---
title: "Downhill bike brands: Which are searched most?"
description: "Compare the downhill bike brands people buy. Share of Search among KTM, Cannondale, Cube, Giant, Santa Cruz Bicycles and Scott, the downhill bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/downhill-bike-brands"
publisher: "Brandwave"
---

# Downhill bike brands: Which are searched most?

Compare the downhill bike brands people buy. Share of Search among KTM, Cannondale, Cube, Giant, Santa Cruz Bicycles and Scott, the downhill bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Downhill bike brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: KTM, 68.2%

## Which brand is most popular in search among downhill bike brands worldwide?

- In September 2026, KTM was the most searched among downhill bike brands worldwide, with an estimated 1.5M branded searches and 68.2% estimated Share of Search within this set.
- Cannondale is in 2nd place, 57 percentage points behind at 11.2% Share of Search.
- Across the 12 months ending September 2026, KTM’s estimated Share of Search among downhill bike brands worldwide decreased from 73.4% to 68.2%.
- Across the 12 months ending September 2026, Cannondale’s estimated Share of Search among downhill bike brands worldwide increased from 9.9% to 11.2%.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among downhill bike brands worldwide increased from 5.4% to 9.1%.
- Across the 12 months ending September 2026, Santa Cruz Bicycles’ estimated Share of Search among downhill bike brands worldwide increased from 4.7% to 5.2%.
- Across the 12 months ending September 2026, KTM’s estimated Share of Search among downhill bike brands worldwide peaked at 79.6% in December 2025 and was lowest at 61.9% in July 2026.
- Across the 12 months ending September 2026, Cannondale’s estimated Share of Search among downhill bike brands worldwide peaked at 16% in March 2026 and was lowest at 7.2% in December 2025.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among downhill bike brands worldwide peaked at 10.6% in August 2026 and was lowest at 3.9% in December 2025.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among downhill bike brands worldwide peaked at 8.4% in April 2026 and was lowest at 5.7% in November 2025.
- Across the 12 months ending September 2026, Santa Cruz Bicycles’ estimated Share of Search among downhill bike brands worldwide peaked at 5.9% in July 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending September 2026, Cube rose from 4th to 3rd among downhill bike brands worldwide.
- Across the 12 months ending September 2026, Giant fell from 3rd to 4th among downhill bike brands worldwide.
- Across the 12 months ending September 2026, Scott held steady: its estimated Share of Search among downhill bike brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [KTM vs Cannondale: compare search popularity](/demand/global-en/compare/cannondale-vs-ktm): 68.2% against 11.2% Share of Search.
- [KTM vs Cube: compare search popularity](/demand/global-en/compare/cube-vs-ktm): 68.2% against 9.1% Share of Search.
- [KTM vs Giant: compare search popularity](/demand/global-en/compare/giant-vs-ktm): 68.2% against 6.1% Share of Search.
- [KTM vs Santa Cruz Bicycles: compare search popularity](/demand/global-en/compare/ktm-vs-santa-cruz-bicycles): 68.2% against 5.2% Share of Search.
- [Cannondale vs Cube: compare search popularity](/demand/global-en/compare/cannondale-vs-cube): 11.2% against 9.1% Share of Search.
- [Cannondale vs Giant: compare search popularity](/demand/global-en/compare/cannondale-vs-giant): 11.2% against 6.1% Share of Search.
- [Cannondale vs Santa Cruz Bicycles: compare search popularity](/demand/global-en/compare/cannondale-vs-santa-cruz-bicycles): 11.2% against 5.2% Share of Search.
- [Cube vs Giant: compare search popularity](/demand/global-en/compare/cube-vs-giant): 9.1% against 6.1% Share of Search.
- [Cube vs Santa Cruz Bicycles: compare search popularity](/demand/global-en/compare/cube-vs-santa-cruz-bicycles): 9.1% against 5.2% Share of Search.
- [Giant vs Santa Cruz Bicycles: compare search popularity](/demand/global-en/compare/giant-vs-santa-cruz-bicycles): 6.1% against 5.2% Share of Search.

