---
title: "ADT vs Arlo: Which is searched more?"
description: "Which is more popular in search, ADT or Arlo? Compare estimated monthly branded-search demand and Share of Search inside the Doorbell camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/doorbell-camera-brands/compare/adt-vs-arlo"
publisher: "Brandwave"
---

# ADT vs Arlo: Which is searched more?

Which is more popular in search, ADT or Arlo? Compare estimated monthly branded-search demand and Share of Search inside the Doorbell camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ADT and Arlo
- **Competitive set**: Doorbell camera brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ADT Share of Search**: 68%
- **Arlo Share of Search**: 31.3%

## Which is more popular in search, ADT or Arlo?

- In September 2026, ADT had more branded searches than Arlo among doorbell camera brands worldwide. ADT was estimated to have 535K branded searches compared to Arlo’s 246K, and held a 68% Share of Search versus Arlo’s 31.3%.
- ADT was ahead of Arlo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ADT’s estimated Share of Search among doorbell camera brands worldwide moved from 68.6% to 68%, and its estimated monthly branded searches moved from 667K to 535K.
- Across the 12 months ending September 2026, Arlo’s estimated Share of Search among doorbell camera brands worldwide moved from 31% to 31.3%, and its estimated monthly branded searches moved from 301K to 246K.

## How did search popularity change for doorbell camera brands worldwide in September 2026?

- In September 2026, Arlo gained estimated Share of Search among doorbell camera brands worldwide, from 27.5% to 31.3%.
- In September 2026, ADT lost estimated Share of Search among doorbell camera brands worldwide, from 71.9% to 68%.

## Month by month

| Month | ADT estimated searches | ADT Share of Search | ADT rank | Arlo estimated searches | Arlo Share of Search | Arlo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 667K | 68.6% | 1 | 301K | 31% | 2 |
| Nov 2025 | 580K | 65.3% | 1 | 301K | 33.9% | 2 |
| Dec 2025 | 567K | 69.3% | 1 | 246K | 30.1% | 2 |
| Jan 2026 | 668K | 72.7% | 1 | 246K | 26.8% | 2 |
| Feb 2026 | 598K | 70.5% | 1 | 246K | 29% | 2 |
| Mar 2026 | 608K | 70.8% | 1 | 246K | 28.7% | 2 |
| Apr 2026 | 591K | 70.2% | 1 | 246K | 29.2% | 2 |
| May 2026 | 567K | 69.3% | 1 | 246K | 30.1% | 2 |
| Jun 2026 | 550K | 68.6% | 1 | 246K | 30.7% | 2 |
| Jul 2026 | 533K | 68% | 1 | 246K | 31.4% | 2 |
| Aug 2026 | 644K | 71.9% | 1 | 246K | 27.5% | 2 |
| Sep 2026 | 535K | 68% | 1 | 246K | 31.3% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using ADT’s and Arlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ADT**: Measured on the search terms “adt”, “adt alarm”, “adt home security” and “adt security”, summed into one figure.
- **Arlo**: Measured on the search term “arlo”.

- [ADT profile](/demand/global-en/brands/adt)
- [Arlo profile](/demand/global-en/brands/arlo)
- [All doorbell camera brands worldwide](/demand/global-en/categories/doorbell-camera-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ADT or Arlo?

In September 2026, ADT had more branded searches than Arlo among doorbell camera brands worldwide. ADT was estimated to have 535K branded searches compared to Arlo’s 246K, and held a 68% Share of Search versus Arlo’s 31.3%.

## Cite this page

Brandwave. "ADT vs Arlo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/doorbell-camera-brands/compare/adt-vs-arlo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/doorbell-camera-brands/compare/adt-vs-arlo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.