--- title: "Bosch vs Makita: Which is searched more?" description: "Is Bosch or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drill driver brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/drill-driver-brands/compare/bosch-vs-makita" publisher: "Brandwave" --- # Bosch vs Makita: Which is searched more? Is Bosch or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drill driver brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Makita - **Competitive set**: Drill driver brands - **Market**: Global - **Month measured**: Sep 2026 - **Bosch Share of Search**: 0.43% - **Makita Share of Search**: 24% ## Is Bosch or Makita more popular in search? - In September 2026, Makita had more branded searches than Bosch among drill driver brands worldwide. Makita had about 1 million branded searches, while Bosch had 18,100. Makita made up 24% of all drill driver brand searches we track, and Bosch accounted for 0.43%. - Makita was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among drill driver brands worldwide moved from 0.45% to 0.43%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Makita’s share of searches among drill driver brands worldwide moved from 28.2% to 24%, and its estimated monthly branded searches moved from 1.4M to 1M. ## Top drill driver brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Bosch in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Milwaukee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about drill driver brands - Asked ChatGPT "Which drill driver brand should I buy?": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Ryobi - Asked ChatGPT "What are the best drill driver brands?": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Bosch, 5. Ryobi - Asked ChatGPT "What's the best drill driver brand for home repairs?": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Ryobi, 5. Bosch - Searched Google, AI Overview "impact driver drill": 1. DeWalt, 2. Milwaukee, 3. Makita - Searched Google, AI Overview "cordless drill driver": 1. Milwaukee, 2. DeWalt, 3. Makita Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for drill driver brands worldwide in September 2026? - In September 2026, Makita gained share of searches among drill driver brands worldwide, from 23.5% to 24%. - Estimated monthly branded searches for Bosch worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 0.45% | 5 | 1.4M | 28.2% | 2 | | Nov 2025 | 22.2K | 0.41% | 5 | 1.4M | 26.3% | 2 | | Dec 2025 | 22.2K | 0.44% | 5 | 1.2M | 23.6% | 2 | | Jan 2026 | 18.1K | 0.43% | 5 | 983K | 23.5% | 2 | | Feb 2026 | 18.1K | 0.45% | 5 | 963K | 23.8% | 2 | | Mar 2026 | 18.1K | 0.41% | 5 | 1.2M | 26% | 2 | | Apr 2026 | 18.1K | 0.42% | 5 | 983K | 22.9% | 2 | | May 2026 | 22.2K | 0.51% | 5 | 994K | 22.8% | 2 | | Jun 2026 | 18.1K | 0.41% | 5 | 994K | 22.6% | 2 | | Jul 2026 | 18.1K | 0.46% | 5 | 813K | 20.7% | 2 | | Aug 2026 | 22.2K | 0.52% | 5 | 994K | 23.5% | 2 | | Sep 2026 | 18.1K | 0.43% | 5 | 1M | 24% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch drill”. - **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure. - [Bosch profile](/demand/global-en/brands/bosch) - [Makita profile](/demand/global-en/brands/makita) - [All drill driver brands worldwide](/demand/global-en/categories/drill-driver-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Makita more popular in search? In September 2026, Makita had more branded searches than Bosch among drill driver brands worldwide. Makita had about 1 million branded searches, while Bosch had 18,100. Makita made up 24% of all drill driver brand searches we track, and Bosch accounted for 0.43%. ## Cite this page Brandwave. "Bosch vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/drill-driver-brands/compare/bosch-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/drill-driver-brands/compare/bosch-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.