---
title: "Door mat brands: Which brands are most popular in search?"
description: "Compare the door mat brands people buy. Share of Search among JVL, Apache Mills, Notrax, Esschert, Muddle Mat and Dirt Stopper, the door mat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/door-mat-brands"
publisher: "Brandwave"
---

# Door mat brands: Which brands are most popular in search?

Compare the door mat brands people buy. Share of Search among JVL, Apache Mills, Notrax, Esschert, Muddle Mat and Dirt Stopper, the door mat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Door mat brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: JVL, 81.9%

## Which brand is most popular in search among door mat brands worldwide?

- In August 2026, JVL was the most searched among door mat brands worldwide, with an estimated 18.1K branded searches and 81.9% estimated Share of Search within this set.
- Apache Mills is in 2nd place, 74.7 percentage points behind at 7.2% Share of Search.
- Across the 11 months ending August 2026, JVL’s estimated Share of Search among door mat brands worldwide increased from 81.4% to 81.9%.
- Across the 11 months ending August 2026, Apache Mills’ estimated Share of Search among door mat brands worldwide increased from 5.8% to 7.2%.
- Across the 11 months ending August 2026, Notrax’s estimated Share of Search among door mat brands worldwide decreased from 7.2% to 5.9%.
- Across the 11 months ending August 2026, Muddle Mat’s estimated Share of Search among door mat brands worldwide decreased from 1.4% to 0.77%.
- Across the 11 months ending August 2026, JVL’s estimated Share of Search among door mat brands worldwide peaked at 85.5% in June 2026 and was lowest at 80.1% in March 2026.
- Across the 11 months ending August 2026, Apache Mills’ estimated Share of Search among door mat brands worldwide peaked at 7.2% in August 2026 and was lowest at 4.6% in November 2025.
- Across the 11 months ending August 2026, Notrax’s estimated Share of Search among door mat brands worldwide peaked at 7.2% in October 2025 and was lowest at 4.7% in December 2025.
- Across the 11 months ending August 2026, Esschert’s estimated Share of Search among door mat brands worldwide peaked at 5.8% in March 2026 and was lowest at 3.8% in July 2026.
- Across the 11 months ending August 2026, Muddle Mat’s estimated Share of Search among door mat brands worldwide peaked at 1.8% in November 2025 and was lowest at 0.42% in July 2026.
- Across the 11 months ending August 2026, Apache Mills rose from 3rd to 2nd among door mat brands worldwide.
- Across the 11 months ending August 2026, Notrax fell from 2nd to 3rd among door mat brands worldwide.
- Across the 11 months ending August 2026, Esschert and Dirt Stopper held steady: their estimated Share of Search among door mat brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [JVL vs Apache Mills: compare search popularity](/demand/global-en/compare/apache-mills-vs-jvl): 81.9% against 7.2% Share of Search.
- [JVL vs Notrax: compare search popularity](/demand/global-en/compare/jvl-vs-notrax): 81.9% against 5.9% Share of Search.
- [JVL vs Esschert: compare search popularity](/demand/global-en/compare/esschert-vs-jvl): 81.9% against 4% Share of Search.
- [Apache Mills vs Notrax: compare search popularity](/demand/global-en/compare/apache-mills-vs-notrax): 7.2% against 5.9% Share of Search.
- [Apache Mills vs Esschert: compare search popularity](/demand/global-en/compare/apache-mills-vs-esschert): 7.2% against 4% Share of Search.
- [Notrax vs Esschert: compare search popularity](/demand/global-en/compare/esschert-vs-notrax): 5.9% against 4% Share of Search.

