---
title: "Brooklinen vs Emma Sleep: Which is more popular by branded search?"
description: "Which is more popular in search, Brooklinen or Emma Sleep? Compare estimated monthly branded-search demand and Share of Search inside the Duvet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/duvet-brands/compare/brooklinen-vs-emma-sleep"
publisher: "Brandwave"
---

# Brooklinen vs Emma Sleep: Which is more popular by branded search?

Which is more popular in search, Brooklinen or Emma Sleep? Compare estimated monthly branded-search demand and Share of Search inside the Duvet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brooklinen and Emma Sleep
- **Competitive set**: Duvet brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Brooklinen Share of Search**: 36.6%
- **Emma Sleep Share of Search**: 13.6%

## Which is more popular in search, Brooklinen or Emma Sleep?

- In August 2026, Brooklinen had more branded searches than Emma Sleep among duvet brands worldwide. Brooklinen was estimated to have 163K branded searches compared to Emma Sleep’s 60.5K, and held a 36.6% Share of Search versus Emma Sleep’s 13.6%.
- Brooklinen was ahead of Emma Sleep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among duvet brands worldwide moved from 32.8% to 36.6%, and its estimated monthly branded searches moved from 159K to 163K.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among duvet brands worldwide moved from 12.5% to 13.6%, and its estimated monthly branded searches held steady at 60.5K.

## How did search popularity change for duvet brands worldwide in August 2026?

- In August 2026, Emma Sleep gained estimated Share of Search among duvet brands worldwide, from 12.1% to 13.6%.
- In August 2026, Brooklinen lost estimated Share of Search among duvet brands worldwide, from 39.5% to 36.6%.

## Month by month

| Month | Brooklinen estimated searches | Brooklinen Share of Search | Brooklinen rank | Emma Sleep estimated searches | Emma Sleep Share of Search | Emma Sleep rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 159K | 32.8% | 1 | 60.5K | 12.5% | 4 |
| Nov 2025 | 280K | 30.3% | 2 | 90.5K | 9.8% | 4 |
| Dec 2025 | 198K | 14.5% | 2 | 49.5K | 3.6% | 4 |
| Jan 2026 | 163K | 24.2% | 3 | 74K | 11% | 5 |
| Feb 2026 | 133K | 32.4% | 1 | 49.5K | 12% | 5 |
| Mar 2026 | 161K | 37.2% | 1 | 49.5K | 11.4% | 5 |
| Apr 2026 | 157K | 39.9% | 1 | 49.5K | 12.6% | 4 |
| May 2026 | 192K | 41.4% | 1 | 49.5K | 10.7% | 5 |
| Jun 2026 | 162K | 43.9% | 1 | 49.5K | 13.4% | 4 |
| Jul 2026 | 161K | 39.5% | 1 | 49.5K | 12.1% | 5 |
| Aug 2026 | 163K | 36.6% | 1 | 60.5K | 13.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brooklinen’s and Emma Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brooklinen**: Measured on the search terms “brooklinen”, “brooklinen bedding”, “brooklinen classic”, “brooklinen com”, “brooklinen linen”, “brooklinen luxe”, “brooklinen sheets” and “linen brooklinen”, summed into one figure.
- **Emma Sleep**: Measured on the search term “emma sleep”.

- [Brooklinen profile](/demand/global-en/brands/brooklinen)
- [Emma Sleep profile](/demand/global-en/brands/emma-sleep)
- [All duvet brands worldwide](/demand/global-en/categories/duvet-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brooklinen or Emma Sleep?

In August 2026, Brooklinen had more branded searches than Emma Sleep among duvet brands worldwide. Brooklinen was estimated to have 163K branded searches compared to Emma Sleep’s 60.5K, and held a 36.6% Share of Search versus Emma Sleep’s 13.6%.

## Cite this page

Brandwave. "Brooklinen vs Emma Sleep: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/duvet-brands/compare/brooklinen-vs-emma-sleep

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/duvet-brands/compare/brooklinen-vs-emma-sleep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.