---
title: "Drone brands: Which brands are most popular in search?"
description: "Compare the drone brands people buy. Share of Search among Parrot, Autel, DJI, HoverAir and Skydio, the drone brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/drone-brands"
publisher: "Brandwave"
---

# Drone brands: Which brands are most popular in search?

Compare the drone brands people buy. Share of Search among Parrot, Autel, DJI, HoverAir and Skydio, the drone brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Drone brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Parrot, 75.7%

## Which brand is most popular in search among drone brands worldwide?

- In August 2026, Parrot was the most searched among drone brands worldwide, with an estimated 1M branded searches and 75.7% estimated Share of Search within this set.
- Autel is in 2nd place, 65.5 percentage points behind at 10.2% Share of Search.
- Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone brands worldwide decreased from 77.4% to 75.7%.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among drone brands worldwide increased from 6.5% to 9.1%.
- Across the 11 months ending August 2026, Skydio’s estimated Share of Search among drone brands worldwide decreased from 3.1% to 2.5%.
- Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone brands worldwide peaked at 77.5% in April 2026 and was lowest at 71.9% in December 2025.
- Across the 11 months ending August 2026, Autel’s estimated Share of Search among drone brands worldwide peaked at 11.8% in December 2025 and was lowest at 10% in June 2026.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among drone brands worldwide peaked at 9.2% in July 2026 and was lowest at 6.5% in October 2025.
- Across the 11 months ending August 2026, HoverAir’s estimated Share of Search among drone brands worldwide peaked at 3.1% in November 2025 and was lowest at 1.7% in February 2026.
- Across the 11 months ending August 2026, Skydio’s estimated Share of Search among drone brands worldwide peaked at 5.3% in December 2025 and was lowest at 2.5% in August 2026.
- Across the 11 months ending August 2026, HoverAir rose from 5th to 4th among drone brands worldwide.
- Across the 11 months ending August 2026, Skydio fell from 4th to 5th among drone brands worldwide.
- Across the 11 months ending August 2026, Autel held steady: its estimated Share of Search among drone brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Parrot vs Autel: compare search popularity](/demand/global-en/compare/autel-obd-vs-parrot): 75.7% against 10.2% Share of Search.
- [Parrot vs DJI: compare search popularity](/demand/global-en/compare/dji-vs-parrot): 75.7% against 9.1% Share of Search.
- [Parrot vs HoverAir: compare search popularity](/demand/global-en/compare/hoverair-vs-parrot): 75.7% against 2.5% Share of Search.
- [Parrot vs Skydio: compare search popularity](/demand/global-en/compare/parrot-vs-skydio): 75.7% against 2.5% Share of Search.
- [Autel vs DJI: compare search popularity](/demand/global-en/compare/autel-obd-vs-dji): 10.2% against 9.1% Share of Search.
- [Autel vs HoverAir: compare search popularity](/demand/global-en/compare/autel-obd-vs-hoverair): 10.2% against 2.5% Share of Search.
- [Autel vs Skydio: compare search popularity](/demand/global-en/compare/autel-obd-vs-skydio): 10.2% against 2.5% Share of Search.
- [DJI vs HoverAir: compare search popularity](/demand/global-en/compare/dji-vs-hoverair): 9.1% against 2.5% Share of Search.
- [DJI vs Skydio: compare search popularity](/demand/global-en/compare/dji-vs-skydio): 9.1% against 2.5% Share of Search.
- [HoverAir vs Skydio: compare search popularity](/demand/global-en/compare/hoverair-vs-skydio): 2.5% Share of Search each.

