--- title: "Diablo vs Irwin: Which is searched more?" description: "Is Diablo or Irwin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drill bits brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/drill-bits-brands/compare/diablo-vs-irwin" publisher: "Brandwave" --- # Diablo vs Irwin: Which is searched more? Is Diablo or Irwin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drill bits brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Diablo and Irwin - **Competitive set**: Drill bits brands - **Market**: Global - **Month measured**: Sep 2026 - **Diablo Share of Search**: 0.85% - **Irwin Share of Search**: 6.1% ## Is Diablo or Irwin more popular in search? - In September 2026, Irwin had more branded searches than Diablo among drill bits brands worldwide. Irwin had about 1,000 branded searches, while Diablo had 140. Irwin made up 6.1% of all drill bits brand searches we track, and Diablo accounted for 0.85%. - Irwin was ahead of Diablo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Diablo’s share of searches among drill bits brands worldwide moved from 1% to 0.85%, and its estimated monthly branded searches moved from 170 to 140. - Across the 12 months ending September 2026, Irwin’s share of searches among drill bits brands worldwide moved from 6% to 6.1%, and its estimated monthly branded searches held steady at 1K. ## Top drill bits brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Irwin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Diablo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Irwin was listed before Diablo in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Irwin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Diablo | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about drill bits brands - Asked ChatGPT "Which drill bits brand should I buy?": 1. DeWalt, 2. Bosch, 3. Milwaukee - Asked ChatGPT "What are the best drill bits brands?": 1. Milwaukee, 2. Bosch, 3. DeWalt, 4. Irwin - Asked ChatGPT "What's the best drill bits brand for home drilling jobs?": 1. DeWalt, 2. Bosch, 3. Milwaukee, 4. Irwin - Searched Google, AI Overview "best drill bits": 1. Milwaukee, 2. DeWalt - Searched Google, AI Overview "metal drill bits": 1. Diablo Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for drill bits brands worldwide in September 2026? - In September 2026, Irwin lost share of searches among drill bits brands worldwide, from 7.7% to 6.1%. - Estimated monthly branded searches for Diablo worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026. ## Month by month | Month | Diablo estimated searches | Diablo Share of Search | Diablo rank | Irwin estimated searches | Irwin Share of Search | Irwin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 1% | 5 | 1K | 6% | 4 | | Nov 2025 | 170 | 0.77% | 5 | 1K | 4.5% | 4 | | Dec 2025 | 140 | 0.61% | 5 | 880 | 3.8% | 4 | | Jan 2026 | 170 | 0.96% | 5 | 880 | 5% | 4 | | Feb 2026 | 140 | 0.88% | 5 | 1K | 6.3% | 4 | | Mar 2026 | 170 | 0.87% | 5 | 1K | 5.1% | 4 | | Apr 2026 | 140 | 0.78% | 5 | 1K | 5.6% | 4 | | May 2026 | 210 | 1.1% | 5 | 1K | 5.1% | 4 | | Jun 2026 | 210 | 1.3% | 5 | 1K | 6% | 4 | | Jul 2026 | 140 | 0.79% | 5 | 1K | 5.6% | 4 | | Aug 2026 | 140 | 0.83% | 5 | 1.3K | 7.7% | 4 | | Sep 2026 | 140 | 0.85% | 5 | 1K | 6.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Diablo’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Diablo**: Measured on the search term “diablo masonry bit”. - **Irwin**: Measured on the search term “irwin drill bits”. - [Diablo profile](/demand/global-en/brands/diablo) - [Irwin profile](/demand/global-en/brands/irwin) - [All drill bits brands worldwide](/demand/global-en/categories/drill-bits-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Diablo or Irwin more popular in search? In September 2026, Irwin had more branded searches than Diablo among drill bits brands worldwide. Irwin had about 1,000 branded searches, while Diablo had 140. Irwin made up 6.1% of all drill bits brand searches we track, and Diablo accounted for 0.85%. ## Cite this page Brandwave. "Diablo vs Irwin: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/drill-bits-brands/compare/diablo-vs-irwin This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/drill-bits-brands/compare/diablo-vs-irwin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.