--- title: "Brooklinen vs The Company Store: Which is searched more?" description: "Is Brooklinen or The Company Store more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Duvet cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/duvet-cover-brands/compare/brooklinen-vs-the-company-store" publisher: "Brandwave" --- # Brooklinen vs The Company Store: Which is searched more? Is Brooklinen or The Company Store more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Duvet cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooklinen and The Company Store - **Competitive set**: Duvet cover brands - **Market**: Global - **Month measured**: Sep 2026 - **Brooklinen Share of Search**: 20.1% - **The Company Store Share of Search**: 13.4% ## Is Brooklinen or The Company Store more popular in search? - In September 2026, Brooklinen had more branded searches than The Company Store among duvet cover brands worldwide. Brooklinen had about 165,000 branded searches, while The Company Store had 110,000. Brooklinen made up 20.1% of all duvet cover brand searches we track, and The Company Store accounted for 13.4%. - Brooklinen was ahead of The Company Store in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brooklinen’s share of searches among duvet cover brands worldwide moved from 18.5% to 20.1%, and its estimated monthly branded searches moved from 135K to 165K. - Across the 12 months ending September 2026, The Company Store’s share of searches among duvet cover brands worldwide moved from 15.1% to 13.4%, and its estimated monthly branded searches held steady at 110K. ## Top duvet cover brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Brooklinen was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Company Store was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Brooklinen was listed before The Company Store in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Quince | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Brooklinen | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Parachute | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | The Company Store | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Cozy Earth | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about duvet cover brands - Asked ChatGPT "Which duvet cover brand should I buy?": 1. Brooklinen, 2. Quince, 3. Parachute, 4. The Company Store - Asked ChatGPT "What are the best duvet cover brands?": 1. Brooklinen, 2. Parachute, 3. Quince, 4. Cozy Earth - Asked ChatGPT "What's the best duvet cover brand for a bedroom refresh?": 1. Brooklinen, 2. Quince, 3. Parachute, 4. The Company Store - Searched Google, AI Overview "linen duvet cover": 1. Quince, 2. Parachute Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for duvet cover brands worldwide in September 2026? - In September 2026, Brooklinen gained share of searches among duvet cover brands worldwide, from 17.4% to 20.1%. - In September 2026, The Company Store lost share of searches among duvet cover brands worldwide, from 14.2% to 13.4%. ## Month by month | Month | Brooklinen estimated searches | Brooklinen Share of Search | Brooklinen rank | The Company Store estimated searches | The Company Store Share of Search | The Company Store rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 18.5% | 3 | 110K | 15.1% | 4 | | Nov 2025 | 246K | 21.5% | 3 | 165K | 14.4% | 4 | | Dec 2025 | 165K | 16% | 3 | 135K | 13.1% | 4 | | Jan 2026 | 135K | 17.2% | 3 | 110K | 14% | 4 | | Feb 2026 | 110K | 18% | 3 | 90.5K | 14.8% | 4 | | Mar 2026 | 135K | 18.9% | 2 | 110K | 15.4% | 4 | | Apr 2026 | 135K | 19.6% | 2 | 90.5K | 13.1% | 4 | | May 2026 | 165K | 19.5% | 2 | 110K | 13% | 4 | | Jun 2026 | 135K | 19.8% | 2 | 110K | 16.1% | 4 | | Jul 2026 | 135K | 19.5% | 2 | 110K | 15.9% | 4 | | Aug 2026 | 135K | 17.4% | 2 | 110K | 14.2% | 4 | | Sep 2026 | 165K | 20.1% | 2 | 110K | 13.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Brooklinen’s and The Company Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooklinen**: Measured on the search term “brooklinen”. - **The Company Store**: Measured on the search term “the company store”. - [Brooklinen profile](/demand/global-en/brands/brooklinen) - [The Company Store profile](/demand/global-en/brands/the-company-store) - [All duvet cover brands worldwide](/demand/global-en/categories/duvet-cover-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brooklinen or The Company Store more popular in search? In September 2026, Brooklinen had more branded searches than The Company Store among duvet cover brands worldwide. Brooklinen had about 165,000 branded searches, while The Company Store had 110,000. Brooklinen made up 20.1% of all duvet cover brand searches we track, and The Company Store accounted for 13.4%. ## Cite this page Brandwave. "Brooklinen vs The Company Store: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/duvet-cover-brands/compare/brooklinen-vs-the-company-store This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/duvet-cover-brands/compare/brooklinen-vs-the-company-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.