--- title: "Makita vs Ryobi: Which is searched more?" description: "Is Makita or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drill driver brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/drill-driver-brands/compare/makita-vs-ryobi" publisher: "Brandwave" --- # Makita vs Ryobi: Which is searched more? Is Makita or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drill driver brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and Ryobi - **Competitive set**: Drill driver brands - **Market**: Global - **Month measured**: Sep 2026 - **Makita Share of Search**: 24% - **Ryobi Share of Search**: 15.8% ## Is Makita or Ryobi more popular in search? - In September 2026, Makita had more branded searches than Ryobi among drill driver brands worldwide. Makita had about 1 million branded searches, while Ryobi had 660,000. Makita made up 24% of all drill driver brand searches we track, and Ryobi accounted for 15.8%. - Makita was ahead of Ryobi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makita’s share of searches among drill driver brands worldwide moved from 28.2% to 24%, and its estimated monthly branded searches moved from 1.4M to 1M. - Across the 12 months ending September 2026, Ryobi’s share of searches among drill driver brands worldwide moved from 12.9% to 15.8%, and its estimated monthly branded searches moved from 641K to 660K. ## Top drill driver brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Ryobi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Ryobi in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Milwaukee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about drill driver brands - Asked ChatGPT "Which drill driver brand should I buy?": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Ryobi - Asked ChatGPT "What are the best drill driver brands?": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Bosch, 5. Ryobi - Asked ChatGPT "What's the best drill driver brand for home repairs?": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Ryobi, 5. Bosch - Searched Google, AI Overview "impact driver drill": 1. DeWalt, 2. Milwaukee, 3. Makita - Searched Google, AI Overview "cordless drill driver": 1. Milwaukee, 2. DeWalt, 3. Makita Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for drill driver brands worldwide in September 2026? - In September 2026, Makita gained share of searches among drill driver brands worldwide, from 23.5% to 24%. - In September 2026, Ryobi lost share of searches among drill driver brands worldwide, from 16.9% to 15.8%. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4M | 28.2% | 2 | 641K | 12.9% | 4 | | Nov 2025 | 1.4M | 26.3% | 2 | 919K | 16.9% | 3 | | Dec 2025 | 1.2M | 23.6% | 2 | 751K | 15% | 4 | | Jan 2026 | 983K | 23.5% | 2 | 685K | 16.4% | 3 | | Feb 2026 | 963K | 23.8% | 2 | 560K | 13.8% | 4 | | Mar 2026 | 1.2M | 26% | 2 | 783K | 17.5% | 3 | | Apr 2026 | 983K | 22.9% | 2 | 783K | 18.3% | 3 | | May 2026 | 994K | 22.8% | 2 | 838K | 19.2% | 3 | | Jun 2026 | 994K | 22.6% | 2 | 874K | 19.9% | 3 | | Jul 2026 | 813K | 20.7% | 2 | 715K | 18.2% | 3 | | Aug 2026 | 994K | 23.5% | 2 | 715K | 16.9% | 3 | | Sep 2026 | 1M | 24% | 2 | 660K | 15.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure. - **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure. - [Makita profile](/demand/global-en/brands/makita) - [Ryobi profile](/demand/global-en/brands/ryobi) - [All drill driver brands worldwide](/demand/global-en/categories/drill-driver-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or Ryobi more popular in search? In September 2026, Makita had more branded searches than Ryobi among drill driver brands worldwide. Makita had about 1 million branded searches, while Ryobi had 660,000. Makita made up 24% of all drill driver brand searches we track, and Ryobi accounted for 15.8%. ## Cite this page Brandwave. "Makita vs Ryobi: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/drill-driver-brands/compare/makita-vs-ryobi This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/drill-driver-brands/compare/makita-vs-ryobi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.