## How did search popularity change for drone brands worldwide in August 2026?

- In August 2026, Skydio lost estimated Share of Search among drone brands worldwide, from 3% to 2.5%.
- HoverAir’s estimated Share of Search among drone brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.
- Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Parrot | 75.7% | 1M | +21.5% | Parrot |
| 2 | Autel | 10.2% | 135K | +22.7% | Autel |
| 3 | DJI | 9.1% | 120K | +20.0% | DJI |
| 4 | HoverAir | 2.5% | 33.1K | +49.1% | HoverAir |
| 5 | Skydio | 2.5% | 33.1K | 0.0% | Skydio |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Parrot | 1M | 77.4% | 1 |
| Oct 2025 | Autel | 135K | 10.4% | 2 |
| Oct 2025 | DJI | 83.5K | 6.5% | 3 |
| Oct 2025 | Skydio | 40.5K | 3.1% | 4 |
| Oct 2025 | HoverAir | 33.1K | 2.6% | 5 |
| Nov 2025 | Parrot | 1M | 76.3% | 1 |
| Nov 2025 | Autel | 135K | 10.3% | 2 |
| Nov 2025 | DJI | 94.7K | 7.2% | 3 |
| Nov 2025 | HoverAir | 40.5K | 3.1% | 4 |
| Nov 2025 | Skydio | 40.5K | 3.1% | 5 |
| Dec 2025 | Parrot | 823K | 71.9% | 1 |
| Dec 2025 | Autel | 135K | 11.8% | 2 |
| Dec 2025 | DJI | 93.1K | 8.1% | 3 |
| Dec 2025 | Skydio | 60.5K | 5.3% | 4 |
| Dec 2025 | HoverAir | 33.1K | 2.9% | 5 |
| Jan 2026 | Parrot | 1M | 76.3% | 1 |
| Jan 2026 | Autel | 135K | 10.3% | 2 |
| Jan 2026 | DJI | 102K | 7.8% | 3 |
| Jan 2026 | Skydio | 40.5K | 3.1% | 4 |
| Jan 2026 | HoverAir | 33.1K | 2.5% | 5 |
| Feb 2026 | Parrot | 823K | 76.6% | 1 |
| Feb 2026 | Autel | 110K | 10.2% | 2 |
| Feb 2026 | DJI | 83.5K | 7.8% | 3 |
| Feb 2026 | Skydio | 40.5K | 3.8% | 4 |
| Feb 2026 | HoverAir | 18.1K | 1.7% | 5 |
| Mar 2026 | Parrot | 1M | 76.7% | 1 |
| Mar 2026 | Autel | 135K | 10.4% | 2 |
| Mar 2026 | DJI | 85.7K | 6.6% | 3 |
| Mar 2026 | Skydio | 60.5K | 4.6% | 4 |
| Mar 2026 | HoverAir | 22.2K | 1.7% | 5 |
| Apr 2026 | Parrot | 1M | 77.5% | 1 |
| Apr 2026 | Autel | 135K | 10.5% | 2 |
| Apr 2026 | DJI | 93.1K | 7.2% | 3 |
| Apr 2026 | Skydio | 40.5K | 3.1% | 4 |
| Apr 2026 | HoverAir | 22.2K | 1.7% | 5 |
| May 2026 | Parrot | 1M | 76.9% | 1 |
| May 2026 | Autel | 135K | 10.4% | 2 |
| May 2026 | DJI | 102K | 7.9% | 3 |
| May 2026 | Skydio | 40.5K | 3.1% | 4 |
| May 2026 | HoverAir | 22.2K | 1.7% | 5 |
| Jun 2026 | Parrot | 823K | 75.1% | 1 |
| Jun 2026 | Autel | 110K | 10% | 2 |
| Jun 2026 | DJI | 99.9K | 9.1% | 3 |
| Jun 2026 | Skydio | 40.5K | 3.7% | 4 |
| Jun 2026 | HoverAir | 22.2K | 2% | 5 |
| Jul 2026 | Parrot | 823K | 75.6% | 1 |
| Jul 2026 | Autel | 110K | 10.1% | 2 |
| Jul 2026 | DJI | 99.9K | 9.2% | 3 |
| Jul 2026 | Skydio | 33.1K | 3% | 4 |
| Jul 2026 | HoverAir | 22.2K | 2% | 5 |
| Aug 2026 | Parrot | 1M | 75.7% | 1 |
| Aug 2026 | Autel | 135K | 10.2% | 2 |
| Aug 2026 | DJI | 120K | 9.1% | 3 |
| Aug 2026 | HoverAir | 33.1K | 2.5% | 4 |
| Aug 2026 | Skydio | 33.1K | 2.5% | 5 |
| Sep 2026 | Autel | — | — | — |
| Sep 2026 | DJI | — | — | — |
| Sep 2026 | HoverAir | — | — | — |
| Sep 2026 | Parrot | — | — | — |
| Sep 2026 | Skydio | — | — | — |

## What is being compared

- **Autel**: Measured on the search term “autel”.
- **DJI**: Measured on the search terms “action camera dji”, “dji com” and “dji osmo action”, summed into one figure.
- **HoverAir**: Measured on the search term “hoverair”.
- **Parrot**: Measured on the search term “parrot”.
- **Skydio**: Measured on the search term “skydio”.

- [Autel](/demand/global-en/brands/autel-obd)
- [DJI](/demand/global-en/brands/dji)
- [HoverAir](/demand/global-en/brands/hoverair)
- [Parrot](/demand/global-en/brands/parrot)
- [Skydio](/demand/global-en/brands/skydio)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among drone brands worldwide?

In August 2026, Parrot was the most searched among drone brands worldwide, with an estimated 1M branded searches and 75.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Drone brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/drone-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/drone-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.