---
title: "Dress boots brands: Which are searched most?"
description: "Compare the dress boots brands people buy. Share of Search among UGG, Timberland, Clarks, Ariat, Red Wing, Blundstone and Sorel, the dress boots brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dress-boots-brands"
publisher: "Brandwave"
---

# Dress boots brands: Which are searched most?

Compare the dress boots brands people buy. Share of Search among UGG, Timberland, Clarks, Ariat, Red Wing, Blundstone and Sorel, the dress boots brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dress boots brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: UGG, 52.3%

## Which brand is most popular in search among dress boots brands worldwide?

- In September 2026, UGG was the most searched among dress boots brands worldwide, with an estimated 6.1M branded searches and 52.3% estimated Share of Search within this set.
- Timberland is in 2nd place, 33.2 percentage points behind at 19.1% Share of Search.
- Across the 12 months ending September 2026, UGG’s estimated Share of Search among dress boots brands worldwide decreased from 53.5% to 52.3%.
- Across the 12 months ending September 2026, Clarks’ estimated Share of Search among dress boots brands worldwide increased from 8.8% to 12.8%.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among dress boots brands worldwide increased from 3.9% to 5.8%.
- Across the 12 months ending September 2026, Red Wing’s estimated Share of Search among dress boots brands worldwide decreased from 8.8% to 4.7%.
- Across the 12 months ending September 2026, UGG’s estimated Share of Search among dress boots brands worldwide peaked at 60.6% in November 2025 and was lowest at 25.5% in April 2026.
- Across the 12 months ending September 2026, Timberland’s estimated Share of Search among dress boots brands worldwide peaked at 26.7% in July 2026 and was lowest at 17.9% in December 2025.
- Across the 12 months ending September 2026, Clarks’ estimated Share of Search among dress boots brands worldwide peaked at 24.1% in June 2026 and was lowest at 6.6% in December 2025.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among dress boots brands worldwide peaked at 10.8% in June 2026 and was lowest at 3.7% in November 2025.
- Across the 12 months ending September 2026, Red Wing’s estimated Share of Search among dress boots brands worldwide peaked at 23.8% in March 2026 and was lowest at 4.6% in August 2026.
- Across the 12 months ending September 2026, Blundstone’s estimated Share of Search among dress boots brands worldwide peaked at 3.9% in October 2025 and was lowest at 2.9% in July 2026.
- Across the 12 months ending September 2026, Ariat rose from 5th to 4th among dress boots brands worldwide.
- Across the 12 months ending September 2026, Red Wing fell from 4th to 5th among dress boots brands worldwide.
- Across the 12 months ending September 2026, Timberland, Blundstone and Sorel held steady: their estimated Share of Search among dress boots brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [UGG vs Timberland: compare search popularity](/demand/global-en/compare/timberland-vs-ugg): 52.3% against 19.1% Share of Search.
- [UGG vs Clarks: compare search popularity](/demand/global-en/compare/clarks-vs-ugg): 52.3% against 12.8% Share of Search.
- [UGG vs Ariat: compare search popularity](/demand/global-en/compare/ariat-vs-ugg): 52.3% against 5.8% Share of Search.
- [UGG vs Red Wing: compare search popularity](/demand/global-en/compare/red-wing-vs-ugg): 52.3% against 4.7% Share of Search.
- [Timberland vs Clarks: compare search popularity](/demand/global-en/compare/clarks-vs-timberland): 19.1% against 12.8% Share of Search.
- [Timberland vs Ariat: compare search popularity](/demand/global-en/compare/ariat-vs-timberland): 19.1% against 5.8% Share of Search.
- [Timberland vs Red Wing: compare search popularity](/demand/global-en/compare/red-wing-vs-timberland): 19.1% against 4.7% Share of Search.
- [Clarks vs Ariat: compare search popularity](/demand/global-en/compare/ariat-vs-clarks): 12.8% against 5.8% Share of Search.
- [Clarks vs Red Wing: compare search popularity](/demand/global-en/compare/clarks-vs-red-wing): 12.8% against 4.7% Share of Search.
- [Ariat vs Red Wing: compare search popularity](/demand/global-en/compare/ariat-vs-red-wing): 5.8% against 4.7% Share of Search.