## How did search popularity change for downhill bike brands worldwide in September 2026?

- In September 2026, KTM gained estimated Share of Search among downhill bike brands worldwide, from 64.4% to 68.2%.
- In September 2026, Cannondale lost estimated Share of Search among downhill bike brands worldwide, from 12.9% to 11.2%.
- In September 2026, Cube lost estimated Share of Search among downhill bike brands worldwide, from 10.6% to 9.1%.
- In September 2026, Giant lost estimated Share of Search among downhill bike brands worldwide, from 7.1% to 6.1%.
- Estimated monthly branded searches for Scott worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KTM | 68.2% | 1.5M | 0.0% | KTM |
| 2 | Cannondale | 11.2% | 246K | -18.3% | Cannondale |
| 3 | Cube | 9.1% | 201K | -18.3% | Cube |
| 4 | Giant | 6.1% | 135K | -18.2% | Giant |
| 5 | Santa Cruz Bicycles | 5.2% | 115K | -1.0% | Santa Cruz Bicycles |
| 6 | Scott | 0.09% | 1.9K | -20.8% | Scott |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KTM | 1.8M | 73.4% | 1 |
| Oct 2025 | Cannondale | 246K | 9.9% | 2 |
| Oct 2025 | Giant | 165K | 6.6% | 3 |
| Oct 2025 | Cube | 135K | 5.4% | 4 |
| Oct 2025 | Santa Cruz Bicycles | 117K | 4.7% | 5 |
| Oct 2025 | Scott | 1.6K | 0.06% | 6 |
| Nov 2025 | KTM | 1.8M | 77.1% | 1 |
| Nov 2025 | Cannondale | 201K | 8.5% | 2 |
| Nov 2025 | Giant | 135K | 5.7% | 3 |
| Nov 2025 | Cube | 110K | 4.6% | 4 |
| Nov 2025 | Santa Cruz Bicycles | 95.9K | 4% | 5 |
| Nov 2025 | Scott | 1.3K | 0.05% | 6 |
| Dec 2025 | KTM | 1.8M | 79.6% | 1 |
| Dec 2025 | Cannondale | 165K | 7.2% | 2 |
| Dec 2025 | Giant | 135K | 5.9% | 3 |
| Dec 2025 | Cube | 90.5K | 3.9% | 4 |
| Dec 2025 | Santa Cruz Bicycles | 78.4K | 3.4% | 5 |
| Dec 2025 | Scott | 880 | 0.04% | 6 |
| Jan 2026 | KTM | 1.5M | 74.1% | 1 |
| Jan 2026 | Cannondale | 201K | 9.9% | 2 |
| Jan 2026 | Giant | 135K | 6.7% | 3 |
| Jan 2026 | Cube | 110K | 5.4% | 4 |
| Jan 2026 | Santa Cruz Bicycles | 78.4K | 3.9% | 5 |
| Jan 2026 | Scott | 1K | 0.05% | 6 |
| Feb 2026 | KTM | 1.5M | 72.4% | 1 |
| Feb 2026 | Cannondale | 246K | 11.9% | 2 |
| Feb 2026 | Giant | 135K | 6.5% | 3 |
| Feb 2026 | Cube | 110K | 5.3% | 4 |
| Feb 2026 | Santa Cruz Bicycles | 79.4K | 3.8% | 5 |
| Feb 2026 | Scott | 1.3K | 0.06% | 6 |
| Mar 2026 | KTM | 1.5M | 65.4% | 1 |
| Mar 2026 | Cannondale | 368K | 16% | 2 |
| Mar 2026 | Cube | 165K | 7.2% | 3 |
| Mar 2026 | Giant | 165K | 7.2% | 4 |
| Mar 2026 | Santa Cruz Bicycles | 95.9K | 4.2% | 5 |
| Mar 2026 | Scott | 1.3K | 0.06% | 6 |
| Apr 2026 | KTM | 1.5M | 62.8% | 1 |
| Apr 2026 | Cannondale | 368K | 15.4% | 2 |
