--- title: "Double pram brands: Which are searched most?" description: "Compare the double pram brands people buy. Share of Search among Bugaboo, Silver Cross and Joie, the double pram brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/double-pram-brands" publisher: "Brandwave" --- # Double pram brands: Which are searched most? Compare the double pram brands people buy. Share of Search among Bugaboo, Silver Cross and Joie, the double pram brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Double pram brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Bugaboo, 73.5% ## Which brand is most popular in search among double pram brands worldwide? - In September 2026, Bugaboo was the most searched among double pram brands worldwide, with an estimated 246K branded searches and 73.5% estimated Share of Search within this set. - Silver Cross is in 2nd place, 51.4 percentage points behind at 22.1% Share of Search. - Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among double pram brands worldwide decreased from 74.6% to 73.5%. - Across the 12 months ending September 2026, Joie’s estimated Share of Search among double pram brands worldwide increased from 3% to 4.4%. - Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among double pram brands worldwide peaked at 74.6% in October 2025 and was lowest at 70.6% in February 2026. - Across the 12 months ending September 2026, Silver Cross’ estimated Share of Search among double pram brands worldwide peaked at 26.1% in December 2025 and was lowest at 22.1% in March 2026. - Across the 12 months ending September 2026, Joie’s estimated Share of Search among double pram brands worldwide peaked at 4.4% in March 2026 and was lowest at 2.9% in December 2025. - Across the 12 months ending September 2026, Silver Cross held steady: its estimated Share of Search among double pram brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Bugaboo vs Silver Cross: compare search popularity](/demand/global-en/compare/bugaboo-vs-silver-cross): 73.5% against 22.1% Share of Search. - [Bugaboo vs Joie: compare search popularity](/demand/global-en/compare/bugaboo-vs-joie): 73.5% against 4.4% Share of Search. - [Silver Cross vs Joie: compare search popularity](/demand/global-en/compare/joie-vs-silver-cross): 22.1% against 4.4% Share of Search. ## How did search popularity change for double pram brands worldwide in September 2026? - Estimated monthly branded searches for Joie worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bugaboo | 73.5% | 246K | 0.0% | Bugaboo | | 2 | Silver Cross | 22.1% | 74K | 0.0% | Silver Cross | | 3 | Joie | 4.4% | 14.8K | 0.0% | Joie | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bugaboo | 246K | 74.6% | 1 | | Oct 2025 | Silver Cross | 74K | 22.4% | 2 | | Oct 2025 | Joie | 9.9K | 3% | 3 | | Nov 2025 | Bugaboo | 246K | 74.6% | 1 | | Nov 2025 | Silver Cross | 74K | 22.4% | 2 | | Nov 2025 | Joie | 9.9K | 3% | 3 | | Dec 2025 | Bugaboo | 201K | 71% | 1 | | Dec 2025 | Silver Cross | 74K | 26.1% | 2 | | Dec 2025 | Joie | 8.1K | 2.9% | 3 | | Jan 2026 | Bugaboo | 246K | 74.1% | 1 | | Jan 2026 | Silver Cross | 74K | 22.3% | 2 | | Jan 2026 | Joie | 12.1K | 3.6% | 3 | | Feb 2026 | Bugaboo | 201K | 70.6% | 1 | | Feb 2026 | Silver Cross | 74K | 26% | 2 | | Feb 2026 | Joie | 9.9K | 3.5% | 3 | | Mar 2026 | Bugaboo | 246K | 73.5% | 1 | | Mar 2026 | Silver Cross | 74K | 22.1% | 2 | | Mar 2026 | Joie | 14.8K | 4.4% | 3 | | Apr 2026 | Bugaboo | 246K | 73.5% | 1 | | Apr 2026 | Silver Cross | 74K | 22.1% | 2 | | Apr 2026 | Joie | 14.8K | 4.4% | 3 | | May 2026 | Bugaboo | 246K | 74.1% | 1 | | May 2026 | Silver Cross | 74K | 22.3% | 2 | | May 2026 | Joie | 12.1K | 3.6% | 3 | | Jun 2026 | Bugaboo | 246K | 74.1% | 1 | | Jun 2026 | Silver Cross | 74K | 22.3% | 2 | | Jun 2026 | Joie | 12.1K | 3.6% | 3 | | Jul 2026 | Bugaboo | 246K | 73.5% | 1 | | Jul 2026 | Silver Cross | 74K | 22.1% | 2 | | Jul 2026 | Joie | 14.8K | 4.4% | 3 | | Aug 2026 | Bugaboo | 246K | 73.5% | 1 | | Aug 2026 | Silver Cross | 74K | 22.1% | 2 | | Aug 2026 | Joie | 14.8K | 4.4% | 3 | | Sep 2026 | Bugaboo | 246K | 73.5% | 1 | | Sep 2026 | Silver Cross | 74K | 22.1% | 2 | | Sep 2026 | Joie | 14.8K | 4.4% | 3 | ## What is being compared - **Bugaboo**: Measured on the search term “bugaboo”. - **Joie**: Measured on the search term “joie double pram”. - **Silver Cross**: Measured on the search term “silver cross”. - [Bugaboo](/demand/global-en/brands/bugaboo) - [Joie](/demand/global-en/brands/joie) - [Silver Cross](/demand/global-en/brands/silver-cross) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among double pram brands worldwide? In September 2026, Bugaboo was the most searched among double pram brands worldwide, with an estimated 246K branded searches and 73.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Double pram brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/double-pram-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/double-pram-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.