---
title: "Duvet brands: Which brands are most popular in search?"
description: "Compare the duvet brands shoppers choose between. Share of Search among Brooklinen, Simba, Silentnight, Parachute, Emma Sleep and Slumberdown, the duvet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/duvet-brands"
publisher: "Brandwave"
---

# Duvet brands: Which brands are most popular in search?

Compare the duvet brands shoppers choose between. Share of Search among Brooklinen, Simba, Silentnight, Parachute, Emma Sleep and Slumberdown, the duvet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Duvet brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Brooklinen, 36.6%

## Which brand is most popular in search among duvet brands worldwide?

- In August 2026, Brooklinen was the most searched among duvet brands worldwide, with an estimated 163K branded searches and 36.6% estimated Share of Search within this set.
- Simba is in 2nd place, 18.8 percentage points behind at 17.8% Share of Search.
- Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among duvet brands worldwide increased from 32.8% to 36.6%.
- Across the 11 months ending August 2026, Simba’s estimated Share of Search among duvet brands worldwide increased from 16.9% to 17.8%.
- Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among duvet brands worldwide decreased from 27.8% to 16.6%.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among duvet brands worldwide increased from 9.4% to 14.9%.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among duvet brands worldwide increased from 12.5% to 13.6%.
- Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among duvet brands worldwide peaked at 43.9% in June 2026 and was lowest at 14.5% in December 2025.
- Across the 11 months ending August 2026, Simba’s estimated Share of Search among duvet brands worldwide peaked at 18.6% in March 2026 and was lowest at 4.9% in December 2025.
- Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among duvet brands worldwide peaked at 73.2% in December 2025 and was lowest at 16.4% in June 2026.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among duvet brands worldwide peaked at 25.2% in January 2026 and was lowest at 3.5% in December 2025.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among duvet brands worldwide peaked at 13.6% in August 2026 and was lowest at 3.6% in December 2025.
- Across the 11 months ending August 2026, Simba rose from 3rd to 2nd among duvet brands worldwide.
- Across the 11 months ending August 2026, Silentnight fell from 2nd to 3rd among duvet brands worldwide.
- Across the 11 months ending August 2026, Parachute rose from 5th to 4th among duvet brands worldwide.
- Across the 11 months ending August 2026, Emma Sleep fell from 4th to 5th among duvet brands worldwide.
- Across the 11 months ending August 2026, Slumberdown held steady: its estimated Share of Search among duvet brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Brooklinen vs Simba: compare search popularity](/demand/global-en/compare/brooklinen-vs-simba-sleep): 36.6% against 17.8% Share of Search.
- [Brooklinen vs Silentnight: compare search popularity](/demand/global-en/compare/brooklinen-vs-silentnight): 36.6% against 16.6% Share of Search.
- [Brooklinen vs Parachute: compare search popularity](/demand/global-en/compare/brooklinen-vs-parachute): 36.6% against 14.9% Share of Search.
- [Brooklinen vs Emma Sleep: compare search popularity](/demand/global-en/compare/brooklinen-vs-emma-sleep): 36.6% against 13.6% Share of Search.
- [Simba vs Silentnight: compare search popularity](/demand/global-en/compare/silentnight-vs-simba-sleep): 17.8% against 16.6% Share of Search.
- [Simba vs Parachute: compare search popularity](/demand/global-en/compare/parachute-vs-simba-sleep): 17.8% against 14.9% Share of Search.
- [Simba vs Emma Sleep: compare search popularity](/demand/global-en/compare/emma-sleep-vs-simba-sleep): 17.8% against 13.6% Share of Search.
- [Silentnight vs Parachute: compare search popularity](/demand/global-en/compare/parachute-vs-silentnight): 16.6% against 14.9% Share of Search.
- [Silentnight vs Emma Sleep: compare search popularity](/demand/global-en/compare/emma-sleep-vs-silentnight): 16.6% against 13.6% Share of Search.
- [Parachute vs Emma Sleep: compare search popularity](/demand/global-en/compare/emma-sleep-vs-parachute): 14.9% against 13.6% Share of Search.

