate | 14.8K | 29.4% | 2 | | Jan 2026 | Elucidat | 2.4K | 4.8% | 3 | | Jan 2026 | Articulate | 10 | 0.02% | 4 | | Feb 2026 | iSpring | 33.1K | 65.1% | 1 | | Feb 2026 | Adobe Captivate | 14.8K | 29.1% | 2 | | Feb 2026 | Elucidat | 2.9K | 5.7% | 3 | | Feb 2026 | Articulate | 10 | 0.02% | 4 | | Mar 2026 | iSpring | 40.5K | 70.2% | 1 | | Mar 2026 | Adobe Captivate | 14.8K | 25.6% | 2 | | Mar 2026 | Elucidat | 2.4K | 4.2% | 3 | | Mar 2026 | Articulate | 10 | 0.02% | 4 | | Apr 2026 | iSpring | 40.5K | 73.6% | 1 | | Apr 2026 | Adobe Captivate | 12.1K | 22% | 2 | | Apr 2026 | Elucidat | 2.4K | 4.4% | 3 | | Apr 2026 | Articulate | 10 | 0.02% | 4 | | May 2026 | iSpring | 33.1K | 70.3% | 1 | | May 2026 | Adobe Captivate | 12.1K | 25.7% | 2 | | May 2026 | Elucidat | 1.9K | 4% | 3 | | May 2026 | Articulate | 10 | 0.02% | 4 | | Jun 2026 | iSpring | 40.5K | 74.3% | 1 | | Jun 2026 | Adobe Captivate | 12.1K | 22.2% | 2 | | Jun 2026 | Elucidat | 1.9K | 3.5% | 3 | | Jun 2026 | Articulate | 10 | 0.02% | 4 | | Jul 2026 | iSpring | 33.1K | 70.7% | 1 | | Jul 2026 | Adobe Captivate | 12.1K | 25.8% | 2 | | Jul 2026 | Elucidat | 1.6K | 3.4% | 3 | | Jul 2026 | Articulate | 10 | 0.02% | 4 | | Aug 2026 | iSpring | 27.1K | 69.6% | 1 | | Aug 2026 | Adobe Captivate | 9.9K | 25.4% | 2 | | Aug 2026 | Elucidat | 1.9K | 4.9% | 3 | | Aug 2026 | Articulate | 10 | 0.03% | 4 | | Sep 2026 | iSpring | 33.1K | 73.7% | 1 | | Sep 2026 | Adobe Captivate | 9.9K | 22% | 2 | | Sep 2026 | Elucidat | 1.9K | 4.2% | 3 | | Sep 2026 | Articulate | 10 | 0.02% | 4 | ## What is being compared - **Adobe Captivate**: Measured on the search term “adobe captivate”. - **Articulate**: Measured on the search term “articulate authoring”. - **Elucidat**: Measured on the search term “elucidat”. - **iSpring**: Measured on the search term “ispring”. - [Adobe Captivate](/demand/global-en/brands/adobe-captivate) - [Articulate](/demand/global-en/brands/articulate) - [Elucidat](/demand/global-en/brands/elucidat) - [iSpring](/demand/global-en/brands/ispring) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among e-learning authoring tools worldwide? In September 2026, iSpring was the most searched among e-learning authoring tools worldwide, with an estimated 33.1K branded searches and 73.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "E-learning authoring tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/e-learning-authoring-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/e-learning-authoring-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.