## How did search popularity change for dress boots brands worldwide in September 2026?

- In September 2026, UGG gained estimated Share of Search among dress boots brands worldwide, from 42.2% to 52.3%.
- In September 2026, Blundstone gained estimated Share of Search among dress boots brands worldwide, from 3.1% to 3.8%.
- In September 2026, Clarks lost estimated Share of Search among dress boots brands worldwide, from 18.9% to 12.8%.
- In September 2026, Timberland lost estimated Share of Search among dress boots brands worldwide, from 23.1% to 19.1%.
- In September 2026, Ariat lost estimated Share of Search among dress boots brands worldwide, from 6.9% to 5.8%.
- Estimated monthly branded searches for Red Wing worldwide fell 63.3% over 12 measured months, from 1.5M to 550K in September 2026.
- Estimated monthly branded searches for Sorel worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | UGG | 52.3% | 6.1M | +49.6% | UGG |
| 2 | Timberland | 19.1% | 2.2M | 0.0% | Timberland |
| 3 | Clarks | 12.8% | 1.5M | -18.0% | Clarks |
| 4 | Ariat | 5.8% | 673K | 0.0% | Ariat |
| 5 | Red Wing | 4.7% | 550K | +22.2% | Red Wing |
| 6 | Blundstone | 3.8% | 450K | +49.5% | Blundstone |
| 7 | Sorel | 1.4% | 165K | +50.0% | Sorel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | UGG | 9.1M | 53.5% | 1 |
| Oct 2025 | Timberland | 3.4M | 19.6% | 2 |
| Oct 2025 | Clarks | 1.5M | 8.8% | 3 |
| Oct 2025 | Red Wing | 1.5M | 8.8% | 4 |
| Oct 2025 | Ariat | 673K | 3.9% | 5 |
| Oct 2025 | Blundstone | 673K | 3.9% | 6 |
| Oct 2025 | Sorel | 246K | 1.4% | 7 |
| Nov 2025 | UGG | 16.6M | 60.6% | 1 |
| Nov 2025 | Timberland | 5M | 18.3% | 2 |
| Nov 2025 | Clarks | 1.8M | 6.7% | 3 |
| Nov 2025 | Red Wing | 1.5M | 5.5% | 4 |
| Nov 2025 | Ariat | 1M | 3.7% | 5 |
| Nov 2025 | Blundstone | 1M | 3.7% | 6 |
| Nov 2025 | Sorel | 450K | 1.6% | 7 |
| Dec 2025 | UGG | 13.6M | 59.4% | 1 |
| Dec 2025 | Timberland | 4.1M | 17.9% | 2 |
| Dec 2025 | Clarks | 1.5M | 6.6% | 3 |
| Dec 2025 | Red Wing | 1.5M | 6.6% | 4 |
| Dec 2025 | Ariat | 1M | 4.4% | 5 |
| Dec 2025 | Blundstone | 823K | 3.6% | 6 |
| Dec 2025 | Sorel | 368K | 1.6% | 7 |
| Jan 2026 | UGG | 7.5M | 47.7% | 1 |
| Jan 2026 | Timberland | 3.4M | 21.4% | 2 |
| Jan 2026 | Red Wing | 1.8M | 11.7% | 3 |
| Jan 2026 | Clarks | 1.5M | 9.6% | 4 |
| Jan 2026 | Ariat | 673K | 4.3% | 5 |
| Jan 2026 | Blundstone | 550K | 3.5% | 6 |
| Jan 2026 | Sorel | 301K | 1.9% | 7 |
| Feb 2026 | UGG | 4.1M | 43.3% | 1 |
| Feb 2026 | Timberland | 2.2M | 23.7% | 2 |
| Feb 2026 | Clarks | 1.2M | 12.9% | 3 |
| Feb 2026 | Red Wing | 823K | 8.7% | 4 |
| Feb 2026 | Ariat | 550K | 5.8% | 5 |
| Feb 2026 | Blundstone | 368K | 3.9% | 6 |
| Feb 2026 | Sorel | 165K | 1.7% | 7 |
| Mar 2026 | UGG | 2.7M | 29.1% | 1 |
| Mar 2026 | Red Wing | 2.2M | 23.8% | 2 |
| Mar 2026 | Timberland | 1.8M | 19.4% | 3 |
| Mar 2026 | Clarks | 1.5M | 15.9% | 4 |
| Mar 2026 | Ariat | 673K | 7.1% | 5 |
| Mar 2026 | Blundstone | 301K | 3.2% | 6 |