| Apr 2026 | Cube | 201K | 8.4% | 3 |
| Apr 2026 | Giant | 201K | 8.4% | 4 |
| Apr 2026 | Santa Cruz Bicycles | 117K | 4.9% | 5 |
| Apr 2026 | Scott | 1.6K | 0.07% | 6 |
| May 2026 | KTM | 1.5M | 62.2% | 1 |
| May 2026 | Cannondale | 368K | 15.3% | 2 |
| May 2026 | Cube | 201K | 8.3% | 3 |
| May 2026 | Giant | 201K | 8.3% | 4 |
| May 2026 | Santa Cruz Bicycles | 140K | 5.8% | 5 |
| May 2026 | Scott | 1.9K | 0.08% | 6 |
| Jun 2026 | KTM | 1.5M | 66.7% | 1 |
| Jun 2026 | Cannondale | 301K | 13.4% | 2 |
| Jun 2026 | Cube | 165K | 7.3% | 3 |
| Jun 2026 | Giant | 165K | 7.3% | 4 |
| Jun 2026 | Santa Cruz Bicycles | 115K | 5.1% | 5 |
| Jun 2026 | Scott | 1.9K | 0.08% | 6 |
| Jul 2026 | KTM | 1.2M | 61.9% | 1 |
| Jul 2026 | Cannondale | 301K | 15.3% | 2 |
| Jul 2026 | Cube | 165K | 8.4% | 3 |
| Jul 2026 | Giant | 165K | 8.4% | 4 |
| Jul 2026 | Santa Cruz Bicycles | 117K | 5.9% | 5 |
| Jul 2026 | Scott | 1.9K | 0.1% | 6 |
| Aug 2026 | KTM | 1.5M | 64.4% | 1 |
| Aug 2026 | Cannondale | 301K | 12.9% | 2 |
| Aug 2026 | Cube | 246K | 10.6% | 3 |
| Aug 2026 | Giant | 165K | 7.1% | 4 |
| Aug 2026 | Santa Cruz Bicycles | 117K | 5% | 5 |
| Aug 2026 | Scott | 2.4K | 0.1% | 6 |
| Sep 2026 | KTM | 1.5M | 68.2% | 1 |
| Sep 2026 | Cannondale | 246K | 11.2% | 2 |
| Sep 2026 | Cube | 201K | 9.1% | 3 |
| Sep 2026 | Giant | 135K | 6.1% | 4 |
| Sep 2026 | Santa Cruz Bicycles | 115K | 5.2% | 5 |
| Sep 2026 | Scott | 1.9K | 0.09% | 6 |

## What is being compared

- **Cannondale**: Measured on the search term “cannondale”.
- **Cube**: Measured on the search term “cube bike”.
- **Giant**: Measured on the search term “giant bike”.
- **KTM**: Measured on the search term “ktm”.
- **Santa Cruz Bicycles**: Measured on the search terms “santa cruz bicycles” and “santa cruz bikes”, summed into one figure.
- **Scott**: Measured on the search term “scott downhill bike”.

- [Cannondale](/demand/global-en/brands/cannondale)
- [Cube](/demand/global-en/brands/cube)
- [Giant](/demand/global-en/brands/giant)
- [KTM](/demand/global-en/brands/ktm)
- [Santa Cruz Bicycles](/demand/global-en/brands/santa-cruz-bicycles)
- [Scott](/demand/global-en/brands/scott)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among downhill bike brands worldwide?

In September 2026, KTM was the most searched among downhill bike brands worldwide, with an estimated 1.5M branded searches and 68.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Downhill bike brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/downhill-bike-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/downhill-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.