--- title: "Dried fruit: Which brands are most popular in search?" description: "Compare the dried fruit people buy. Share of Search among Ocean Spray, Sun-Maid, Sunsweet, Mariani, Traina and Whitworths, the dried fruit Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dried-fruit" publisher: "Brandwave" --- # Dried fruit: Which brands are most popular in search? Compare the dried fruit people buy. Share of Search among Ocean Spray, Sun-Maid, Sunsweet, Mariani, Traina and Whitworths, the dried fruit Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dried fruit - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Ocean Spray, 74.2% ## Which brand is most popular in search among dried fruit worldwide? - In August 2026, Ocean Spray was the most searched among dried fruit worldwide, with an estimated 74K branded searches and 74.2% estimated Share of Search within this set. - Sun-Maid is in 2nd place, 62.1 percentage points behind at 12.1% Share of Search. - Across the 11 months ending August 2026, Ocean Spray’s estimated Share of Search among dried fruit worldwide increased from 70.1% to 74.2%. - Across the 11 months ending August 2026, Sun-Maid’s estimated Share of Search among dried fruit worldwide decreased from 17.1% to 12.1%. - Across the 11 months ending August 2026, Sunsweet’s estimated Share of Search among dried fruit worldwide increased from 11.5% to 12.1%. - Across the 11 months ending August 2026, Ocean Spray’s estimated Share of Search among dried fruit worldwide peaked at 75.3% in December 2025 and was lowest at 67.4% in June 2026. - Across the 11 months ending August 2026, Sun-Maid’s estimated Share of Search among dried fruit worldwide peaked at 20.2% in June 2026 and was lowest at 12.1% in August 2026. - Across the 11 months ending August 2026, Sunsweet’s estimated Share of Search among dried fruit worldwide peaked at 12.1% in August 2026 and was lowest at 8.2% in December 2025. - Across the 11 months ending August 2026, Mariani, Traina and Whitworths held steady: their estimated Share of Search among dried fruit worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Ocean Spray vs Sun-Maid: compare search popularity](/demand/global-en/compare/ocean-spray-vs-sun-maid): 74.2% against 12.1% Share of Search. - [Ocean Spray vs Sunsweet: compare search popularity](/demand/global-en/compare/ocean-spray-vs-sunsweet): 74.2% against 12.1% Share of Search. - [Sun-Maid vs Sunsweet: compare search popularity](/demand/global-en/compare/sun-maid-vs-sunsweet): 12.1% Share of Search each. ## How did search popularity change for dried fruit worldwide in August 2026? - In August 2026, Ocean Spray gained estimated Share of Search among dried fruit worldwide, from 70% to 74.2%. - In August 2026, Sunsweet gained estimated Share of Search among dried fruit worldwide, from 11.5% to 12.1%. - In August 2026, Sun-Maid lost estimated Share of Search among dried fruit worldwide, from 17.1% to 12.1%. - Estimated monthly branded searches for Mariani worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026. - Estimated monthly branded searches for Traina worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026. - Estimated monthly branded searches for Whitworths worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ocean Spray | 74.2% | 74K | +22.3% | Ocean Spray | | 2 | Sun-Maid | 12.1% | 12.1K | -18.2% | Sun-Maid | | 3 | Sunsweet | 12.1% | 12.1K | +22.2% | Sunsweet | | 4 | Mariani | 0.88% | 880 | +22.2% | Mariani | | 5 | Traina | 0.59% | 590 | +22.9% | Traina | | 6 | Whitworths | 0.05% | 50 | +25.0% | Whitworths | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ocean Spray | 60.5K | 70.1% | 1 | | Oct 2025 | Sun-Maid | 14.8K | 17.1% | 2 | | Oct 2025 | Sunsweet | 9.9K | 11.5% | 3 | | Oct 2025 | Mariani | 590 | 0.68% | 4 | | Oct 2025 | Traina | 480 | 0.56% | 5 | | Oct 2025 | Whitworths | 90 | 0.1% | 6 | | Nov 2025 | Ocean Spray | 