--- title: "Dry shampoo: Which brands are most popular in search?" description: "Compare the dry shampoo people search for. Share of Search among Batiste, Not Your Mother's, Bumble and bumble, Klorane, Aussie and Dove, the dry shampoo Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dry-shampoo" publisher: "Brandwave" --- # Dry shampoo: Which brands are most popular in search? Compare the dry shampoo people search for. Share of Search among Batiste, Not Your Mother's, Bumble and bumble, Klorane, Aussie and Dove, the dry shampoo Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dry shampoo - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Batiste, 35.2% ## Which brand is most popular in search among dry shampoo worldwide? - In August 2026, Batiste was the most searched among dry shampoo worldwide, with an estimated 74K branded searches and 35.2% estimated Share of Search within this set. - Not Your Mother's is in 2nd place, 6.4 percentage points behind at 28.8% Share of Search. - Across the 11 months ending August 2026, Batiste’s estimated Share of Search among dry shampoo worldwide peaked at 38.9% in December 2025 and was lowest at 29.9% in November 2025. - Across the 11 months ending August 2026, Not Your Mother's’ estimated Share of Search among dry shampoo worldwide peaked at 33.8% in January 2026 and was lowest at 26% in December 2025. - Across the 11 months ending August 2026, Bumble and bumble’s estimated Share of Search among dry shampoo worldwide peaked at 29.9% in November 2025 and was lowest at 20.2% in July 2026. - Across the 11 months ending August 2026, Klorane’s estimated Share of Search among dry shampoo worldwide peaked at 11.3% in May 2026 and was lowest at 7.8% in December 2025. - Across the 11 months ending August 2026, Batiste, Not Your Mother's, Bumble and bumble, Klorane, Aussie and Dove held steady: their estimated Share of Search among dry shampoo worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Batiste vs Not Your Mother's: compare search popularity](/demand/global-en/compare/batiste-vs-not-your-mother-s): 35.2% against 28.8% Share of Search. - [Batiste vs Bumble and bumble: compare search popularity](/demand/global-en/compare/batiste-vs-bumble-and-bumble): 35.2% against 23.6% Share of Search. - [Batiste vs Klorane: compare search popularity](/demand/global-en/compare/batiste-vs-klorane): 35.2% against 10.6% Share of Search. - [Not Your Mother's vs Bumble and bumble: compare search popularity](/demand/global-en/compare/bumble-and-bumble-vs-not-your-mother-s): 28.8% against 23.6% Share of Search. - [Not Your Mother's vs Klorane: compare search popularity](/demand/global-en/compare/klorane-vs-not-your-mother-s): 28.8% against 10.6% Share of Search. - [Bumble and bumble vs Klorane: compare search popularity](/demand/global-en/compare/bumble-and-bumble-vs-klorane): 23.6% against 10.6% Share of Search. ## How did search popularity change for dry shampoo worldwide in August 2026? - In August 2026, Bumble and bumble gained estimated Share of Search among dry shampoo worldwide, from 20.2% to 23.6%. - In August 2026, Batiste lost estimated Share of Search among dry shampoo worldwide, from 36.8% to 35.2%. - In August 2026, Not Your Mother's lost estimated Share of Search among dry shampoo worldwide, from 30.1% to 28.8%. - Klorane’s estimated Share of Search among dry shampoo worldwide has lost ground for 3 months in a row, from 11.3% to 10.6% in August 2026. - Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Batiste | 35.2% | 74K | 0.0% | Batiste | | 2 | Not Your Mother's | 28.8% | 60.5K | 0.0% | Not Your Mother's | | 3 | Bumble and bumble | 23.6% | 49.5K | +22.2% | Bumble and bumble | | 4 | Klorane | 10.6% | 22.2K | 0.0% | Klorane | | 5 | Aussie | 1.7% | 3.6K | 0.0% | Aussie | | 6 | Dove | 0.12% | 260 | +52.9% | Unilever | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Batiste | 74K | 35.3% | 1 | | Oct 2025 | Not Your Mother's | 60.5K | 28.9% | 2 | | Oct 2025 | Bumble and bumble | 49.5K | 23.6% | 3 | | Oct 2025 | Klorane | 22.2K | 10.6% | 4 | | Oct 2025 | Aussie | 2.9K | 1.4% | 5 | | Oct 2025 | Dove | 320 | 0.15% | 6 | | Nov 2025 | Batiste | 74K | 29.9% | 1 | | Nov 2025 | Bumble and bumble | 74K | 29.9% | 2 | | Nov 2025 | Not Your Mother's | 74K | 29.9% | 3 | | Nov 2025 | Klorane | 22.2K | 9% | 4 | | Nov 2025 | Aussie | 2.9K | 1.2% | 5 | | Nov 2025 | Dove | 320 | 0.13% | 6 | | Dec 2025 | Batiste | 90.5K | 38.9% | 1 | | Dec 2025 | Bumble and bumble | 60.5K | 26% | 2 | | Dec 2025 | Not Your Mother's | 60.5K | 26% | 3 | | Dec 2025 | Klorane | 18.1K | 7.8% | 4 | | Dec 2025 | Aussie | 2.9K | 1.2% | 5 | | Dec 2025 | Dove | 260 | 0.11% | 6 | | Jan 2026 | Batiste | 74K | 33.8% | 1 | | Jan 2026 | Not Your Mother's | 74K | 33.8% | 2 | | Jan 2026 | Bumble and bumble | 49.5K | 22.6% | 3 | | Jan 2026 | Klorane | 18.1K | 8.3% | 4 | | Jan 2026 | Aussie | 2.9K | 1.3% | 5 | | Jan 2026 | Dove | 320 | 0.15% | 6 | | Feb 2026 | Batiste | 60.5K | 31.5% | 1 | | Feb 2026 | Not Your Mother's | 60.5K | 31.5% | 2 | | Feb 2026 | Bumble and bumble | 49.5K | 25.8% | 3 | | Feb 2026 | Klorane | 18.1K | 9.4% | 4 | | Feb 2026 | Aussie | 2.9K | 1.5% | 5 | | Feb 2026 | Dove | 260 | 0.14% | 6 | | Mar 2026 | Batiste | 74K | 33.1% | 1 | | Mar 2026 | Not Your Mother's | 74K | 33.1% | 2 | | Mar 2026 | Bumble and bumble | 49.5K | 22.1% | 3 | | Mar 2026 | Klorane | 22.2K | 9.9% | 4 | | Mar 2026 | Aussie | 3.6K | 1.6% | 5 | | Mar 2026 | Dove | 260 | 0.12% | 6 | | Apr 2026 | Batiste | 74K | 35.4% | 1 | | Apr 2026 | Not Your Mother's | 60.5K | 28.9% | 2 | | Apr 2026 | Bumble and bumble | 49.5K | 23.6% | 3 | | Apr 2026 | Klorane | 22.2K | 10.6% | 4 | | Apr 2026 | Aussie | 2.9K | 1.4% | 5 | | Apr 2026 | Dove | 210 | 0.1% | 6 | | May 2026 | Batiste | 60.5K | 30.9% | 1 | | May 2026 | Not Your Mother's | 60.5K | 30.9% | 2 | | May 2026 | Bumble and bumble | 49.5K | 25.3% | 3 | | May 2026 | Klorane | 22.2K | 11.3% | 4 | | May 2026 | Aussie | 2.9K | 1.5% | 5 | | May 2026 | Dove | 210 | 0.11% | 6 | | Jun 2026 | Batiste | 60.5K | 30.8% | 1 | | Jun 2026 | Not Your Mother's | 60.5K | 30.8% | 2 | | Jun 2026 | Bumble and bumble | 49.5K | 25.2% | 3 | | Jun 2026 | Klorane | 22.2K | 11.3% | 4 | | Jun 2026 | Aussie | 3.6K | 1.8% | 5 | | Jun 2026 | Dove | 210 | 0.11% | 6 | | Jul 2026 | Batiste | 74K | 36.8% | 1 | | Jul 2026 | Not Your Mother's | 60.5K | 30.1% | 2 | | Jul 2026 | Bumble and bumble | 40.5K | 20.2% | 3 | | Jul 2026 | Klorane | 22.2K | 11% | 4 | | Jul 2026 | Aussie | 3.6K | 1.8% | 5 | | Jul 2026 | Dove | 170 | 0.08% | 6 | | Aug 2026 | Batiste | 74K | 35.2% | 1 | | Aug 2026 | Not Your Mother's | 60.5K | 28.8% | 2 | | Aug 2026 | Bumble and bumble | 49.5K | 23.6% | 3 | | Aug 2026 | Klorane | 22.2K | 10.6% | 4 | | Aug 2026 | Aussie | 3.6K | 1.7% | 5 | | Aug 2026 | Dove | 260 | 0.12% | 6 | | Sep 2026 | Aussie | — | — | — | | Sep 2026 | Batiste | — | — | — | | Sep 2026 | Bumble and bumble | — | — | — | | Sep 2026 | Dove | — | — | — | | Sep 2026 | Klorane | — | — | — | | Sep 2026 | Not Your Mother's | — | — | — | ## What is being compared - **Aussie**: Measured on the search term “aussie hair”. - **Batiste**: Measured on the search term “batiste dry shampoo”. - **Bumble and bumble**: Measured on the search term “bumble and bumble”. - **Dove**: Measured on the search term “dove nz”. - **Klorane**: Measured on the search term “klorane shampoo”. - **Not Your Mother's**: Measured on the search term “not your mothers”. - [Aussie](/demand/global-en/brands/aussie-hair) - [Batiste](/demand/global-en/brands/batiste) - [Bumble and bumble](/demand/global-en/brands/bumble-and-bumble) - [Dove](/demand/global-en/brands/dove) - [Klorane](/demand/global-en/brands/klorane) - [Not Your Mother's](/demand/global-en/brands/not-your-mother-s) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dry shampoo worldwide? In August 2026, Batiste was the most searched among dry shampoo worldwide, with an estimated 74K branded searches and 35.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Dry shampoo: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/dry-shampoo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dry-shampoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.