## How did search popularity change for door mat brands worldwide in August 2026?

- In August 2026, Apache Mills gained estimated Share of Search among door mat brands worldwide, from 6.1% to 7.2%.
- In August 2026, Notrax gained estimated Share of Search among door mat brands worldwide, from 5% to 5.9%.
- In August 2026, JVL lost estimated Share of Search among door mat brands worldwide, from 84.5% to 81.9%.
- Estimated monthly branded searches for Dirt Stopper worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
- Estimated monthly branded searches for Muddle Mat worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JVL | 81.9% | 18.1K | -18.5% | JVL |
| 2 | Apache Mills | 7.2% | 1.6K | 0.0% | Apache Mills |
| 3 | Notrax | 5.9% | 1.3K | 0.0% | Notrax |
| 4 | Esschert | 4% | 880 | -12.0% | Esschert |
| 5 | Muddle Mat | 0.77% | 170 | +54.5% | Muddle Mat |
| 6 | Dirt Stopper | 0.18% | 40 | -20.0% | Dirt Stopper |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JVL | 18.1K | 81.4% | 1 |
| Oct 2025 | Notrax | 1.6K | 7.2% | 2 |
| Oct 2025 | Apache Mills | 1.3K | 5.8% | 3 |
| Oct 2025 | Esschert | 880 | 4% | 4 |
| Oct 2025 | Muddle Mat | 320 | 1.4% | 5 |
| Oct 2025 | Dirt Stopper | 30 | 0.13% | 6 |
| Nov 2025 | JVL | 18.1K | 83.4% | 1 |
| Nov 2025 | Notrax | 1.3K | 6% | 2 |
| Nov 2025 | Apache Mills | 1K | 4.6% | 3 |
| Nov 2025 | Esschert | 880 | 4.1% | 4 |
| Nov 2025 | Muddle Mat | 390 | 1.8% | 5 |
| Nov 2025 | Dirt Stopper | 20 | 0.09% | 6 |
| Dec 2025 | JVL | 18.1K | 84.9% | 1 |
| Dec 2025 | Apache Mills | 1K | 4.7% | 2 |
| Dec 2025 | Notrax | 1K | 4.7% | 3 |
| Dec 2025 | Esschert | 880 | 4.1% | 4 |
| Dec 2025 | Muddle Mat | 320 | 1.5% | 5 |
| Dec 2025 | Dirt Stopper | 30 | 0.14% | 6 |
| Jan 2026 | JVL | 18.1K | 81% | 1 |
| Jan 2026 | Apache Mills | 1.6K | 7.2% | 2 |
| Jan 2026 | Notrax | 1.3K | 5.8% | 3 |
| Jan 2026 | Esschert | 1K | 4.5% | 4 |
| Jan 2026 | Muddle Mat | 320 | 1.4% | 5 |
| Jan 2026 | Dirt Stopper | 30 | 0.13% | 6 |
| Feb 2026 | JVL | 18.1K | 82.3% | 1 |
| Feb 2026 | Apache Mills | 1.3K | 5.9% | 2 |
| Feb 2026 | Notrax | 1.3K | 5.9% | 3 |
| Feb 2026 | Esschert | 880 | 4% | 4 |
| Feb 2026 | Muddle Mat | 390 | 1.8% | 5 |
| Feb 2026 | Dirt Stopper | 30 | 0.14% | 6 |
| Mar 2026 | JVL | 18.1K | 80.1% | 1 |
| Mar 2026 | Notrax | 1.6K | 7.1% | 2 |
| Mar 2026 | Apache Mills | 1.3K | 5.8% | 3 |
| Mar 2026 | Esschert | 1.3K | 5.8% | 4 |
| Mar 2026 | Muddle Mat | 260 | 1.2% | 5 |
| Mar 2026 | Dirt Stopper | 30 | 0.13% | 6 |
| Apr 2026 | JVL | 22.2K | 84.3% | 1 |
| Apr 2026 | Apache Mills | 1.3K | 4.9% | 2 |
| Apr 2026 | Esschert | 1.3K | 4.9% | 3 |
| Apr 2026 | Notrax | 1.3K | 4.9% | 4 |
| Apr 2026 | Muddle Mat | 170 | 0.65% | 5 |
| Apr 2026 | Dirt Stopper | 50 | 0.19% | 6 |
| May 2026 | JVL | 22.2K | 84.4% | 1 |
| May 2026 | Apache Mills | 1.3K | 4.9% | 2 |
| May 2026 | Esschert | 1.3K | 4.9% | 3 |
| May 2026 | Notrax | 1.3K | 4.9% | 4 |
| May 2026 | Muddle Mat | 170 | 0.65% | 5 |
| May 2026 | Dirt Stopper | 40 | 0.15% | 6 |
| Jun 2026 | JVL | 22.2K | 85.5% | 1 |
| Jun 2026 | Apache Mills | 1.3K | 5% | 2 |
| Jun 2026 | Notrax | 1.3K | 5% | 3 |
| Jun 2026 | Esschert | 1K | 3.9% | 4 |
| Jun 2026 | Muddle Mat | 110 | 0.42% | 5 |
| Jun 2026 | Dirt Stopper | 40 | 0.15% | 6 |
| Jul 2026 | JVL | 22.2K | 84.5% | 1 |
| Jul 2026 | Apache Mills | 1.6K | 6.1% | 2 |
| Jul 2026 | Notrax | 1.3K | 5% | 3 |
| Jul 2026 | Esschert | 1K | 3.8% | 4 |
| Jul 2026 | Muddle Mat | 110 | 0.42% | 5 |
| Jul 2026 | Dirt Stopper | 50 | 0.19% | 6 |
| Aug 2026 | JVL | 18.1K | 81.9% | 1 |
| Aug 2026 | Apache Mills | 1.6K | 7.2% | 2 |
| Aug 2026 | Notrax | 1.3K | 5.9% | 3 |
| Aug 2026 | Esschert | 880 | 4% | 4 |
| Aug 2026 | Muddle Mat | 170 | 0.77% | 5 |
| Aug 2026 | Dirt Stopper | 40 | 0.18% | 6 |
| Sep 2026 | Apache Mills | — | — | — |
| Sep 2026 | Dirt Stopper | — | — | — |
| Sep 2026 | Esschert | — | — | — |
| Sep 2026 | JVL | — | — | — |
| Sep 2026 | Muddle Mat | — | — | — |
| Sep 2026 | Notrax | — | — | — |

## What is being compared

- **Apache Mills**: Measured on the search term “apache mills”.
- **Dirt Stopper**: Measured on the search term “dirt stopper”.
- **Esschert**: Measured on the search term “esschert”.
- **JVL**: Measured on the search term “jvl”.
- **Muddle Mat**: Measured on the search term “muddle mat”.
- **Notrax**: Measured on the search term “notrax”.

- [Apache Mills](/demand/global-en/brands/apache-mills)
- [Dirt Stopper](/demand/global-en/brands/dirt-stopper)
- [Esschert](/demand/global-en/brands/esschert)
- [JVL](/demand/global-en/brands/jvl)
- [Muddle Mat](/demand/global-en/brands/muddle-mat)
- [Notrax](/demand/global-en/brands/notrax)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among door mat brands worldwide?

In August 2026, JVL was the most searched among door mat brands worldwide, with an estimated 18.1K branded searches and 81.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Door mat brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/door-mat-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/door-mat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.