## How did search popularity change for duvet brands worldwide in August 2026?

- In August 2026, Simba overtook Silentnight to rank 2nd among duvet brands worldwide, at 17.8%.
- In August 2026, Emma Sleep gained estimated Share of Search among duvet brands worldwide, from 12.1% to 13.6%.
- In August 2026, Parachute gained estimated Share of Search among duvet brands worldwide, from 14% to 14.9%.
- In August 2026, Brooklinen lost estimated Share of Search among duvet brands worldwide, from 39.5% to 36.6%.
- In August 2026, Silentnight lost estimated Share of Search among duvet brands worldwide, from 18.1% to 16.6%.
- Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brooklinen | 36.6% | 163K | +1.1% | Brooklinen |
| 2 | Simba | 17.8% | 79.4K | +22.3% | Simba |
| 3 | Silentnight | 16.6% | 74K | 0.0% | Silentnight |
| 4 | Parachute | 14.9% | 66.1K | +15.3% | Parachute |
| 5 | Emma Sleep | 13.6% | 60.5K | +22.2% | Emma Sleep |
| 6 | Slumberdown | 0.43% | 1.9K | +46.2% | Slumberdown |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Brooklinen | 159K | 32.8% | 1 |
| Oct 2025 | Silentnight | 135K | 27.8% | 2 |
| Oct 2025 | Simba | 82.1K | 16.9% | 3 |
| Oct 2025 | Emma Sleep | 60.5K | 12.5% | 4 |
| Oct 2025 | Parachute | 45.8K | 9.4% | 5 |
| Oct 2025 | Slumberdown | 2.4K | 0.5% | 6 |
| Nov 2025 | Silentnight | 368K | 39.7% | 1 |
| Nov 2025 | Brooklinen | 280K | 30.3% | 2 |
| Nov 2025 | Simba | 120K | 12.9% | 3 |
| Nov 2025 | Emma Sleep | 90.5K | 9.8% | 4 |
| Nov 2025 | Parachute | 65.2K | 7% | 5 |
| Nov 2025 | Slumberdown | 2.9K | 0.31% | 6 |
| Dec 2025 | Silentnight | 1M | 73.2% | 1 |
| Dec 2025 | Brooklinen | 198K | 14.5% | 2 |
| Dec 2025 | Simba | 67.1K | 4.9% | 3 |
| Dec 2025 | Emma Sleep | 49.5K | 3.6% | 4 |
| Dec 2025 | Parachute | 48.1K | 3.5% | 5 |
| Dec 2025 | Slumberdown | 2.4K | 0.18% | 6 |
| Jan 2026 | Parachute | 170K | 25.2% | 1 |
| Jan 2026 | Silentnight | 165K | 24.4% | 2 |
| Jan 2026 | Brooklinen | 163K | 24.2% | 3 |
| Jan 2026 | Simba | 100K | 14.9% | 4 |
| Jan 2026 | Emma Sleep | 74K | 11% | 5 |
| Jan 2026 | Slumberdown | 2.9K | 0.43% | 6 |
| Feb 2026 | Brooklinen | 133K | 32.4% | 1 |
| Feb 2026 | Silentnight | 90.5K | 22% | 2 |
| Feb 2026 | Parachute | 69.1K | 16.8% | 3 |
| Feb 2026 | Simba | 67.1K | 16.3% | 4 |
| Feb 2026 | Emma Sleep | 49.5K | 12% | 5 |
| Feb 2026 | Slumberdown | 1.6K | 0.39% | 6 |
| Mar 2026 | Brooklinen | 161K | 37.2% | 1 |
| Mar 2026 | Silentnight | 90.5K | 20.9% | 2 |
| Mar 2026 | Simba | 80.6K | 18.6% | 3 |
| Mar 2026 | Parachute | 49.7K | 11.5% | 4 |
| Mar 2026 | Emma Sleep | 49.5K | 11.4% | 5 |
| Mar 2026 | Slumberdown | 1.9K | 0.44% | 6 |
| Apr 2026 | Brooklinen | 157K | 39.9% | 1 |
| Apr 2026 | Silentnight | 74K | 18.8% | 2 |
| Apr 2026 | Simba | 67.1K | 17% | 3 |
| Apr 2026 | Emma Sleep | 49.5K | 12.6% | 4 |
| Apr 2026 | Parachute | 44.5K | 11.3% | 5 |
| Apr 2026 | Slumberdown | 1.6K | 0.41% | 6 |
| May 2026 | Brooklinen | 192K | 41.4% | 1 |
| May 2026 | Silentnight | 90.5K | 19.5% | 2 |
| May 2026 | Simba | 65.9K | 14.2% | 3 |
| May 2026 | Parachute | 64K | 13.8% | 4 |
| May 2026 | Emma Sleep | 49.5K | 10.7% | 5 |
| May 2026 | Slumberdown | 1.6K | 0.35% | 6 |
| Jun 2026 | Brooklinen | 162K | 43.9% | 1 |
| Jun 2026 | Silentnight | 60.5K | 16.4% | 2 |
| Jun 2026 | Simba | 54.9K | 14.9% | 3 |
| Jun 2026 | Emma Sleep | 49.5K | 13.4% | 4 |
| Jun 2026 | Parachute | 41.2K | 11.1% | 5 |
| Jun 2026 | Slumberdown | 1.3K | 0.35% | 6 |
| Jul 2026 | Brooklinen | 161K | 39.5% | 1 |
| Jul 2026 | Silentnight | 74K | 18.1% | 2 |
| Jul 2026 | Simba | 64.9K | 15.9% | 3 |
| Jul 2026 | Parachute | 57.3K | 14% | 4 |
| Jul 2026 | Emma Sleep | 49.5K | 12.1% | 5 |
| Jul 2026 | Slumberdown | 1.3K | 0.32% | 6 |
| Aug 2026 | Brooklinen | 163K | 36.6% | 1 |
| Aug 2026 | Simba | 79.4K | 17.8% | 2 |
| Aug 2026 | Silentnight | 74K | 16.6% | 3 |
| Aug 2026 | Parachute | 66.1K | 14.9% | 4 |
| Aug 2026 | Emma Sleep | 60.5K | 13.6% | 5 |
| Aug 2026 | Slumberdown | 1.9K | 0.43% | 6 |
| Sep 2026 | Brooklinen | — | — | — |
| Sep 2026 | Emma Sleep | — | — | — |
| Sep 2026 | Parachute | — | — | — |
| Sep 2026 | Silentnight | — | — | — |
| Sep 2026 | Simba | — | — | — |
| Sep 2026 | Slumberdown | — | — | — |

