---
title: "Bowflex vs New York University: Which is more popular by branded search?"
description: "Which is more popular in search, Bowflex or New York University? Compare estimated monthly branded-search demand and Share of Search inside the Dumbbell brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dumbbell-brands/compare/bowflex-vs-new-york-university"
publisher: "Brandwave"
---

# Bowflex vs New York University: Which is more popular by branded search?

Which is more popular in search, Bowflex or New York University? Compare estimated monthly branded-search demand and Share of Search inside the Dumbbell brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bowflex and New York University
- **Competitive set**: Dumbbell brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bowflex Share of Search**: 10.5%
- **New York University Share of Search**: 68%

## Which is more popular in search, Bowflex or New York University?

- In August 2026, New York University had more branded searches than Bowflex among dumbbell brands worldwide. New York University was estimated to have 587K branded searches compared to Bowflex’s 90.5K, and held a 68% Share of Search versus Bowflex’s 10.5%.
- New York University was ahead of Bowflex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bowflex’s estimated Share of Search among dumbbell brands worldwide moved from 10.9% to 10.5%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, New York University’s estimated Share of Search among dumbbell brands worldwide moved from 70.5% to 68%, and its estimated monthly branded searches held steady at 587K.

## How did search popularity change for dumbbell brands worldwide in August 2026?

- In August 2026, New York University gained estimated Share of Search among dumbbell brands worldwide, from 60.7% to 68%.
- In August 2026, Bowflex lost estimated Share of Search among dumbbell brands worldwide, from 13% to 10.5%.

## Month by month

| Month | Bowflex estimated searches | Bowflex Share of Search | Bowflex rank | New York University estimated searches | New York University Share of Search | New York University rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 10.9% | 3 | 587K | 70.5% | 1 |
| Nov 2025 | 110K | 12.9% | 3 | 517K | 60.8% | 1 |
| Dec 2025 | 110K | 12.4% | 3 | 587K | 66.2% | 1 |
| Jan 2026 | 110K | 12.9% | 3 | 551K | 64.5% | 1 |
| Feb 2026 | 90.5K | 12.4% | 3 | 481K | 65.9% | 1 |
| Mar 2026 | 90.5K | 10.5% | 3 | 587K | 68.2% | 1 |
| Apr 2026 | 90.5K | 10.9% | 3 | 555K | 67% | 1 |
| May 2026 | 90.5K | 10.9% | 3 | 555K | 67% | 1 |
| Jun 2026 | 74K | 10% | 3 | 481K | 65.2% | 1 |
| Jul 2026 | 90.5K | 13% | 3 | 423K | 60.7% | 1 |
| Aug 2026 | 90.5K | 10.5% | 3 | 587K | 68% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bowflex’s and New York University’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bowflex**: Measured on the search term “bowflex”.
- **New York University**: Measured on the search terms “new york university”, “nyu” and “nyu university”, summed into one figure.

- [Bowflex profile](/demand/global-en/brands/bowflex)
- [New York University profile](/demand/global-en/brands/new-york-university)
- [All dumbbell brands worldwide](/demand/global-en/categories/dumbbell-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bowflex or New York University?

In August 2026, New York University had more branded searches than Bowflex among dumbbell brands worldwide. New York University was estimated to have 587K branded searches compared to Bowflex’s 90.5K, and held a 68% Share of Search versus Bowflex’s 10.5%.

## Cite this page

Brandwave. "Bowflex vs New York University: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/dumbbell-brands/compare/bowflex-vs-new-york-university

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dumbbell-brands/compare/bowflex-vs-new-york-university. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.