--- title: "Brooklinen vs Quince: Which is searched more?" description: "Is Brooklinen or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Duvet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/duvet-brands/compare/brooklinen-vs-quince" publisher: "Brandwave" --- # Brooklinen vs Quince: Which is searched more? Is Brooklinen or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Duvet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooklinen and Quince - **Competitive set**: Duvet brands - **Market**: Global - **Month measured**: Sep 2026 - **Brooklinen Share of Search**: 17.8% - **Quince Share of Search**: 42.2% ## Is Brooklinen or Quince more popular in search? - In September 2026, Quince had more branded searches than Brooklinen among duvet brands worldwide. Quince had about 392,000 branded searches, while Brooklinen had 165,000. Quince made up 42.2% of all duvet brand searches we track, and Brooklinen accounted for 17.8%. - Quince was ahead of Brooklinen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brooklinen’s share of searches among duvet brands worldwide moved from 16.2% to 17.8%, and its estimated monthly branded searches moved from 135K to 165K. - Across the 12 months ending September 2026, Quince’s share of searches among duvet brands worldwide moved from 32.3% to 42.2%, and its estimated monthly branded searches moved from 269K to 392K. ## Top duvet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Brooklinen was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Quince was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Brooklinen was listed before Quince in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooklinen | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Boll & Branch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Quince | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | The Company Store | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Parachute | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Silentnight | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Emma Sleep | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Slumberdown | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Simba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about duvet brands - Asked ChatGPT "Which duvet brand should I buy?": 1. Brooklinen, 2. Quince, 3. Parachute, 4. Boll & Branch, 5. The Company Store - Asked ChatGPT "What are the best duvet brands?": 1. Brooklinen, 2. Boll & Branch, 3. Quince, 4. Parachute, 5. The Company Store - Asked ChatGPT "What's the best duvet brand for a warm bed?": 1. The Company Store, 2. Brooklinen, 3. Boll & Branch - Searched Google, AI Overview "hypoallergenic duvet": named none of the brands we track Not named in any answer: Silentnight, Emma Sleep, Slumberdown and Simba. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for duvet brands worldwide in September 2026? - In September 2026, Brooklinen gained share of searches among duvet brands worldwide, from 15.2% to 17.8%. - In September 2026, Quince lost share of searches among duvet brands worldwide, from 43.5% to 42.2%. ## Month by month | Month | Brooklinen estimated searches | Brooklinen Share of Search | Brooklinen rank | Quince estimated searches | Quince Share of Search | Quince rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 16.2% | 2 | 269K | 32.3% | 1 | | Nov 2025 | 246K | 17.4% | 3 | 340K | 24.1% | 2 | | Dec 2025 | 165K | 8.5% | 3 | 413K | 21.4% | 2 | | Jan 2026 | 135K | 14.4% | 3 | 326K | 34.8% | 1 | | Feb 2026 | 110K | 15.7% | 2 | 264K | 37.6% | 1 | | Mar 2026 | 135K | 16.1% | 2 | 319K | 38% | 1 | | Apr 2026 | 135K | 17.3% | 2 | 316K | 40.5% | 1 | | May 2026 | 165K | 17.6% | 2 | 386K | 41% | 1 | | Jun 2026 | 135K | 16.8% | 2 | 315K | 39.2% | 1 | | Jul 2026 | 135K | 16.5% | 2 | 315K | 38.5% | 1 | | Aug 2026 | 135K | 15.2% | 2 | 387K | 43.5% | 1 | | Sep 2026 | 165K | 17.8% | 2 | 392K | 42.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Brooklinen’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooklinen**: Measured on the search term “brooklinen”. - **Quince**: Measured on the search terms “quince cashmere”, “quince clothing” and “quince.com”, summed into one figure. - [Brooklinen profile](/demand/global-en/brands/brooklinen) - [Quince profile](/demand/global-en/brands/quince) - [All duvet brands worldwide](/demand/global-en/categories/duvet-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brooklinen or Quince more popular in search? In September 2026, Quince had more branded searches than Brooklinen among duvet brands worldwide. Quince had about 392,000 branded searches, while Brooklinen had 165,000. Quince made up 42.2% of all duvet brand searches we track, and Brooklinen accounted for 17.8%. ## Cite this page Brandwave. "Brooklinen vs Quince: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/duvet-brands/compare/brooklinen-vs-quince This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/duvet-brands/compare/brooklinen-vs-quince. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.