## What is being compared

- **Brooklinen**: Measured on the search terms “brooklinen”, “brooklinen bedding”, “brooklinen classic”, “brooklinen com”, “brooklinen linen”, “brooklinen luxe”, “brooklinen sheets” and “linen brooklinen”, summed into one figure.
- **Emma Sleep**: Measured on the search term “emma sleep”.
- **Parachute**: Measured on the search terms “parachute bedding”, “parachute home”, “parachute linen”, “parachute percale”, “parachute sheets” and “parachutehome com”, summed into one figure.
- **Silentnight**: Measured on the search term “silentnight”.
- **Simba**: Measured on the search terms “simba mattress” and “simba sleep”, summed into one figure.
- **Slumberdown**: Measured on the search term “slumberdown”.

- [Brooklinen](/demand/global-en/brands/brooklinen)
- [Emma Sleep](/demand/global-en/brands/emma-sleep)
- [Parachute](/demand/global-en/brands/parachute)
- [Silentnight](/demand/global-en/brands/silentnight)
- [Simba](/demand/global-en/brands/simba-sleep)
- [Slumberdown](/demand/global-en/brands/slumberdown)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among duvet brands worldwide?

In August 2026, Brooklinen was the most searched among duvet brands worldwide, with an estimated 163K branded searches and 36.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Duvet brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/duvet-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/duvet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.