--- title: "Drop away rest brands: Which are searched most?" description: "Compare the drop away rest brands people buy. Share of Search among Mathews, Hoyt and Ripcord, the drop away rest brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/drop-away-rest-brands" publisher: "Brandwave" --- # Drop away rest brands: Which are searched most? Compare the drop away rest brands people buy. Share of Search among Mathews, Hoyt and Ripcord, the drop away rest brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Drop away rest brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Mathews, 47.2% ## Which brand is most popular in search among drop away rest brands worldwide? - In September 2026, Mathews was the most searched among drop away rest brands worldwide, with an estimated 49.5K branded searches and 47.2% estimated Share of Search within this set. - Hoyt is in 2nd place, 15.6 percentage points behind at 31.6% Share of Search. - Across the 12 months ending September 2026, Mathews’ estimated Share of Search among drop away rest brands worldwide decreased from 49.1% to 47.2%. - Across the 12 months ending September 2026, Hoyt’s estimated Share of Search among drop away rest brands worldwide decreased from 32.9% to 31.6%. - Across the 12 months ending September 2026, Ripcord’s estimated Share of Search among drop away rest brands worldwide increased from 18% to 21.2%. - Across the 12 months ending September 2026, Mathews’ estimated Share of Search among drop away rest brands worldwide peaked at 50.8% in November 2025 and was lowest at 32.8% in April 2026. - Across the 12 months ending September 2026, Hoyt’s estimated Share of Search among drop away rest brands worldwide peaked at 34% in November 2025 and was lowest at 26.9% in March 2026. - Across the 12 months ending September 2026, Ripcord’s estimated Share of Search among drop away rest brands worldwide peaked at 40.3% in April 2026 and was lowest at 15.2% in November 2025. ## Compare search popularity between leading brands - [Mathews vs Hoyt: compare search popularity](/demand/global-en/compare/hoyt-vs-mathews): 47.2% against 31.6% Share of Search. - [Mathews vs Ripcord: compare search popularity](/demand/global-en/compare/mathews-vs-ripcord): 47.2% against 21.2% Share of Search. - [Hoyt vs Ripcord: compare search popularity](/demand/global-en/compare/hoyt-vs-ripcord): 31.6% against 21.2% Share of Search. ## How did search popularity change for drop away rest brands worldwide in September 2026? - In September 2026, Ripcord gained estimated Share of Search among drop away rest brands worldwide, from 18% to 21.2%. - In September 2026, Mathews lost estimated Share of Search among drop away rest brands worldwide, from 49.2% to 47.2%. - In September 2026, Hoyt lost estimated Share of Search among drop away rest brands worldwide, from 32.9% to 31.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Mathews | 47.2% | 49.5K | 0.0% | Mathews | | 2 | Hoyt | 31.6% | 33.1K | 0.0% | Hoyt | | 3 | Ripcord | 21.2% | 22.2K | +22.7% | Ripcord | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mathews | 74K | 49.1% | 1 | | Oct 2025 | Hoyt | 49.5K | 32.9% | 2 | | Oct 2025 | Ripcord | 27.1K | 18% | 3 | | Nov 2025 | Mathews | 90.5K | 50.8% | 1 | | Nov 2025 | Hoyt | 60.5K | 34% | 2 | | Nov 2025 | Ripcord | 27.1K | 15.2% | 3 | | Dec 2025 | Mathews | 49.5K | 45.1% | 1 | | Dec 2025 | Hoyt | 33.1K | 30.2% | 2 | | Dec 2025 | Ripcord | 27.1K | 24.7% | 3 | | Jan 2026 | Mathews | 33.1K | 37.9% | 1 | | Jan 2026 | Hoyt | 27.1K | 31% | 2 | | Jan 2026 | Ripcord | 27.1K | 31% | 3 | | Feb 2026 | Hoyt | 22.2K | 33.3% | 1 | | Feb 2026 | Mathews | 22.2K | 33.3% | 2 | | Feb 2026 | Ripcord | 22.2K | 33.3% | 3 | | Mar 2026 | Ripcord | 27.1K | 40.2% | 1 | | Mar 2026 | Mathews | 22.2K | 32.9% | 2 | | Mar 2026 | Hoyt | 18.1K | 26.9% | 3 | | Apr 2026 | Ripcord | 22.2K | 40.3% | 1 | | Apr 2026 | Mathews | 18.1K | 32.8% | 2 | | Apr 2026 | Hoyt | 14.8K | 26.9% | 3 | | May 2026 | Ripcord | 22.2K | 40.3% | 1 | | May 2026 | Mathews | 18.1K | 32.8% | 2 | | May 2026 | Hoyt | 14.8K | 26.9% | 3 | | Jun 2026 | Mathews | 22.2K | 35.5% | 1 | | Jun 2026 | Ripcord | 22.2K | 35.5% | 2 | | Jun 2026 | Hoyt | 18.1K | 29% | 3 | | Jul 2026 | Mathews | 27.1K | 40.2% | 1 | | Jul 2026 | Hoyt | 22.2K | 32.9% | 2 | | Jul 2026 | Ripcord | 18.1K | 26.9% | 3 | | Aug 2026 | Mathews | 49.5K | 49.2% | 1 | | Aug 2026 | Hoyt | 33.1K | 32.9% | 2 | | Aug 2026 | Ripcord | 18.1K | 18% | 3 | | Sep 2026 | Mathews | 49.5K | 47.2% | 1 | | Sep 2026 | Hoyt | 33.1K | 31.6% | 2 | | Sep 2026 | Ripcord | 22.2K | 21.2% | 3 | ## What is being compared - **Hoyt**: Measured on the search term “hoyt bow”. - **Mathews**: Measured on the search term “mathews bow”. - **Ripcord**: Measured on the search term “ripcord”. - [Hoyt](/demand/global-en/brands/hoyt) - [Mathews](/demand/global-en/brands/mathews) - [Ripcord](/demand/global-en/brands/ripcord) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among drop away rest brands worldwide? In September 2026, Mathews was the most searched among drop away rest brands worldwide, with an estimated 49.5K branded searches and 47.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Drop away rest brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/drop-away-rest-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/drop-away-rest-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.