--- title: "Dumbbell brands: Which brands are most popular in search?" description: "Compare the dumbbell brands people buy. Share of Search among New York University, Rogue Fitness, Bowflex, PowerBlock and Force USA, the dumbbell brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dumbbell-brands" publisher: "Brandwave" --- # Dumbbell brands: Which brands are most popular in search? Compare the dumbbell brands people buy. Share of Search among New York University, Rogue Fitness, Bowflex, PowerBlock and Force USA, the dumbbell brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dumbbell brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: New York University, 68% ## Which brand is most popular in search among dumbbell brands worldwide? - In August 2026, New York University was the most searched among dumbbell brands worldwide, with an estimated 587K branded searches and 68% estimated Share of Search within this set. - Rogue Fitness is in 2nd place, 52.3 percentage points behind at 15.6% Share of Search. - Across the 11 months ending August 2026, New York University’s estimated Share of Search among dumbbell brands worldwide decreased from 70.5% to 68%. - Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among dumbbell brands worldwide increased from 13.2% to 15.6%. - Across the 11 months ending August 2026, Force USA’s estimated Share of Search among dumbbell brands worldwide increased from 1.5% to 2.1%. - Across the 11 months ending August 2026, New York University’s estimated Share of Search among dumbbell brands worldwide peaked at 70.5% in October 2025 and was lowest at 60.7% in July 2026. - Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among dumbbell brands worldwide peaked at 19.4% in November 2025 and was lowest at 13.2% in October 2025. - Across the 11 months ending August 2026, Bowflex’s estimated Share of Search among dumbbell brands worldwide peaked at 13% in July 2026 and was lowest at 10% in June 2026. - Across the 11 months ending August 2026, Bowflex and PowerBlock held steady: their estimated Share of Search among dumbbell brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [New York University vs Rogue Fitness: compare search popularity](/demand/global-en/compare/new-york-university-vs-rogue-fitness): 68% against 15.6% Share of Search. - [New York University vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-new-york-university): 68% against 10.5% Share of Search. - [New York University vs PowerBlock: compare search popularity](/demand/global-en/compare/new-york-university-vs-powerblock): 68% against 3.8% Share of Search. - [New York University vs Force USA: compare search popularity](/demand/global-en/compare/force-usa-vs-new-york-university): 68% against 2.1% Share of Search. - [Rogue Fitness vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-rogue-fitness): 15.6% against 10.5% Share of Search. - [Rogue Fitness vs PowerBlock: compare search popularity](/demand/global-en/compare/powerblock-vs-rogue-fitness): 15.6% against 3.8% Share of Search. - [Rogue Fitness vs Force USA: compare search popularity](/demand/global-en/compare/force-usa-vs-rogue-fitness): 15.6% against 2.1% Share of Search. - [Bowflex vs PowerBlock: compare search popularity](/demand/global-en/compare/bowflex-vs-powerblock): 10.5% against 3.8% Share of Search. - [Bowflex vs Force USA: compare search popularity](/demand/global-en/compare/bowflex-vs-force-usa): 10.5% against 2.1% Share of Search. - [PowerBlock vs Force USA: compare search popularity](/demand/global-en/compare/force-usa-vs-powerblock): 3.8% against 2.1% Share of Search. ## How did search popularity change for dumbbell brands worldwide in August 2026? - In August 2026, New York University gained estimated Share of Search among dumbbell brands worldwide, from 60.7% to 68%. - In August 2026, Rogue Fitness lost estimated Share of Search among dumbbell brands worldwide, from 19.4% to 15.6%. - In August 2026, Bowflex lost estimated Share of Search among dumbbell brands worldwide, from 13% to 10.5%. - In August 2026, PowerBlock lost estimated Share of Search among dumbbell brands worldwide, from 4.8% to 3.8%. - Estimated monthly branded searches for Force USA worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | New York University | 68% | 587K | +38.8% | New York University | | 2 | Rogue Fitness | 15.6% | 135K | 0.0% | Rogue Fitness | | 3 | Bowflex | 10.5% | 90.5K | 0.0% | Bowflex | | 4 | PowerBlock | 3.8% | 33.1K | 0.0% | PowerBlock | | 5 | Force USA | 2.1% | 18.1K | +22.3% | Force USA | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | New York University | 587K | 70.5% | 1 | | Oct 2025 | Rogue Fitness | 110K | 13.2% | 2 | | Oct 2025 | Bowflex | 90.5K | 10.9% | 3 | | Oct 2025 | PowerBlock | 33.1K | 4% | 4 | | Oct 2025 | Force USA | 12.1K | 1.5% | 5 | | Nov 2025 | New York University | 517K | 60.8% | 1 | | Nov 2025 | Rogue Fitness | 165K | 19.4% | 2 | | Nov 2025 | Bowflex | 110K | 12.9% | 3 | | Nov 2025 | PowerBlock | 40.5K | 4.8% | 4 | | Nov 2025 | Force USA | 18.1K | 2.1% | 5 | | Dec 2025 | New York University | 587K | 66.2% | 1 | | Dec 2025 | Rogue Fitness | 135K | 15.2% | 2 | | Dec 2025 | Bowflex | 110K | 12.4% | 3 | | Dec 2025 | PowerBlock | 40.5K | 4.6% | 4 | | Dec 2025 | Force USA | 14.8K | 1.7% | 5 | | Jan 2026 | New York University | 551K | 64.5% | 1 | | Jan 2026 | Rogue Fitness | 135K | 15.8% | 2 | | Jan 2026 | Bowflex | 110K | 12.9% | 3 | | Jan 2026 | PowerBlock | 40.5K | 4.7% | 4 | | Jan 2026 | Force USA | 18.1K | 2.1% | 5 | | Feb 2026 | New York University | 481K | 65.9% | 1 | | Feb 2026 | Rogue Fitness | 110K | 15.1% | 2 | | Feb 2026 | Bowflex | 90.5K | 12.4% | 3 | | Feb 2026 | PowerBlock | 33.1K | 4.5% | 4 | | Feb 2026 | Force USA | 14.8K | 2% | 5 | | Mar 2026 | New York University | 587K | 68.2% | 1 | | Mar 2026 | Rogue Fitness | 135K | 15.7% | 2 | | Mar 2026 | Bowflex | 90.5K | 10.5% | 3 | | Mar 2026 | PowerBlock | 33.1K | 3.8% | 4 | | Mar 2026 | Force USA | 14.8K | 1.7% | 5 | | Apr 2026 | New York University | 555K | 67% | 1 | | Apr 2026 | Rogue Fitness | 135K | 16.3% | 2 | | Apr 2026 | Bowflex | 90.5K | 10.9% | 3 | | Apr 2026 | PowerBlock | 33.1K | 4% | 4 | | Apr 2026 | Force USA | 14.8K | 1.8% | 5 | | May 2026 | New York University | 555K | 67% | 1 | | May 2026 | Rogue Fitness | 135K | 16.3% | 2 | | May 2026 | Bowflex | 90.5K | 10.9% | 3 | | May 2026 | PowerBlock | 33.1K | 4% | 4 | | May 2026 | Force USA | 14.8K | 1.8% | 5 | | Jun 2026 | New York University | 481K | 65.2% | 1 | | Jun 2026 | Rogue Fitness | 135K | 18.3% | 2 | | Jun 2026 | Bowflex | 74K | 10% | 3 | | Jun 2026 | PowerBlock | 33.1K | 4.5% | 4 | | Jun 2026 | Force USA | 14.8K | 2% | 5 | | Jul 2026 | New York University | 423K | 60.7% | 1 | | Jul 2026 | Rogue Fitness | 135K | 19.4% | 2 | | Jul 2026 | Bowflex | 90.5K | 13% | 3 | | Jul 2026 | PowerBlock | 33.1K | 4.8% | 4 | | Jul 2026 | Force USA | 14.8K | 2.1% | 5 | | Aug 2026 | New York University | 587K | 68% | 1 | | Aug 2026 | Rogue Fitness | 135K | 15.6% | 2 | | Aug 2026 | Bowflex | 90.5K | 10.5% | 3 | | Aug 2026 | PowerBlock | 33.1K | 3.8% | 4 | | Aug 2026 | Force USA | 18.1K | 2.1% | 5 | | Sep 2026 | Bowflex | — | — | — | | Sep 2026 | Force USA | — | — | — | | Sep 2026 | New York University | — | — | — | | Sep 2026 | PowerBlock | — | — | — | | Sep 2026 | Rogue Fitness | — | — | — | ## What is being compared - **Bowflex**: Measured on the search term “bowflex”. - **Force USA**: Measured on the search term “force usa”. - **New York University**: Measured on the search terms “new york university”, “nyu” and “nyu university”, summed into one figure. - **PowerBlock**: Measured on the search term “powerblock”. - **Rogue Fitness**: Measured on the search term “rogue fitness”. - [Bowflex](/demand/global-en/brands/bowflex) - [Force USA](/demand/global-en/brands/force-usa) - [New York University](/demand/global-en/brands/new-york-university) - [PowerBlock](/demand/global-en/brands/powerblock) - [Rogue Fitness](/demand/global-en/brands/rogue-fitness) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dumbbell brands worldwide? In August 2026, New York University was the most searched among dumbbell brands worldwide, with an estimated 587K branded searches and 68% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Dumbbell brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/dumbbell-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dumbbell-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.