60.5K | 71.4% | 1 | | Nov 2025 | Sun-Maid | 14.8K | 17.5% | 2 | | Nov 2025 | Sunsweet | 8.1K | 9.6% | 3 | | Nov 2025 | Mariani | 720 | 0.85% | 4 | | Nov 2025 | Traina | 480 | 0.57% | 5 | | Nov 2025 | Whitworths | 90 | 0.11% | 6 | | Dec 2025 | Ocean Spray | 74K | 75.3% | 1 | | Dec 2025 | Sun-Maid | 14.8K | 15.1% | 2 | | Dec 2025 | Sunsweet | 8.1K | 8.2% | 3 | | Dec 2025 | Mariani | 880 | 0.9% | 4 | | Dec 2025 | Traina | 390 | 0.4% | 5 | | Dec 2025 | Whitworths | 40 | 0.04% | 6 | | Jan 2026 | Ocean Spray | 60.5K | 69.8% | 1 | | Jan 2026 | Sun-Maid | 14.8K | 17.1% | 2 | | Jan 2026 | Sunsweet | 9.9K | 11.4% | 3 | | Jan 2026 | Mariani | 880 | 1% | 4 | | Jan 2026 | Traina | 480 | 0.55% | 5 | | Jan 2026 | Whitworths | 70 | 0.08% | 6 | | Feb 2026 | Ocean Spray | 60.5K | 72.1% | 1 | | Feb 2026 | Sun-Maid | 12.1K | 14.4% | 2 | | Feb 2026 | Sunsweet | 9.9K | 11.8% | 3 | | Feb 2026 | Mariani | 880 | 1% | 4 | | Feb 2026 | Traina | 480 | 0.57% | 5 | | Feb 2026 | Whitworths | 50 | 0.06% | 6 | | Mar 2026 | Ocean Spray | 60.5K | 72.2% | 1 | | Mar 2026 | Sun-Maid | 12.1K | 14.4% | 2 | | Mar 2026 | Sunsweet | 9.9K | 11.8% | 3 | | Mar 2026 | Mariani | 720 | 0.86% | 4 | | Mar 2026 | Traina | 590 | 0.7% | 5 | | Mar 2026 | Whitworths | 40 | 0.05% | 6 | | Apr 2026 | Ocean Spray | 60.5K | 72.2% | 1 | | Apr 2026 | Sun-Maid | 12.1K | 14.4% | 2 | | Apr 2026 | Sunsweet | 9.9K | 11.8% | 3 | | Apr 2026 | Mariani | 720 | 0.86% | 4 | | Apr 2026 | Traina | 480 | 0.57% | 5 | | Apr 2026 | Whitworths | 50 | 0.06% | 6 | | May 2026 | Ocean Spray | 74K | 71.6% | 1 | | May 2026 | Sun-Maid | 18.1K | 17.5% | 2 | | May 2026 | Sunsweet | 9.9K | 9.6% | 3 | | May 2026 | Mariani | 720 | 0.7% | 4 | | May 2026 | Traina | 590 | 0.57% | 5 | | May 2026 | Whitworths | 70 | 0.07% | 6 | | Jun 2026 | Ocean Spray | 60.5K | 67.4% | 1 | | Jun 2026 | Sun-Maid | 18.1K | 20.2% | 2 | | Jun 2026 | Sunsweet | 9.9K | 11% | 3 | | Jun 2026 | Mariani | 590 | 0.66% | 4 | | Jun 2026 | Traina | 590 | 0.66% | 5 | | Jun 2026 | Whitworths | 40 | 0.04% | 6 | | Jul 2026 | Ocean Spray | 60.5K | 70% | 1 | | Jul 2026 | Sun-Maid | 14.8K | 17.1% | 2 | | Jul 2026 | Sunsweet | 9.9K | 11.5% | 3 | | Jul 2026 | Mariani | 720 | 0.83% | 4 | | Jul 2026 | Traina | 480 | 0.56% | 5 | | Jul 2026 | Whitworths | 40 | 0.05% | 6 | | Aug 2026 | Ocean Spray | 74K | 74.2% | 1 | | Aug 2026 | Sun-Maid | 12.1K | 12.1% | 2 | | Aug 2026 | Sunsweet | 12.1K | 12.1% | 3 | | Aug 2026 | Mariani | 880 | 0.88% | 4 | | Aug 2026 | Traina | 590 | 0.59% | 5 | | Aug 2026 | Whitworths | 50 | 0.05% | 6 | | Sep 2026 | Mariani | — | — | — | | Sep 2026 | Ocean Spray | — | — | — | | Sep 2026 | Sun-Maid | — | — | — | | Sep 2026 | Sunsweet | — | — | — | | Sep 2026 | Traina | — | — | — | | Sep 2026 | Whitworths | — | — | — | ## What is being compared - **Mariani**: Measured on the search term “mariani dried fruit”. - **Ocean Spray**: Measured on the search term “ocean spray”. - **Sun-Maid**: Measured on the search term “sun maid raisins”. - **Sunsweet**: Measured on the search term “sunsweet prunes”. - **Traina**: Measured on the search term “traina dried fruit”. - **Whitworths**: Measured on the search term “whitworths fruit”. - [Mariani](/demand/global-en/brands/mariani) - [Ocean Spray](/demand/global-en/brands/ocean-spray) - [Sun-Maid](/demand/global-en/brands/sun-maid) - [Sunsweet](/demand/global-en/brands/sunsweet) - [Traina](/demand/global-en/brands/traina) - [Whitworths](/demand/global-en/brands/whitworths) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dried fruit worldwide? In August 2026, Ocean Spray was the most searched among dried fruit worldwide, with an estimated 74K branded searches and 74.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Dried fruit: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/dried-fruit This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dried-fruit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.