| Mar 2026 | Sorel | 135K | 1.4% | 7 |
| Apr 2026 | Timberland | 1.8M | 25.5% | 1 |
| Apr 2026 | UGG | 1.8M | 25.5% | 2 |
| Apr 2026 | Clarks | 1.5M | 20.9% | 3 |
| Apr 2026 | Red Wing | 1M | 13.9% | 4 |
| Apr 2026 | Ariat | 673K | 9.4% | 5 |
| Apr 2026 | Blundstone | 246K | 3.4% | 6 |
| Apr 2026 | Sorel | 110K | 1.5% | 7 |
| May 2026 | UGG | 2.2M | 31.8% | 1 |
| May 2026 | Timberland | 1.8M | 26% | 2 |
| May 2026 | Clarks | 1.5M | 21.3% | 3 |
| May 2026 | Ariat | 673K | 9.5% | 4 |
| May 2026 | Red Wing | 450K | 6.4% | 5 |
| May 2026 | Blundstone | 246K | 3.5% | 6 |
| May 2026 | Sorel | 110K | 1.6% | 7 |
| Jun 2026 | UGG | 1.8M | 29.4% | 1 |
| Jun 2026 | Clarks | 1.5M | 24.1% | 2 |
| Jun 2026 | Timberland | 1.5M | 24.1% | 3 |
| Jun 2026 | Ariat | 673K | 10.8% | 4 |
| Jun 2026 | Red Wing | 450K | 7.2% | 5 |
| Jun 2026 | Blundstone | 201K | 3.2% | 6 |
| Jun 2026 | Sorel | 74K | 1.2% | 7 |
| Jul 2026 | UGG | 2.2M | 32.6% | 1 |
| Jul 2026 | Timberland | 1.8M | 26.7% | 2 |
| Jul 2026 | Clarks | 1.5M | 21.9% | 3 |
| Jul 2026 | Ariat | 550K | 8% | 4 |
| Jul 2026 | Red Wing | 450K | 6.6% | 5 |
| Jul 2026 | Blundstone | 201K | 2.9% | 6 |
| Jul 2026 | Sorel | 90.5K | 1.3% | 7 |
| Aug 2026 | UGG | 4.1M | 42.2% | 1 |
| Aug 2026 | Timberland | 2.2M | 23.1% | 2 |
| Aug 2026 | Clarks | 1.8M | 18.9% | 3 |
| Aug 2026 | Ariat | 673K | 6.9% | 4 |
| Aug 2026 | Red Wing | 450K | 4.6% | 5 |
| Aug 2026 | Blundstone | 301K | 3.1% | 6 |
| Aug 2026 | Sorel | 110K | 1.1% | 7 |
| Sep 2026 | UGG | 6.1M | 52.3% | 1 |
| Sep 2026 | Timberland | 2.2M | 19.1% | 2 |
| Sep 2026 | Clarks | 1.5M | 12.8% | 3 |
| Sep 2026 | Ariat | 673K | 5.8% | 4 |
| Sep 2026 | Red Wing | 550K | 4.7% | 5 |
| Sep 2026 | Blundstone | 450K | 3.8% | 6 |
| Sep 2026 | Sorel | 165K | 1.4% | 7 |

## What is being compared

- **Ariat**: Measured on the search term “ariat”.
- **Blundstone**: Measured on the search term “blundstone”.
- **Clarks**: Measured on the search term “clarks”.
- **Red Wing**: Measured on the search term “red wing”.
- **Sorel**: Measured on the search term “sorel”.
- **Timberland**: Measured on the search term “timberland”.
- **UGG**: Measured on the search term “ugg”.

- [Ariat](/demand/global-en/brands/ariat)
- [Blundstone](/demand/global-en/brands/blundstone)
- [Clarks](/demand/global-en/brands/clarks)
- [Red Wing](/demand/global-en/brands/red-wing)
- [Sorel](/demand/global-en/brands/sorel)
- [Timberland](/demand/global-en/brands/timberland)
- [UGG](/demand/global-en/brands/ugg)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dress boots brands worldwide?

In September 2026, UGG was the most searched among dress boots brands worldwide, with an estimated 6.1M branded searches and 52.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dress boots brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dress-boots-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dress-boots-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.